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Car insurance rankings show happiest customers
By Insure.com
Last updated July 21, 2008

Do you think your auto insurer is the best? You can find out if others share your feelings. J.D. Power and Associates has ranked the top auto insurers in the country in terms of customer satisfaction.

Erie Insurance makes top grade with an overall score of 896 out of 1,000. The Hartford, State Farm, Liberty Mututal and American Family round out the top five in customer satisfation. (See chart below.)

Customers were more likely to switch insurers in 2008 than they had been in 2007.

"The 2008 Insurance New Buyer Study" measured scores based on people's satisfaction with:

  • Distribution channel (50 percent )
  • Price (29 percent )
  • Policy offerings (21 percent)

The highest total score, 922, actually went to USAA Insurance, but it was not included in the rankings because it offers policies only to members of the military and their families.

The study and comparison of "distribution channel" was an important element of the study — whether customers purchased insurance through an agent or in a "direct channel" from the insurer, such as a Web site or via phone.

It's been a volatile year in that department. Although independent agents managed to retain hold of their advantage by securing 55 percent of new insurance sales, 44 percent of customers purchased their insurance directly from the insurance company — an increase of 3 percent from 2007. Of those customers who switched buying channels, direct channels stole momentum as well, taking 22 percent to agents' 15 percent.

In general, customers were more likely to switch insurers in 2008 than they had been in 2007, jumping ship at a 39 percent clip compared to 33 percent last year.

If you found yourself in that 39 percent, or if you might switch insurers in the next 12 months, the customer-satisfation rankings could certainly be helpful in giving you a place to start looking.

Car insurers: Favorites of customers
Rank Insurance Company Overall Satisfaction Score
1 Erie 896
2 The Hartford 894
3 State Farm 893
4 Liberty Mutual 886
5 American Family 880
6 GEICO 876
7 Nationwide 875
8 MetLife 873
9 Automobile Club Group 867
Industry Average 867
10 Allstate 863
11 Esurance 860
12 Safeco 855
12 Travelers 855
14 Farmers 849
15 Progressive 844
16 AIG 840
17 Mercury 835
18 Automobile Club of Southern California 808
not ranked USAA 922
Source: J.D. Power & Associates

 

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