Allstate home insurance review and ratings 2024

Allstate is the No. 5 home insurance company in the Insure.com 2024 Best Insurance Companies survey with a rating of 4.2 stars out of 5. It offers some of the lowest rates among the companies ranked.

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Our take

Allstate home insurance rates are lower than most major competitors. Home insurance shoppers looking for a broad range of policy offerings and solid customer service experience will want to consider Allstate, which was rated highly for customer satisfaction by 83% of its customers in the survey. 

The Insure.com 2024 Best Home Insurance Companies ranking finds Allstate at No. 5 overall, tying with American Family.

Allstate received 4.2 stars (actually, 4.24) and ranked well in every category of an Insure.com survey of insurance consumers, although it didn’t win any. As one of the biggest home insurance companies in the nation, Allstate is on solid financial footing and has an AM Best rating of A+. The company has no trouble paying claims, and customers rated it well for claims handling. Respondents in the survey didn’t score Allstate particularly highly for discounts, but lower premiums may make up for that.

Allstate
Allstate Ratings
Overall Rating: 4.2
Average Premium: 4.8
NAIC: 0.90
Customer Satisfaction: 4.2
AM Best Rating: A+

Pros and Cons

Pros:
  • Solid customer service rating
  • Lower than average complaint ratio
Cons:
  • Rated lower for auto and home bundles than many competitors
  • Didn’t rate as high as competitors when customers were asked if they’d recommend the company to others.

Below is Insure.com’s review of the company. It’s based on third-party metrics, including two J.D. Power studies (Home Insurance Study and Property Claims Satisfaction Study) and an in-depth survey of insurance customers. Find the full methodology here.

How much Allstate costs

Allstate’s home insurance rates are low compared to many other major home insurance companies; it was the second-cheapest company we ranked. The table below displays the average annual rate by company.

CompanyAverage annual rate
Amica$2,000
Allstate$2,098
Auto-Owners$2,160
State Farm$2,169
Erie$2,183
American Family$2,504
Nationwide$2,746
Progressive$3,193
Farmers$3,194
Travelers$3,701

How Allstate scores on customer satisfaction

Allstate came in just behind Erie, State Farm and American Family for customer satisfaction with  83% of its customers giving it high marks in this category. Another metric to consider: J.D. Power’s 2023 Home Insurance Study of overall customer satisfaction gave Allstate 809 out of 1,000. That’s below the average of 819.

CompanyPercent of customers that are satisfiedJ.D. Power overall satisfaction score (out of 1,000)
Allstate83%809
State Farm85%829
Farmers70%800

How Allstate scores on policy offerings

When asked to rate policy offerings, 81% of Allstate respondents said they were satisfied with the company’s selection. That lands Allstate in the middle for this category. Erie won the category at 86%.

CompanyPercent of customers satisfied with the company’s policy offerings
Allstate81%
Travelers69%
State Farm82%

How Allstate scores on ease of service

Allstate scored well on the ease-of-service metric, at 82%; most companies scored in the 80s here, with American Family topping the list at 89%

CompanyPercent of customers satisfied with the company’s ease of service
Allstate82%
American Family89%
Progressive78%

Would current customers recommend Allstate to others?

Generally, yes; 84% of Allstate customers said they would recommend it to others. While it wasn’t the top rating, Allstate beat out competitors like Farmers. Erie led this category at 95%.

CompanyPercent of customers who would recommend the company to others
Allstate84%
State Farm88%
Farmers82%

How trustworthy is Allstate?

Of the Allstate customers surveyed, 74% said they trust the company. Trust is generally a difficult category, but Allstate landed in the middle of the pack in this category, which was led by American Family.

CompanyPercent of customers who say they trust the company
Allstate74%
Farmers71%
American Family89%

Do Allstate customers plan to renew?

Allstate performed well in this category, with 89% of respondents saying they plan to renew. However, only a few companies scored lower; every company surveyed earned scores in the 80s and 90s for renewals. At 97%, Erie had the best score.

CompanyPercent of customers who plan to renew with the company
Allstate89%
State Farm94%
Farmers87%

How Allstate scores on claims handling

For claims handling, Allstate earned a score of 83%, higher than most companies on the list. In fact, it came second only to Erie, which scored an impressive 92%, and was the only other company to score above 80%.

Another metric to consider: In J.D. Power’s 2023 Property Claims Satisfaction study, Allstate’s score of 868 was just below the average of 874.

Company Percent of customers who are satisfied with claims service J.D. Power claims satisfaction score (out of 1,000)
Allstate 83% 868
American Family 71% 875
Farmers 70% 873

How Allstate scores on digital experience

When we asked customers to rank the top three things their insurance company does best, 44% of Allstate customers chose digital experience. Two other companies, Travelers and Progressive, tied with Allstate here, for what was the highest score in the category.

The Allstate app has 4.8 stars in the Apple App Store and 3.8 stars in the Google Play store.

Company Percent of customers who say the company is best for digital experience
Allstate 44%
Farmers 38%
State Farm 40%

How Allstate scores for bundling home and auto policies

Allstate customers didn’t rate it as highly for bundling as competitors; 39% chose bundling auto and home policies as one of the company’s three best attributes. Most companies scored below 50% here, although Erie’s winning score was 73%.

Allstate’s average bundling discount is in the middle at 16%. It’s not the biggest but is a larger discount than many competitors, including Farmers.

Company Percent of customers who say the company is best for bundling Average bundling discount
Allstate 39% 16%
Farmers 43% 15%
State Farm 47% 30%

How Allstate scores for discounts

Allstate received an average rating in the discounts category, similar to many competitors. Only one company, American Family, broke 50% here – with 54% – to top the category.

Company Percent of customers who say the company is best for discounts
Allstate 45%
Progressive 46%
American Family 54%

Allstate home insurance coverage types

  • Renters
  • Landlord
  • Condo
  • Mobile home
  • HostAdvantage homesharing insurance
  • Flood insurance

Allstate home insurance discounts

  • Home buyer
  • Welcome (new customer)
  • Loyalty
  • Claim-free 
  • Responsible payer 
  • New roof savings
  • Home & auto bundle
  • Protective device
  • Easy Pay Plan
  • Windstorm mitigation

Other policies offered

  • Auto insurance
  • Life insurance
  • Motorcycle
  • ATV/Off-road
  • RV
  • Snowmobile
  • Boat
  • Business insurance
  • Identity theft
  • Phone insurance

States where Allstate offers coverage

Graph
Table
States where Allstate offers coverage
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
Washington D.C.
West Virginia
Wisconsin
Wyoming
AL AK AZ AR CA CO CT DC DE FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WI WY
Available
Not available

Note: *Allstate is currently not writing new home insurance policies in California.

Company background

Allstate

Founded in 1931 during the Great Depression, Allstate first wrote auto insurance and then moved into other types of coverage. Allstate has grown into a Fortune 500 company offering home, auto, motorcycle and many more specialty policies across the U.S. Allstate is one of the top 10 writers of home insurance in the nation and sells insurance online and through local agents.

The company launched the Allstate Foundation in 1952 to advance racial equality and build non-profit leaders through its Nonprofit Leadership Center. In 2020, during the COVID-19 pandemic, it offered Shelter-in Place Payback, which put nearly $1 billion back in the pockets of auto insurance customers.

Resources & Methodology

Sources:

Allstate. “Allstate Identity Protection.” Accessed January 2024.

Allstate. “Our History.” Accessed January 2024.

Allstate. “Welcome Home.” Accessed January 2024.

J.D. Power. “2023 U.S. Property Claims Satisfaction Study.” Accessed January 2024.

J.D. Power. “2023 U.S. Home Insurance Study.” Accessed January 2024.

Methodology

Insure.com in the fall of 2023 surveyed more than 1,750 insurance consumers (1,151 people with home insurance). The survey was conducted by online market research company Slice MR.

Respondents were asked to name their home insurer and then grade it in the following categories: customer satisfaction, ease of service, claims satisfaction and policy offerings. The percentage of respondents who said they were satisfied or very satisfied with their insurer is presented in the results.

Respondents were then asked to pick their insurer’s top three attributes out of more than a dozen presented – including digital experience, discounts best for auto/home bundling and best for discounts. The number of responses for each attribute were totaled before dividing by the number of each company’s customers who responded to that survey question to create a percentage. 

Respondents were then asked if they would recommend their home insurer to someone else and if they planned to renew their policies. The percentage who said yes is presented in the results.

Finally, respondents were given the statement “I trust my insurance company” and asked if they strongly agreed, agreed, disagreed or strongly disagreed with the statement. The percentage of those who said they agreed or strongly agreed is presented in the results.

The editors compiled the survey results and then selected – based on the number of survey responses – the top companies for further evaluation.

They then collected AM Best data, which measure financial strength, and National Association of Insurance Commissioners’ complaint data, which ranks a company by the number of customer complaints it receives. The Insure.com team identified the NAIC company code or codes that were the primary underwriting companies for each carrier and line of business using total annual premiums. The associated NAIC complaint index score was used in the calculations. If more than one underwriting company was identified for a line, the editors used a weighted average of the NAIC complaint index scores.

They also collected insurance rate data from Quadrant Information Services.

With the help of Prof. David Marlett, Ph.D., Managing Director of the Brantley Risk and Insurance Center at Appalachian State University, the editors created a rating system to determine which insurance companies were best in each sector. For home insurers, we took the following and gave each a weight.

  • Survey: 40% of the total score (10% customer satisfaction, 10% recommended, 10% renewal rate and 10% claims handling)
  • AM Best: 25% of total score
  • Annual premium: 20% of total score
  • NAIC: 15% of total score

Each insurer was awarded between half a star and 5 stars. No company in the ranking received less than half a star in any category, and 5 stars was the most any insurer could receive.

author image
Maggie O’Neill
Contributing Researcher

 
  

Maggie has twenty years of experience working in media. She is a writer and editor on car insurance and related issues. Before joining Insure.com, she reported on health, education and lifestyle for magazines, websites and newspapers in Nevada.

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