Lincoln National Life Insurance Ratings

Lincoln National
   Effective Date: December 11, 2014

Thirty-one percent of Lincoln National Life customers we surveyed say they chose the insurer because of its reputation and another 30 percent said it was because Lincoln offered the best price. Eighty-one percent of customers we surveyed say they have or would recommend the company.


Customer Satisfaction Ratings

(116 reviews)

For Price
% Who Would
Recommend to
a Friend
% Who Plan
to Renew

A+    December 11, 2014

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Reason for buying from Lincoln National
Customers of Lincoln National originally decided to purchase from the company for these reasons:
53%The insurer offered the best price.
22%The insurer's reputation.
11%The insurer was recommended by a friend.
6%Saw a commercial.
5%Was the company their parents had.
3%Other reason.
0%Had other insurance with this company.
Would you recommend this company?
  • already have
  • yes
  • not sure
  • probably not
  • no
  • 27%
  • 56%
  • 15%
  • 2%
  • 0%

About Lincoln National

Lincoln National, also known as Lincoln Financial Group, received 4.5 stars for customer service is our annual best life insurance company survey. Lincoln National received an overall customer satisfaction score of 87.6, which translates into a solid 4 stars. A third of Lincoln National Life customers we surveyed say they chose the insurer because its reputation and another third say it was because Lincoln offered the best price.

Lincoln Financial Group is a diversified financial services organization headquartered in the Philadelphia region. With $171 billion in assets under management as of March 31, 2009, Lincoln Financial Group has been serving the financial needs of customers across the U.S and the United Kingdom since 1905.

Life insurance with Lincoln Financial can provide financial protections for a customer’s loved ones and their business, income replacement, supplemental retirement income, account value growth, efficient wealth transfer solutions, or even a funding vehicle for business owners.

Lincoln Financial Group is in the business of helping clients secure their financial futures. Approximately 12 million Americans invest in their products to build, protect and distribute their wealth during and after their lifetimes.

Financial Stability

When it comes to buying insurance, nothing is more important than a company’s financial stability ratings. A.M. Best, an independent assessor of an insurance company’s ability to pay claims, rates Lincoln Financial Group’s financial strength as “Superior.”

Contact Lincoln Financial Group at:
Lincoln National Corporation
150 North Radnor-Chester Road.
Radnor, PA 19087
Telephone: 877-275-5462

Sources: "About Lincoln Financial Group," Lincoln Financial Web site; "Life Insurance,” Lincoln Financial Web site; “A Tradition of Strength,” Lincoln Financial Web site, 2009, “Lincoln National Corporation,” Wikipedia, June 2009; "Lincoln National Life Insurance Company," A.M. Best Web site, February 2009