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Principal Life Insurance Ratings

X
Principal
A+
   Effective Date: January 27, 2016

principal life small blurb

100

Customer Satisfaction Ratings

(103 reviews)

 
Product
 
Overall
Claims
Processing
Customer
Service
Value
For Price
LIFE
88.4
N/A
% Who Would
Recommend to
a Friend
87%
% Who Plan
to Renew
N/A
Financial
Strength
Ratings

A+    January 27, 2016


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Reason for buying from Principal
Customers of Principal originally decided to purchase from the company for these reasons:
24%The insurer was recommended by a friend.
21%Financial stability.
20%The insurer's reputation.
15%The insurer offered the best price.
11%Was the company their parents had.
5%Ease of use.
4%Saw a commercial.
Would you recommend this company?
  • already have
  • yes
  • not sure
  • probably not
  • no
  • 48%
  • 39%
  • 12%
  • 1%
  • 0%



About Principal

Best Life Insurance Companies

Principal Financial Group received high grades from its customers in this year's survey. The overall ranking was an 88.4, and it scored well with 4.5 out of 5 stars in customer service and 4.25 for value for price. Meanwhile, 87 percent of its members would recommend the insurer to friends and family.

 

A global leader

Known simply as The Principal to many, Principal Financial Group has undergone many transformations during its 135 year history.

The company was formed by Edward Temple as the Bankers Life Association in 1879. At that time, the Iowa firm provided life insurance coverage exclusively to bankers and their families. Although formed as an association, the business was converted to a mutual company in 1908 which allowed all policyholders to share ownership of the insurer.

Principal prides itself on its ability to provide exemplary financial planning service to everyone, no matter how large or small, from global markets to individuals planning for the future.

Today, the company has offices in 18 countries and employs approximately 13,000 workers. Despite its expansion into mutual funds, savings accounts and business services, Principal continues to offer a variety of life insurance products to individual customers.

Products offered

  • Term life insurance
  • Universal life insurance
  • Variable Universal life insurance
  • Survivorship insurance

Additional products offered

  • Disability income protection
  • Retirement savings protection
  • Estate planning
  • IRAs
  • Retirement plans
  • Mutual Funds
  • Annuities

Contact information

Corporate Headquarters

711 High Street

Des Moines, IA 50392

General: (800) 986-3343

Insurance claims: (800)331-2213