Aetna is offering four of its online wellness products to the general public through Best Buy retail stores in the Chicago area.
The "My Resources for Living Well" product line, originally developed for Aetna members, feature online modules focused on fitness, weight management, smoking cessation and stress management.
The products are now available in a pilot health technology department in three of Best Buy's suburban Chicago stores.
Each 12-week program sells for $19.99 and includes software to track progress and instruction to address psychological barriers to healthier living.
Aetna offers traditional, voluntary and consumer-directed health insurance plans and related services, including medical, pharmacy, dental, behavioral health, group life and disability insurance plans. The company also provides medical management and health care management services for Medicaid plans. Customers include employer groups, individuals, college students, part-time and hourly workers, health plans, governmental units, government-sponsored plans, labor groups and expatriates.