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Aflac duck earns accolades, boosts brand awareness
By Insure.com staff

 

The Aflac duck, the mascot that quacks the insurer's name in TV and radio ads, was selected as a member of the 2011 class of the Platinum PR Hall of Fame by the editorial staff of PR News.

The award is yet another feather in the cap for the supplemental disability and health insurance company's advertising and public relations team.

"We are grateful to PR News for this tremendous honor," Michael Zuna, Aflac senior vice president and chief marketing officer, said in a statement.

The Aflac duck campaign was previously honored with a place on Madison Avenue's Advertising Walk of Fame in 2004. The duck has appeared in 53 television ads as well as numerous print and online ads and appears live at public events. Since the campaign was launched in 2000, Aflac's brand recognition has risen from slightly more than 10 percent to 93 percent.

The campaign was in the news earlier this year when the company fired comedian Gilbert Gottfried, voice of the duck, after he made jokes about the tsunami in Japan, where Aflac commands a large market share in the individual insurance market.

Aflac then launched a nationwide talent search open to the public to find a new voice for the duck. Dan McKeague, of Hugo, Minn., a radio sales manager with voice-over experience, won the job, beating out more than 12,500 applicants.

 

 

 

 

 

 

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