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More Americans seek price information for health services
By Insure.com staff

More Americans now seek price information before selecting health care services, according to a survey by Thomson Reuters and National Public Radio.

Sixteen percent of respondents who used health care services in the past year looked for pricing information before receiving care. That's up from 11 percent in 2010, the last time the survey was conducted.

Of those who sought pricing information, 70 percent said the data impacted their choice of provider. Respondents sought the pricing information in different ways. Forty-nine percent said they asked their insurance company for the information, while 50 percent asked physicians.

The percentage of respondents who sought information from insurers climbed from just 26 percent in 2010, while the percentage of respondents who sought information from physicians dropped from 60 percent two years ago.

"It is encouraging that people are increasingly incorporating cost information into their decision-making process when determining which health care services they should seek and from which providers," Dr. Raymond Fabius, chief medical officer at the healthcare business of Thomson Reuters, said in a press statement. 

"As more pricing information becomes widely available, along with quality comparisons, and more providers and health plans share their data transparently, we will see the emergence of a health care system that is more competitive and ultimately more sustainable," he added.

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