The vast majority of Americans eligible for new health insurance coverage beginning in 2014 never have heard of the state-based exchanges where they will purchase coverage, according to research by CVS Caremark.
Seventy-eight percent of poll respondents were unaware of such exchanges, and 60 percent said they will need help deciphering health care insurance terms and descriptions when purchasing coverage.
The new exchanges are part of federal health care reform legislation passed in 2010.
"Despite all the news coverage about health care reform, these survey results clearly show that consumers are confused about the potential changes to our health care system," Helena Foulkes, CVS Caremark executive vice president and chief health care strategy and marketing officer, said in a press statement. "While awareness of the new law may grow over the next year as new services are put in place, consumers need help understanding the coming changes and support on how to sign up and participate in the exchanges."