An insurance company that lets consumers link together online for group car insurance rates is now open for business in Texas as part of a state-by-state rollout.
iMingle Insurance officials say they believe their direct-to-consumer group buying component is the first of its kind in the industry. To qualify for the group discount, a customer uses a widget to share the iMingle discount link online with friends through social networking sites, e-mail, instant messaging or blogging. If a friend clicks on the link and also purchases a policy--and both take an iMingle safety pledge--they each get a 10 percent discount.
With its 13 million licensed drivers, Texas is the largest market iMingle has entered. The insurer also does business in Arizona, Colorado, Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Nevada, New Jersey, Ohio, Oregon, Pennsylvania, South Carolina, Virginia and Wisconsin. Renters insurance also is available in Texas.
Launched in 2010, iMingle is aimed at what the company calls the "i Generation"--consumers who turn to online social networks for information, recommendations and deal comparisons.
iMingle is part of Unitrin Inc., a group of insurance companies headquartered in Chicago, Ill.