Esurance, an online insurance company headquartered in San Francisco, has launched home insurance sales in Wisconsin.
The company, owned by Allstate, will underwrite its own policies, distinguishing it from two of its biggest competitors, Geico and Progressive, which sell home insurance underwritten by other insurers.
"Today, only 2 to 3 percent of U.S. homeowners insurance is purchased online," Esurance President and CEO Gary Tolman said in a press statement. "Much like the way Esurance pioneered car insurance online, making it quick and easy to quote and buy, we'll change how consumers shop for and buy homeowners insurance."
By offering home insurance, Esurance can use discounts for bundling home and auto insurance to lure customers. The company offers 12 different types of discounts on home insurance, including a do-it-yourself inspection discount, which it says is an industry first. Homeowners who provide a copy of an official appraisal or inspection report completed within the last 12 months can save $50 on their premiums.