Farmers Insurance teamed up with a California technology company to launch a car-buying service on its website.
Powered by Santa Monica-based TrueCar, the service provides customers with transparent pricing information about what others paid for cars and gives them access to a network of TrueCar Certified Dealers to complete purchases.
The service is featured on the new Farmers Inner Circle, a consumer portal on the insurer's website. The portal also includes tips on auto safety and home ownership as well as information about insurance for major life events, such as getting married or having a baby.
Customers who purchase a new vehicle through the Farmers Car Buying Service will also qualify for up to more than $2,000 in additional benefits, including limited auto repair expense reimbursement and auto deductible reimbursement coverage.
"By partnering with a trusted service in TrueCar, the Farmers Car Buying Service and the additional Buyers Bonus benefits provide customers with an opportunity to save money and time during their next car buying experience, while receiving exclusive additional perks," Mariel Devesa, Farmer's product innovation leader, said in a press statement.