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Progressive.com ranked the No. 1 car insurance company website
By Insure.com staff

Progressive.com was ranked the No. 1 website among car insurance carriers by Keynote Competitive Research, the industry analysis group for Keynote Systems Inc., a global provider of solutions to improve the online experience.

Keynote's Scorecards for Financial Services are bi-annual industry-specific scorecards that measure the ability of websites to meet best-practice guidelines, based on more than 200 criteria.

The top 10 insurance carrier websites and their overall scores were:

  • Progressive, 91
  • Geico, 83
  • Liberty Mutual, 78
  • Nationwide Insurance, 77
  • State Farm, 73
  • Esurance, 72
  • Allstate, 69
  • 21st Century, 68
  • The Hartford, 63
  • Farmers, 58
Progressive has topped the list on 20 of 21 Keynote Scorecards dating back to 2000. Overall scores are based on functionality, ease of use, privacy and security, and quality and availability. Keynote officials reviewed websites and interviewed company representatives from insurance carriers. Sites were then ranked in order of how well they met industry-specific criteria as well as performed specific functions, such as buying and quoting car insurance.

"Our goal remains laser-focused -- to continually strive to cut through the clutter and make buying and servicing insurance easy, understandable and transparent when you come to Progressive.com," Toby Alfred, Progressive's acquisition leader, said in a press release.

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