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Facing death, most people would rush to buy life insurance
By Insure.com staff

Many people put off buying life insurance, but would rush to buy a policy if they knew their days were numbered, according to a new survey from the Life and Health Insurance Foundation for Education.

Only 2 percent of adult Americans say they plan to purchase life insurance in the next 30 days, the survey found. However, 62 percent say they would buy a policy in the next month if they knew they had only 30 days to live.

"The reality that millions of Americans refuse to admit is that it's never a question of 'if' they will die, but 'when' that day will come," Marvin H. Feldman, foundation president and CEO, said in a press release. "If you have people who depend on you financially and would suffer when you die, there's no excuse for not buying life insurance right now, before it's too late."

The foundation's new life insurance awareness campaign, "Insure Your Love," features a pair of animated fruit flies. The insects, which live for 30 days, remind consumers that life is short and there's no time to waste.

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