Bruce J. Rueben became a director of Insure.com in January 1998. He became president of the Florida Hospital Association in August 2008. Prior to that, he was president of the Minnesota Hospital and Health Care Partnership, Minnesota's hospital association, from November 1998 to July 2008. From January 1994 to November 1998, Mr. Rueben was president of the Maine Hospital Association. From 1989 to 1994, Mr. Rueben was senior vice president and assistant treasurer of the Virginia Hospital Association. Mr. Rueben holds a B.S. from the Virginia Commonwealth University School of Business and a M.B.A. from the University of South Carolina.