Insurance Quotes

Get quick and easy insurance quotes

Currently insured?:
Yes No

Press release: Mom’s value dips below $60,000 this year, according to Insure.com’s 2013 Mother’s Day Index

May 6, 2013 (Foster City, CA) – Mother’s Day cards won’t mention this: Mom’s value is down again this year.

Insure.com's annual Mother's Day Index puts the 2013 value of Mom at $59,862, down from $60,182 in 2012, and dropping from $61,436 in 2011. The Mother’s Day Index uses a list of common household tasks and calculates Mom’s value with wage data from the Bureau of Labor Statistics. See the full task chart and associated wages.

“Average wages for typical Mom jobs have been dropping, pushing down Mom’s annual value,” said Amy Danise, editorial director of Insure.com. “If wages keep dropping for these tasks, outsourcing Mom could become more attractive.”

The majority of mothers place their own value under $40,000 a year, according to an Insure.com survey of mothers with children age 12 or under living at home. Insure.com asked mothers how much they’d have to pay someone else to do all their household jobs:

  • 56 percent of mothers value their household tasks at amounts under $40,000.
  • 7 percent place their value at $100,000 or more a year.

Fathers are cost-cutters: 62 percent of men put mothers’ value at less than $40,000.

Mothers pinpointed these activities as their least favorite:

  • Cleaning up: 27 percent
  • Yard work: 19 percent
  • Family finances:13 percent

When asked to pick the task they “like the most” or “dislike the least,” mothers chose

  • Taking care of the kids: 30 percent
  • Cooking: 15 percent
  • Shopping for the family: 15 percent

If they could hire someone to do all their household jobs, mothers say they’d spend the extra time:

  • With family: 40 percent
  • Traveling or visiting museums, parks, historical sites, etc.: 11 percent
  • Doing exercise or sports: 9 percent

Fathers aren’t aware of that. When asked what mothers would do with extra time, they said mothers would spend time:

  • With family: 25 percent
  • Shopping: 15 percent
  • Reading: 8 percent

“Knowing your ‘Mom value’ is important for financial planning,” said Danise. “While our Index is a light-hearted look at the price tag for household  tasks, evaluating your worth is a serious exercise for those evaluating life insurance. A mother’s value at home is often overlooked.”

See the full article at http://www.insure.com/articles/lifeinsurance/the-mothers-day-index.html.


“Mom’s value” is based on occupational wages from the Bureau of Labor Statistics and does not include a salary from work outside the home.

For mothers’ and fathers’ views on household tasks, Insure.com commissioned a survey of 500 men and 500 women with children age 12 or under living at home. The survey was fielded in April 2013.

About Insure.com

Insure.com provides a comprehensive array of information on auto insurance, home insurance, health insurance, and life insurance. The site offers an extensive library of originally authored insurance articles and decision-making tools that are not available from any other single source.  Insure.com is owned and operated by QuinStreet, Inc. (NASDAQ: QNST), one of the largest Internet marketing and media companies in the world. QuinStreet is committed to providing consumers and businesses with the information they need to research, find and select the products, services and brands that best meet their needs. The company is a leader in visitor-friendly marketing practices. For more information, please visit QuinStreet.com.

Twitter: @InsureCom

Press contact:

Amy Danise


adanise (at) insure.com


Ready to get a quote?

Get quick and easy insurance quotes