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Quotesmith.com and SURETRADE Announce Internet-based Strategic Insurance Alliance

Quotesmith.com, Inc. (ticker: QUOT, exchange: NASDAQ) News Release - 2/14/2000


Quotesmith.com and SURETRADE Announce Internet-based Strategic Insurance Alliance

DARIEN, Ill.--(BUSINESS WIRE)--Feb. 14, 2000--

Quotesmith.com Named Exclusive Insurance Content and Customer
Service Provider to Leading Discount Broker SURETRADE

Quotesmith.com, Inc. (Nasdaq: QUOT), the only place on earth where you can get instant insurance quotes from more than 300 leading companies, today announced a partnership with discount broker SURETRADE in which Quotesmith.com will be the exclusive insurance content provider to SURETRADE and its 400,000 customers.

"We are pleased to be strategically aligned with SURETRADE and believe that the relationship will be mutually beneficial," Quotesmith.com founder and CEO Robert Bland said. "The result of this alliance will be a multi-line, unbiased insurance information service that will provide SURETRADE customers with the widest array of instant insurance quotes available anywhere."

"The addition of insurance quotes is the latest evidence of our work in developing a more complete online financial services solution for our customers," SURETRADE president Don Montanaro said. "The Quotesmith.com insurance price comparison service will give the SURETRADE customer access to instant insurance quotes, comprehensive policy information and unrivalled freedom of choice. SURETRADE has been recognized by SmartMoney, Fortune, Time and many other news sources as a leader among online brokers for customer service and free research, all with rock-bottom margin rates and commissions as low as $7.95 per trade."

Quotesmith.com is aggressively pursuing strategic partnerships with leading financial service companies as part of its business plan to expand distribution channels and broaden its customer base. This alliance with SURETRADE is a part of that ongoing strategy.

Quotesmith.com has recently received a number of plaudits. On November 29, 1999, Gomez Advisors named Quotesmith.com its No. 1 Bargain Hunter Internet Insurance Site. In referring to the enormous number of participating insurance companies at Quotesmith.com and the time-saving convenience of having all of this information in one place, the November 22, 1999 edition of BusinessWeek called Quotesmith.com a "top site" while the November 15, 1999 edition of U.S. News and World Report stated that Quotesmith.com "...excels at comparing prices and terms from many firms."

About Quotesmith.com

Quotesmith.com owns and operates the largest and most comprehensive insurance price comparison service in America, allowing consumers to easily compare and purchase policies from more than 300 leading companies nationwide without the involvement of any commissioned salespeople. Quotesmith.com boasts the industry's most unbiased and technologically advanced customer service capabilities, staffing its call centers with salaried, insurance-experienced representatives who can guide consumers from quote to policy delivery. The company provides instant, guaranteed accurate (or receive a $500 reward), company-authorized quotes for more than 300 top-rated insurance companies nationwide covering several lines of insurance including life, auto, individual, family and small-group medical, dental, small business workers' compensation, Medicare supplement, watercraft, boat, RV and annuities.

Founded in 1984 as Quotesmith Corporation, Quotesmith.com completed a $63 million initial public offering in August 1999. The company trades on the Nasdaq Exchange under the symbol "QUOT."

About SURETRADE.com

Launched in November 1997, SURETRADE (www.suretrade.com) has grown to become one of the fastest-growing Internet brokerage firms on the market, with over 400,000 customer accounts and over $2.5 billion in customer assets. Offering commissions as low as $7.95 per trade and some of the lowest margin rates on the Internet, SURETRADE is highly ranked by SmartMoney Interactive and a host of other publications for value, content, reliability and ease of navigation.

This announcement may contain forward-looking statements that involve risks, assumptions and uncertainties pursuant to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995. This announcement may also contain forward-looking statements about events and circumstances that have not yet occurred and may not occur.

Expressions of future goals and similar expressions including, without limitation, "may," "will," "believes," "should," "could," "hope," "expects," "expected," "does not currently expect," "anticipates," "predicts," "potential" and "forecast," reflecting something other than historical fact, are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements.

Investors should be aware that actual results may differ materially from the results predicted and reported results should not be considered an indication of future performance. Reported Web site activity and/or quotes are not necessarily indicative of any present or future revenue.

The Company will not necessarily update the information in this press release if any forward-looking statement later turns out to be inaccurate. Potential risks and uncertainties include, among others, Quotesmith.com's limited e-commerce operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risks of system interruption, the evolving nature of its business model, the increasingly competitive online commerce environment, dependence on continuing growth of online commerce and risks associated with capacity constraints and the management of growth. More information about potential factors that could affect the company 's financial results is included in the company's final prospectus dated August 3, 1999, as filed with the United States Securities and Exchange Commission.

This communication appears as a matter of information only and is not an insurance solicitation. Accordingly, no employee of Quotesmith.com, Inc. is recommending or endorsing any specific insurance company, coverage or policy type within this communication. Some insurance companies appear at Quotesmith.com for purely informational purposes only and pay no compensation to Quotesmith.com and some insurers pay commissions or fees to Quotesmith.com based upon premium volume or traffic activity produced by Quotesmith.com. Quotesmith.com is not an agent for all insurers shown at www.quotesmith.com. Quote availability by state of residence or any other factor is subject to change without notice.

Quotesmith.com is a service mark of Quotesmith.com, Inc. All other names are trademarks of their respective owners. Published by South Dakota agent no. 333509159, California agent no. 0827712 and no. OA13858, UT no. 90093. California and Utah dba Quotesmith.com Insurance Services. Copyright 2000. All rights reserved. Quotesmith.com, Inc.


CONTACT: Financial Relations Board
Mark Johnson, 312/640-6793
mjohnson@frb.bsmg.com
or
Ketchum
Bill Keegan, 312/228-6885
bill.keegan@ketchum.com
or
SURETRADE Corporate Communications
Jude Stewart, 212/747-3249
jstewart@suretrade.com
or
Quotesmith.com
Grant Kuphall, 630/515-0170 ext. 295
grant@quotesmith.com
URL: www.quotesmith.com

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