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Quotesmith.com Announces Instant Term Life Insurance Price Comparison Service On The Internet

Quotesmith.com, Inc. (ticker: QUOT, exchange: NASDAQ) News Release - 5/1/1996

Quotesmith.com Announces Instant Term Life Insurance Price Comparison Service On The Internet

DARIEN, Illinois (May l, 1996) -- Quotesmith.com has today announced the immediate availability of its instant term life insurance price comparison service on the Internet. The company's World Wide Web address is http://www.quotesmith.com.

Commenting on the new service, Quotesmith.com President Robert Bland remarked, "This is a new day for beleaguered insurance buyers. Now anybody can instantly find out the best term life prices being offered by 140 top-rated term life insurers without having to talk to any insurance salesmen. Term life insurance is extraordinarily popular with consumers right now because premiums rates are at all-time lows. We've made it fast and easy for consumers to obtain accurate policy pricing and coverage information at their own convenience on the Internet."

Bland continued, "Because insurance is a state-regulated industry, there was no centralized source of insurance pricing information until Quotesmith.com developed its databases twelve years ago. Historically, the only source of insurance pricing information has been from insurance salesman, most of whom represent only one, two or three companies. We've changed all that by making the full resources of our continually-updated insurance databases instantly available for free on the Internet. We are excited about releasing this information directly to the consumers on a true interactive basis."

Mr. Bland described the evolution of its new information service by saying, "Our simple Web site won't win any awards for bells, whistles or glitz but it does provide comprehensive up-to-the-day insurance pricing information which is not available from any other single source. This will be very useful information to the 57 million Americans who own a term life policy and the 4 million Americans who buy term life policies each year. The allure of that huge market outweighed the insurer's traditional dislike for having their policies compared on a price basis. We were able to convince the insurers that the business opportunity for them is enormous. The Quotesmith.com price comparison service solves the frustrating lack-of-information problem associated with buying insurance by providing a quick and easy way to examine and compare hundreds of various policy offerings in terms of safety, price and coverage."

In addition, Quotesmith.com's new Web site provides a simple one-stop application-ordering menu facility which allows a customer to instantly request applications and apply for insurance from any of the 140 companies.

Within the last three years, the Quotesmith.com insurance price comparison service has been mentioned in Money, Forbes, The Wall Street Journal, Kiplinger's Personal Finance, Investor's Business Daily, Good Housekeeping, Consumer Reports, SmartMoney, Home Office Computing, Profit, Nation's Business, Independent Business, Bottom Line, Worth Magazine, Entrepreneur and Consumers Digest.

The Quotesmith.com term life insurance price comparison service is free to consumers and is available now at the Internet address http://www.quotesmith.com. All of the major online services including Compuserve, America Online, Prodigy and Microsoft Network now provide their customers with access to the World Wide Web. Later this year, Quotesmith.com intends to add more lines of insurance to its Web site including instant quotes for tax-deferred annuities, individual & family medical, Medicare supplement and long term care.

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This communication appears as a matter of information only and is not an insurance solicitation. Accordingly, no employee of Quotesmith.com, Inc. is recommending or endorsing any specific insurance company, coverage or policy type within this communication. Some insurance companies appear at Quotesmith.com for purely informational purposes only and pay no compensation to Quotesmith.com and some insurers pay commissions to Quotesmith.com based upon premium volume. Quotesmith.com is a service mark of Quotesmith.com, Inc. All other names are trademarks of their respective owners. South Dakota agent #333509159, California agent #0827712, #OA13858. CA & UT dba Quotesmith.com Insurance Services. UT #90093. Copyright 1999. All rights reserved. Quotesmith.com, Inc.

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