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Quotesmith.com, Inc. Names BBDO Chicago For $100 Million Integrated Marketing Campaign; BBDO To Launch 3-Year, National Brand-Building Initiative

Quotesmith.com, Inc. (ticker: QUOT, exchange: NASDAQ) News Release - 12/2/1999


Quotesmith.com, Inc. Names BBDO Chicago For $100 Million Integrated Marketing Campaign; BBDO To Launch 3-Year, National Brand-Building Initiative
Chicago, IL - December 1, 1999 - Quotesmith.com, Inc. (Nasdaq: QUOT), the Darien, Illinois-based insurance price comparison service that allows consumers to save money by obtaining instant quotes from more than 300 leading insurance companies, has selected BBDO Chicago for a three-year, $100 million integrated marketing campaign to build consumer awareness for its Internet-based insurance product comparison service.

In making the announcement, Tonise Paul, CEO and President of BBDO Chicago, said, "We're very excited about this partnership with Quotesmith.com in helping them build upon their industry-leading price comparison service. Our tightly integrated approach to brand-building answered the company's need for a comprehensive campaign that directs consumers to Quotesmith.com's vast online resources and helps them make more informed purchasing decisions."

According to Quotesmith.com President and founder Robert Bland, the selection of BBDO Chicago was based on several key factors. "BBDO is one of the best brand-builders in the industry, and building a strong Internet brand is critical to our long-term success," said Bland. "Combined with their formidable creative capabilities and insights into the consumer marketplace, I'm confident the BBDO team can help us effectively articulate the advantages of using Quotesmith.com for informed comparison shopping."

Paul noted that the $100 million Quotesmith.com campaign will kick off nationally in late December with print, broadcast, online and direct marketing components, and would be supported by public relations and special events programs.

Willard Hemsworth II, Quotesmith.com's newly named Senior Vice President of Marketing, who joined the firm following a 15-year tenure in senior management at D'Arcy Masius Benton & Bowles, Inc., said the three-year-brand-building initiative reflects the enormous opportunity for Quotesmith.com to capture a market that only now is recognizing the power of the Internet for online comparison shopping.

"Today, less than one percent of the $1.1 trillion in U.S. insurance products are purchased online," said Hemsworth. "We've built the largest, most comprehensive insurance price comparison database ever developed, and are convinced this integrated marketing campaign can significantly extend our leadership position as the premier online insurance brand."

Founded in 1984 as Quotesmith Corporation, Quotesmith.com owns and operates the largest and most comprehensive insurance price comparison service in America. The company provides up-to-the-day accurate quotes, including detailed policy coverage and reference information for several lines of insurance including auto, life, comprehensive medical, short term medical, group medical, dental, Medicare supplement, watercraft, RV and annuities. Now available to residents of all 50 states, the Quotesmith.com insurance information service also provides useful reference tools and educational material to assist insurance shoppers.

In addition to providing the widest selection of instant insurance quotes available from any single source, the Quotesmith.com web site also allows visitors to purchase insurance from the company of their choice without having to work with a commissioned salesperson. Quotesmith.com provides complete quote-to-policy-delivery customer service via experienced in-house salaried employees.

BBDO Chicago is part of BBDO Worldwide, the world's fourth largest advertising agency network. BBDO Worldwide is a unit of The Omnicom Group

(The above release was issued by BBDO Chicago. Contact: Tonise Paul of BBDO Chicago, 312-595-2530)

About Quotesmith.com

Quotesmith.com is the Internet-based insurance price comparison service that allows consumers to save money by obtaining instant, guaranteed accurate quotes from over 300 leading insurance companies.

Founded in 1984 as Quotesmith Corporation, Quotesmith.com owns and operates the largest and most comprehensive insurance price comparison service in America. In addition to providing the widest selection of instant insurance quotes available from any single source, the Quotesmith.com site also allows visitors to purchase insurance from the company of their choice. Quotesmith.com provides complete quote-to-policy-delivery customer service through the use of insurance-experienced, in-house, salaried representatives.

The Company provides up-to-the-day accurate quotes, including vital policy coverage and reference information, for several lines of insurance including auto, life, comprehensive medical, short term medical, group medical, dental, Medicare supplement, watercraft, RV and annuities. The Company's Web site allows insurance shoppers to instantly navigate the U.S. insurance market with confidence and clarity and to buy from the company of their choice.

Now available to residents of all 50 states, the Quotesmith.com insurance information service also provides useful reference tools and educational material to assist insurance shoppers. A typical Quotesmith.com quote comes complete with two full pages of policy coverage and reference information, including published underwriting guidelines, in order to take consumer education to the max. Another unique feature is that every Quotesmith.com term life quote also shows the latest independent ratings from A.M. Best, Duff & Phelps, Moody's, Standard & Poor's and Weiss Ratings, Inc.

Quotesmith.com is committed to providing the most comprehensive and useful insurance information experience on the Internet. The Company electronically collects consumer demand for coverage and rapidly communicates such demand directly with insurance companies in an efficient manner. The Quotesmith.com service empowers insurance buyers with near-perfect market information which is instant, easy to use, up-to-the-day accurate and not available from any other single source.

As detailed at www.quotesmith.com, the Company offers two unique guarantees: View the lowest term life premiums in America or receive a $500 cash reward plus every quote is guaranteed accurate or receive a $500 cash reward. The Company's average daily quote volume has been growing rapidly recently. During peak times the Company often processes one quote request every four seconds.

Quotesmith.com completed a $63 million initial public offering in August 1999. The Company's shares trade on the Nasdaq Exchange under the symbol "QUOT". Intuit Inc. owns approximately 7 percent of the outstanding stock of Quotesmith.com, Inc.

This announcement may contain forward-looking statements that involve risks, assumptions and uncertainties pursuant to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995. This announcement may also contain forward-looking statements about events and circumstances that have not yet occurred and may not occur.

Expressions of future goals and similar expressions including, without limitation, "may," "will," "believes," "should," "could," "hope," "expects," "expected," "does not currently expect," "anticipates," "predicts," "potential" and "forecast," reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements.

Investors should be aware that actual results may differ materially from the results predicted and reported results should not be considered an indication of future performance. Reported Web site activity and/or quotes are not necessarily indicative of any present or future revenue.

The Company will not necessarily update the information in this press release if any forward-looking statement later turns out to be inaccurate. Potential risks and uncertainties include, among others, Quotesmith.com's limited e-commerce operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risks of system interruption, the evolving nature of its business model, the increasingly competitive online commerce environment, dependence on continuing growth of online commerce and risks associated with capacity constraints and the management of growth. More information about potential factors that could affect the company's financial results is included in the company's final prospectus dated August 3, 1999, as filed with the United States Securities and Exchange Commission.

This communication appears as a matter of information only and is not an insurance solicitation. Accordingly, no employee of Quotesmith.com, Inc. is recommending or endorsing any specific insurance company, coverage or policy type within this communication. Some insurance companies appear at Quotesmith.com for purely informational purposes only and pay no compensation to Quotesmith.com and some insurers pay commissions or fees to Quotesmith.com based upon premium volume or traffic activity produced by Quotesmith.com. Quotesmith.com is not an agent for all insurers shown at www.quotesmith.com. Quote availability by state of residence or any other factor is subject to change without notice. $500 lowest price cash reward not available for residents of South Dakota.

Quotesmith.com is a service mark of Quotesmith.com, Inc. All other names are trademarks of their respective owners. Published by South Dakota agent #333509159, California agent #0827712, #OA13858, UT #90093. California and Utah dba Quotesmith.com Insurance Services. Copyright 1999. All rights reserved. Quotesmith.com, Inc.

Source: Quotesmith.com

Contact:  Willard Hemsworth II of Quotesmith.com,
630-515-0170, ext. 213, or
whemsworth@quotesmith.com

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