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Press Release: 2018’s Best Health Insurance Companies for Millennials

Dec. 4, 2018 (Foster City, CA) -- EmblemHealth was ranked the top health insurance company for millennials in a new survey conducted by Insure.com, which can be seen here: https://www.insure.com/best-health-insurance-companies/

Respondents to the survey with ages within the millennial group of 18 to 36 gave ratings based on the following health insurance factors:

  • Claims handling
  • Price
  • Customer service
  • Usefulness and ease-of-use of its website and mobile apps
  • Plan to renew current policy
  • Would recommend the insurer

Here are the top five overall for millennials:

Company rank

Overall score

Claims processing

Value for price

Customer service

Website and mobile apps

Would recommend

Plan to renew

1. EmblemHealth








2. Horizon BCBS of NJ








3. Aetna








4. Humana








New York-based EmblemHealth ranked first in multiple categories (value for price, customer service, websites and mobile apps and customers who would recommend the company).

Companies that finished outside the top five took some of the tops spots in the rating factors. Blue Shield of California finished top for claims processing. Highmark Blue Cross Blue Shield got the highest marks for percentage of members who plan to renew their policies.

However, across the board, EmblemHealth and Horizon Blue Cross Blue Shield of New Jersey were at or near the top.

“All of the top five showed strong customer satisfaction numbers,” says Les Masterson, managing editor of Insure.com. “Creating that kind of brand loyalty with millennials could help these insurance companies for years to come. Our survey showed that no health insurer has better brand strength with millennials than EmblemHealth and Horizon Blue Cross Blue Shield of New Jersey.”

Overall results

The Best Health Insurance Companies’ top three when factoring in all ages groups were:

  • Horizon Blue Cross Blue Shield of New Jersey
  • EmblemHealth
  • Humana

See the scores and rankings for all 15 health insurance companies in the general survey.

Insure.com’s Best Insurance Company survey removes the guesswork from finding the best companies in the industry. Not only can you compare five of the most important factors when choosing your plan, but now you can sort companies by your priorities. That includes age or location. You can then immediately narrow choices to your own top three.


Insure.com commissioned Op4G to survey more than 3,100 insurance customers nationwide in December 2017. The survey collected customer ratings for 15 leading companies in the health category. Only current customers of the insurers on our lists were surveyed, and the survey was not open to the general public on the Insure.com website.

Health insurers were ranked according to a weighted 6-point measurement of the following factors: customer service, claims processing, value for price, website/apps and would recommend and would renew. Weighted measurements were derived from surveyed policyholders’ historical rank of prioritization of these factors.

The A.M. Best ratings, discounts and coverage options noted in the survey do not affect the scores but are provided as a supplementary resource.

Insure.com makes these ratings freely available via this site. The views and opinions expressed by users do not reflect the views and opinions of Insure.com. Insure.com expressly disclaims any and all liability in connection with the ratings.

About Insure.com

Insure.com provides a comprehensive array of information on auto insurance, home insurance, health insurance and life insurance. The site offers an extensive library of originally authored insurance articles and decision-making tools that are not available from any single source, including its health insurance advisor tool. For more information, please visit Insure.com.

Twitter: @InsureCom

Press contact:

Les Masterson


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