The Father's Day Index 2013: Dad’s value is up!

Dads: Here’s one more reason to put your feet up and celebrate yourself this Father’s Day: Your household value is up from last year.

Insure.com’s 2013 Father’s Day Index puts Dad's household tasks at $23,344 a year, up from last year's $20,248. The increase is largely due to higher mean hourly wages for drivers, teachers, coaches and plumbers, according to Bureau of Labor Statistics data.

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The index is a look at annual salaries for the traditional kinds of things dads have done for generations, from squashing spiders to grilling burgers. It does not include any salary Dad might earn from a job outside the house.

What dads say

If Dad could cut himself a check for all the work he does around the house, he'd probably pay himself a larger amount than Mom would.

In our survey we asked dads to think about what they do around the house and estimate how much they'd have to pay someone else to do it all for a year.

Father's Day IndexHere’s how fathers assess their own annual value:

  • Less than $10,000: 13 percent
  • $10,000 to $19,999: 15 percent
  • $20,000 to $29,999: 13 percent
  • $30,000 to $39,999: 13 percent
  • $40,000 to $49,999: 10 percent
  • $50,000 to $59,000: 11 percent
  • $60,000 to $69,999: 7 percent
  • $70,000 to $79,999: 7 percent
  • $80,000 to $89,999: 4 percent
  • $90,000 to $99,999: 3 percent
  • $100,000 or more: 4 percent

But most moms (58 percent) put the figure for dads' contributions under $30,000. In fact, 27 percent of moms, compared to 13 percent of dads, put Dad’s annual value below $10,000.

Moms will likely feel slighted this year. Although Mom’s 2013 value is higher than Dad’s at just under $60,000, mothers have been seeing their value drop every year.

Seeing your value

Figuring out how much it would cost to replace your own household contributor is an important step in determining how much life insurance to buy. Besides taking into account a salary that a breadwinner brings in, you also have to consider the other ways a parent contributes. That's why it's important to buy life insurance for both parents, even if one is a stay-at-home mom or dad and doesn't earn an income.

Of the traditional tasks on the Father's Day Index, dads we surveyed said helping with homework, barbecuing or cooking and driving took up most of their domestic-duty time each week.

If you want to ruin your dad's Father's Day, ask him to fix the plumbing or move some furniture -- those are likely his least favorite jobs around the house. When asked about their favorite jobs around the house, fathers ranked them this way:

  • Barbecuing/cooking: 22 percent
  • Helping with homework: 17 percent
  • Driving: 14 percent
  • Coaching a team: 9 percent
  • Assembly of toys, bookshelves, etc.: 9 percent
  • Fixing broken things around the house: 6 percent
  • Mowing the lawn, landscaping, snow removal: 5 percent
  • Doing family finances: 5 percent
  • Car maintenance; 4 percent
  • Being a scout leader: 3 percent
  • Pest removal (spiders, gross bugs): 3 percent
  • Fixing plumbing: 2 percent
  • Moving furniture: 2 percent

If fathers could pay someone to do all their household tasks, many say they’d likely want to spend the extra time with their families. In the survey, 36 percent of men chose this as the most likely activity that would take up his free time. Other top responses, in order of popularity, were exercising or playing sports, working, doing things on the computer, traveling or visiting museums, parks or historical sites, watching TV or movies or going to school.

The Father's Day Index 2013

Dad job BLS occupation Hours per week Weeks per year Mean hourly
wage
Annual Dad value
Barbecuing/cooking Cooks 3 52 $10.08 $1,571.70
Driving Taxi drivers and chauffeurs 9 52 $14.30 $6,692.40
Helping with homework Other teachers and instructors 10 40 $22.93 $9,170.00
Family finances Accountants and auditors 0.5 52 $33.75 $877.50
Mowing the lawn, landscaping, snow removal Grounds Maintenance Workers 2 52 $11.30 $1,175.20
Moving furniture Laborers and freight, stock, and material movers, hand 2 3 $12.98 $77.85
Car maintenance Automotive service technicians and mechanics 2 10 $17.60 $352.00
Coaching a team
Athletes, coaches, umpires, and related workers
4 10 $25.45 $1,018.00
Scout leader Recreation and fitness workers 5 10 $16.88 $843.75
Assembly of toys, bookshelves, etc. Miscellaneous assemblers and fabricators 3 10 $15.15 $454.50
Pest removal (spiders, gross bugs) Pest control workers 1 4 $14.25 $57.00
Handyman Maintenance and repair workers, general 8 6 $18.30 $878.40
Plumber Pipelayers, plumbers, pipefitters, and steamfitters 2 3 $29.20 $175.20

Total: $23,343.50

Methodology

“Dad’s value” is based on occupational wage data from the Bureau of Labor Statistics and does not include a salary from work outside the home.

For mothers’ and fathers’ views on household tasks, Insure.com commissioned a survey of 500 men and 500 women with children age 12 and under living at home. The online-panel survey was fielded in April 2013.

More from Barbara Marquand here

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