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Last updated July 8, 2009
American Family’s history dates back to 1927, when Herman Witter opened the door of Farmer Mutual Insurance Company. Targeting farmers, auto insurance was the only product offered at this time. Over the years, Farmers Mutual broadened its market and product line to better fit the changing needs of its customers. In 1963, the company changed its name to American Family to reflect this expansion. Today, American Family Insurance is serving customers nationwide in areas of auto, home, health, life and business.
American Family Insurance (aka AmFam) is a private mutual company that focuses on property, casualty and auto insurance, but also offers commercial insurance, life, health, and homeowners coverage, as well as investment and retirement-planning products. A Fortune 500 company, its revenues for 2007 were over $6.8 billion. American Family’s insurance products include: term, universal, variable universal, and whole life insurance; personal and business auto insurance, personal umbrella insurance, home insurance; business liability key policy, and business policy package insurance; farm and ranch liability insurance; travel, trip cancellation and global medical insurance.
American Family health insurance policies provide Medicare supplement coverage. This coverage pays for doctor visits, hospitalization, prescription drugs and other medical expenses not covered by Medicare. American Family hopes to keep each family feeling its best and to protect against costly medical bills when it’s not.
Contact American Family at: American Family Insurance 6000 American Parkway Madison, WI 53783-0001 Telephone: (800) 692-6326
Sources: “American Family Insurance,” Wikipedia, June 2008; “Health Insurance,” American Family Web site, 2009; “About Us,” American Family Web site, 2009