Assistant Vice President and head of LIMRA Insurance Product Research
Karen Terry leads the Individual Product Research team, developing and implementing LIMRA’s research program for individual life, disability, long-term care and critical illness insurance products in the U.S. and Canada. Under her guidance, her team provides competitive intelligence on product design, customer demographics, industry sales trends and forecasts for the North American individual insurance markets.
With more than 25 years of insurance product and consumer research experience, Karen is a leading industry expert on industry performance measures to LIMRA staff, member companies, and the media. She earned her Bachelor of Science in marketing from the University of Maryland.