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2. Control the conversation

Last updated: April 11, 2012

By , Insure.com

control the conversation

A time-tested sales technique is to take control of the conversation and steer it toward a purchase without offending the client. If a smooth-talking agent is good at this, you may not even realize what is happening. Stettner says you need to make sure you are able to take part in the discussion. Politely interrupt if you must, but make yourself heard. 

"Instead of being swayed by the presentation, it is important to be able to have a dialogue and ask intelligent questions," he says.

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