Ratings

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Overall Rating info icon info icon
Claims Processing
Customer Service
Value for Price
Website and Apps
% Who Would Recommend to a Friend
81
% Who Plan to Renew
95
AM Best Financial Strength Ratings info-icon info-icon November 08, 2020
A
HOW WE WEIGH OUR SCORE
WHAT IS THIS RATING?

A.M. Best's Financial Strength Rating is an independent opinion of an insurer's financial strength and ability to meet its ongoing insurance policy and contract obligations.

A.M. Best's rating is NOT used to calculate the overall score but it is important information to consider when choosing an insurance company.

Reasons for Buying

Customers of Safeco originally decided to purchase from the company for these reasons:
30%
Offered best price
25%
Recommended by friend or family member
20%
I had other insurance with this company
12%
Reputation
4%
Financial strength rating
4%
Saw TV commercial
3%
Saw online ad
2%
Was the company my parents had
0%
The company website and mobile apps are easy to use and helpful

How likely to recommend?

I would probably recommend this company
I would definitely recommend this company
Neutral
I would probably not recommend this company
I would not recommend this company

Would you renew?

95% Yes
5% No

Ratings on Website & Apps

Fairly satisfied / Fulfills my needs OK
40%
Completely satisfied / Outstanding website & apps that give me what I need and more
32%
Average website and apps
18%
Unsatisfied / website and/or apps are not fulfilling my needs
5%
Very unsatisfied / digital offering is severely lacking
3%

How do you prefer to deal with insurer and policy?

Phone
47%
In person
25%
Email
14%
Interactive website
10%
Mobile App
4%
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Customer Complaint Ratio

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Homeowners
0.44
0 1 3 10+ Good Poor Very Poor
0 to 1.00
1.01 to 3.00
3.01 and above

About Safeco

Homeowners policies offered

  • Renters insurance
  • Condo insurance

Additional policies include

  • Auto insurance
  • Classic car
  • Boat/watercraft insurance
  • RV insurance
  • Umbrella
  • Landlord

Best Home Insurance Companies 2020: How Safeco Home Insurance Compares

Safeco ranked 6th overall this year in the Best Insurance Companies for home insurance. Safeco’s highest showing in the individual rating factors was 4th for both ease of use of website and apps and value for price. It ranked midpack, 7th, for customer service and also placed 11th for claim service. Most all surveyed policyholders, 94%, said they would renew with Safeco, while 81% said they would recommend the company to friends and family.

Gauging an insurance company

Before buying with a company it is wise to check on a company's financial strength and complaint record. The A.M. Best rating listed above gives you an idea of Safeco's financial strength to pay claims. A complaint ratio can be found on the National Association of Insurance Commissioners (NAIC) site. The median complaint ratio from the NAIC is always 1.00. This means half of the insurers have a complaint ratio of under 1.00 and half have a ratio above. Basically, numbers lower than 1.00 are better with fewer complaints than the median and a number higher than 1.00 has more complaints than the median. For home insurance, Safeco (NAIC# 24740) had a complaint ratio of 0.61 for 2018. 2019 complaint numbers will be available in 2020.

Company Background

Safeco homeowners programs

  • Identity Recovery Coverage -- For a buck a month, they'll help cover the cost of restoring your identity (up to $25,000) if you're the victim of identity theft.
  • Equipment Breakdown Coverage -- For $2 a month, if something happens to any covered appliance that isn't related to regular wear and tear, this insurance will replace it.

A west coast original

Hawthorne K. Dent, an insurance executive, founded the General Insurance Company of America in Seattle, Washington, 1923.

His company quickly gained a reputation for competitive prices and solid customer service and grew steadily, soon being offered in states around the country. But as it sometimes happens, the name changed along the way. In the 1960s, General Insurance Company of America became Safeco, or Selective Auto and Fire Insurance Company of America.

And in 2008, Safeco really changed. It became a subsidiary of Liberty Mutual Insurance. It still retains its name, Safeco, but is part of the Liberty Mutual Insurance family. They focus solely on personal insurance, like home and auto.

Consider Safeco Insurance if you want specialized customer service

Safeco will offer you discounts for bundling, and it has fine insurance products. But it does have a small town charm built into its infrastructure. The company encourages its customers to work with one of its many independent Safeco insurance agents. That said, the website is designed so that if you aren't a people person, and you just want to do everything online or through an automated phone system, you can.

Contact information

Safeco Insurance
100 Liberty Way
Dover, New Hampshire 03820

(888) 723-3260

Types of special coverage

Identity recovery. Provides money if your identity is stolen.

Equipment breakdown. Helps if an appliance breaks.

Personal property replacement. Coverage helps pay for the cost of new personal property when you sell the old items.

Single-deductible. If you combine home and auto policies, you only have to pay one deductible if both are damaged by the same covered event.

Discounts

Multi-policy. Discount for more than one type of policy with the same insurance provider.

New home. Discount if you have a new home.

Pay in full. Discount if you pay your premiums in full.

In which states is Safeco home insurance available?

AL AK AZ AR CA CO CT DC DE FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WI WY

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