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Safeco Home Insurance Ratings

Customer Satisfaction Ratings (based on 126 survey results)
Claims ProcessingCustomer ServiceValue for PriceWebsite and Apps% Who Would Recommend to a Friend% Who Plan to RenewA.M. Best
Effective as of:

A.M. Best's Financial Strength Rating is an independent opinion of an insurer's financial strength and ability to meet its ongoing insurance policy and contract obligations.

A.M. Best's rating is NOT used to calculate the overall score but it is important information to consider when choosing an insurance company.

out of 100
May 29, 2019
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Reasons for Buying from Safeco

Customers of Safeco originally decided to purchase from the company for these reasons:
Offered best price20%
Recommended by friend or family member18%
Saw TV commercial13%
Financial Strength rating10%
Saw online ad8%
I had other insurance with this company5%
Was the company my parents had5%
The company website and mobile apps are easy to use and helpful0%

How likely are you to recommend this company to a friend, coworker or family member

I probably would recommend this company. 43%
I would definitely recommend this company. 37%
Neutral 19%
I probably would not recommend this company. 1%
I would not recommend this company. 1%

Would you renew?

Yes 74%
No 26%

Website and Apps

How easy to use and how helpful they are
48%Good - Fulfills my needs
29%Excellent - Gives me what I need and more
12%Just okay - Fulfills some but not all of my needs
10%Never visited/used website or mobile app
1%Unsatisfactory - Doesn?t fulfill my needs, website/app is severely lacking

How You Prefer to Deal with Insurers

25%In person
4%Smartphone app
18%Interactive website
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About Safeco

Homeowners policies offered

  • Renters insurance
  • Condo insurance

Additional policies include

  • Auto insurance
  • Classic car
  • Boat/watercraft insurance
  • RV insurance
  • Umbrella
  • Landlord

Best Home Insurance Companies: How Safeco Stacks Up

Safeco ranked 14th this year in the Best Insurance Companies for home insurance survey. Safeco also placed 14th for customer service and ease of use for website and apps. It ranked better for claims, coming in 8th and obtaining 4.5 stars.

Gauging an insurance company

Before buying with a company it is wise to check on a company's financial strength and complaint record. The A.M. Best rating listed above gives you an idea of Allstate's financial strength to pay claims. A complaint ratio can be found on the National Association of Insurance Commissioners (NAIC) site. The median complaint ratio from the NAIC is always 1.00. This means half of the insurers have a complaint ratio of under 1.00 and half have a ratio above. Basically, numbers lower than 1.00 are better with fewer complaints than the median and a number higher than 1.00 has more complaints than the median. For home insurance, Safeco (NAIC# 24740) had a complaint ratio of 0.61 for 2018. 2019 complaint numbers will be available in 2020.

Company Background

Safeco homeowners programs

  • Identity Recovery Coverage -- For a buck a month, they'll help cover the cost of restoring your identity (up to $25,000) if you're the victim of identity theft.
  • Equipment Breakdown Coverage -- For $2 a month, if something happens to any covered appliance that isn't related to regular wear and tear, this insurance will replace it.

A west coast original

Hawthorne K. Dent, an insurance executive, founded the General Insurance Company of America in Seattle, Washington, 1923.

His company quickly gained a reputation for competitive prices and solid customer service and grew steadily, soon being offered in states around the country. But as it sometimes happens, the name changed along the way. In the 1960s, General Insurance Company of America became Safeco, or Selective Auto and Fire Insurance Company of America.

And in 2008, Safeco really changed. It became a subsidiary of Liberty Mutual Insurance. It still retains its name, Safeco, but is part of the Liberty Mutual Insurance family. They focus solely on personal insurance, like home and auto.

Consider Safeco Insurance if you want specialized customer service

Safeco will offer you discounts for bundling, and it has fine insurance products. But it does have a small town charm built into its infrastructure. The company encourages its customers to work with one of its many independent Safeco insurance agents. That said, the website is designed so that if you aren't a people person, and you just want to do everything online or through an automated phone system, you can.

Contact information

Safeco Insurance
100 Liberty Way
Dover, New Hampshire 03820

(888) 723-3260

Types of special coverage

Identity recovery. Provides money if your identity is stolen.

Equipment breakdown. Helps if an appliance breaks.

Personal property replacement. Coverage helps pay for the cost of new personal property when you sell the old items.

Single-deductible. If you combine home and auto policies, you only have to pay one deductible if both are damaged by the same covered event.


Multi-policy. Discount for more than one type of policy with the same insurance provider.

New home. Discount if you have a new home.

Pay in full. Discount if you pay your premiums in full.


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