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Safeco Home Insurance Ratings

Customer Satisfaction Ratings (based on 100 survey results)
home-icon Home
info iconOverall
86.17 out of 100
Productinfo icon
Claims ProcessingCustomer ServiceValue for PriceWebsite and Apps% Who Would Recommend to a Friend% Who Plan to Renewinfo-icon

A.M. Best's Financial Strength Rating is an independent opinion of an insurer's financial strength and ability to meet its ongoing insurance policy and contract obligations.

A.M. Best's rating is NOT used to calculate the overall score but it is important information to consider when choosing an insurance company.

AM Best Financial Strength Ratings

October 31, 2019

home-icon Home 86.17 out of 100 Claims Processing 88.00 Customer Service 86.00 Value for
Website and Apps 86.67 % Who Would Recommend to a Friend 81% % Who Plan to Renew 94% A
info icon
AM Best Financial Strength RatingsOctober 31, 2019
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Reasons for Buying from Safeco

Customers of Safeco originally decided to purchase from the company for these reasons:
Offered best price27%
Recommended by friend or family member20%
I had other insurance with this company14%
Saw online ad6%
Was the company my parents had5%
The company website and mobile apps are easy to use and helpful4%
Financial Strength rating3%
Saw TV commercial3%

How likely are you to recommend this company to a friend, coworker or family member?

I would definitely recommend this company. 43%
I probably would recommend this company. 38%
Neutral 18%
I probably would not recommend this company. 1%
I would not recommend this company. 0%

Would you renew?

Yes 94%
No 6%

Website and Apps

How easy to use and how helpful they are
Completely satisfied - Gives me what I want and more
Satisfied - Fulfills my needs okay
Never visited or used website or mobile app
Neutral - No good or bad feelings on this
Not Satisfied - Is not a good website or app
Very unsatisfied - Their digital offerings are not good at all or nonexistent

How You Prefer to Deal with Insurers

In person
Interactive website
Mobile App
User Review
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About Safeco

Homeowners policies offered

  • Renters insurance
  • Condo insurance

Additional policies include

  • Auto insurance
  • Classic car
  • Boat/watercraft insurance
  • RV insurance
  • Umbrella
  • Landlord

Best Home Insurance Companies 2020: How Safeco Home Insurance Compares

Safeco ranked 6th overall this year in the Best Insurance Companies for home insurance. Safeco’s highest showing in the individual rating factors was 4th for both ease of use of website and apps and value for price. It ranked midpack, 7th, for customer service and also placed 11th for claim service. Most all surveyed policyholders, 94%, said they would renew with Safeco, while 81% said they would recommend the company to friends and family.

Gauging an insurance company

Before buying with a company it is wise to check on a company's financial strength and complaint record. The A.M. Best rating listed above gives you an idea of Safeco's financial strength to pay claims. A complaint ratio can be found on the National Association of Insurance Commissioners (NAIC) site. The median complaint ratio from the NAIC is always 1.00. This means half of the insurers have a complaint ratio of under 1.00 and half have a ratio above. Basically, numbers lower than 1.00 are better with fewer complaints than the median and a number higher than 1.00 has more complaints than the median. For home insurance, Safeco (NAIC# 24740) had a complaint ratio of 0.61 for 2018. 2019 complaint numbers will be available in 2020.

Company Background

Safeco homeowners programs

  • Identity Recovery Coverage -- For a buck a month, they'll help cover the cost of restoring your identity (up to $25,000) if you're the victim of identity theft.
  • Equipment Breakdown Coverage -- For $2 a month, if something happens to any covered appliance that isn't related to regular wear and tear, this insurance will replace it.

A west coast original

Hawthorne K. Dent, an insurance executive, founded the General Insurance Company of America in Seattle, Washington, 1923.

His company quickly gained a reputation for competitive prices and solid customer service and grew steadily, soon being offered in states around the country. But as it sometimes happens, the name changed along the way. In the 1960s, General Insurance Company of America became Safeco, or Selective Auto and Fire Insurance Company of America.

And in 2008, Safeco really changed. It became a subsidiary of Liberty Mutual Insurance. It still retains its name, Safeco, but is part of the Liberty Mutual Insurance family. They focus solely on personal insurance, like home and auto.

Consider Safeco Insurance if you want specialized customer service

Safeco will offer you discounts for bundling, and it has fine insurance products. But it does have a small town charm built into its infrastructure. The company encourages its customers to work with one of its many independent Safeco insurance agents. That said, the website is designed so that if you aren't a people person, and you just want to do everything online or through an automated phone system, you can.

Contact information

Safeco Insurance
100 Liberty Way
Dover, New Hampshire 03820

(888) 723-3260

Types of special coverage

Identity recovery. Provides money if your identity is stolen.

Equipment breakdown. Helps if an appliance breaks.

Personal property replacement. Coverage helps pay for the cost of new personal property when you sell the old items.

Single-deductible. If you combine home and auto policies, you only have to pay one deductible if both are damaged by the same covered event.


Multi-policy. Discount for more than one type of policy with the same insurance provider.

New home. Discount if you have a new home.

Pay in full. Discount if you pay your premiums in full.