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If you’re searching for an individual health insurance plan, you can compare coverage and pricing on the ACA marketplace, created by The Affordable Care Act (ACA) in 2010. The ACA, sometimes called Obamacare, changed the health insurance landscape by giving most Americans multiple individual insurance options. 

When you buy health insurance from the ACA marketplace, you’re entitled to robust coverage, including mental health, prescriptions, and maternal care. While you can only get coverage during open enrollment, there is a special enrollment period for people with unique circumstances, such as if you lose your job.

What health benefits you’re entitled to

Health plans offer a comprehensive set of 10 essential benefits, including:

  • Emergency
  • Mental health
  • Prescription drug
  • Outpatient
  • Prenatal and maternity care
  • Hospitalization
  • Preventive care
  • Lab tests
  • Rehab services
  • Vision and dental for children

Insurance companies can’t cap the dollar amount of benefits you receive in a year or over a lifetime. However, insurers must cap your maximum out-of-pocket costs for the year. 

How to choose a health insurance plan

When selecting a health plan, you need to assess your healthcare needs, review coverage options, crunch the numbers and choose the plan that makes the most sense for your finances and your health. 

Ask yourself these questions to determine your needs:

  • How often do you see the doctor?
  • What types of healthcare will you need in the next year?
  • What prescription drugs do you take?
  • What hospitals and doctors do you want to see?

From there, you’ll want to find a plan that offers the coverage you need at a price that fits into your budget. Compare at least carriers and their options before choosing a policy.

If nothing suits your needs, you may also consider other types of health insurance coverage:

  1. Group health insurance: Your employer selects the plans and health insurance companies, while also covering a bulk of the premium cost. You enroll at work, usually in the fall during your employer’s open enrollment period.
  2. Medicaid and the Children’s Health Insurance Program (CHIP): These federal-state plans have low-income requirements.
  3. Medicare: Mostly for people age 65 and over.
  4. Catastrophic health plans: These plans are only available to people under 30 and those who are facing severe financial problems. Catastrophic health plans have low premiums, but high out-of-pocket costs. They also offer all the benefits found in a standard ACA plan. 
  5. Short-term insurance: These low-cost, low-coverage plans are available to most people, though a handful of states forbid them. Short-term plans generally don’t offer enough coverage — plans don’t include mental health and maternity care. 

How to prepare for open enrollment

You can buy an individual health plan during the annual open enrollment period, unless you have a special circumstance. For instance, losing your job, getting married, or having a baby makes you eligible for a special enrollment period. However, if you don’t have a qualified life event, open enrollment is the only time you can change your health insurance coverage.

How to get health insurance plans from your state marketplace

The federal government’s website has links to state health insurance marketplaces. These plans offer subsidies to reduce your costs if you meet income requirements. 

If your income qualifies you for discounts or lower out-of-pocket costs, you can fill out the application to see if you’re eligible for assistance. You’ll also be able to compare health plans from private insurance companies in your area.

Health plans sold in the marketplaces are categorized according to how much of the health care costs the insurer pays and how much the consumer pays. Generally, the higher the out-of-pocket costs — the more you pay in deductibles, coinsurance, and copayments — the lower the premium.

Types of marketplace health plans

Here are the health plan categories in the ACA marketplace, going from those with the least to the most expensive premiums:

Type of planPercent of health care costs the insurer paysWhat you pay

Bronze plans have the lowest premiums, but the most out-of-pocket costs. Platinum has the highest premiums, but lowest out-of-pocket costs. 

Remember these are general categories and the projected out-of-pocket costs are averages. Plans in the same metal category might achieve the cost split differently. Two Bronze plans, for instance, might have different deductibles and co-insurance levels. However, their overall out-of-pocket costs are about the same. 

Plans in the same metal level might also be structured differently. One Bronze plan might be a health maintenance organization, and another might be a preferred provider organization. Depending on the type of plan, you might have free access to any provider in your network, or you might need to get a referral from a primary care physician. 

Nearly half of individual health plans are health maintenance organization (HMO) plans. Exclusive provider organization (EPO) plans make up one-third of individual plans. PPOs, which are the most common type of plan in the employer-sponsored market, only make up a small portion of individual plans, according to eHealth. 

You can buy marketplace plans over the phone, through paper applications or online. Some states also hold enrollment fairs.

How the special enrollment period works

During the special enrollment period, you can go to and enter your information. If your state has its own marketplace, will take you to that website. 

Once there, you will enter where you live and your household size and income. The website uses this information to provide your plan options and how much they cost, accounting for subsidies. ACA subsidies help lower the costs of ACA plans for people who qualify. 

The ACA provides tax credits to help pay for a marketplace plan for people who are up to 400% below the federal poverty level. California further expanded the eligibility to 600% of the federal poverty level.

Subsidies can save you hundreds of dollars a month. The Centers for Medicare and Medicaid Services (CMS) estimated a 27-year-old at 150% of the federal poverty level pays an average of $0 per month for the lowest-cost Silver plan.

People with incomes below 138% of the federal poverty level may be eligible for Medicaid. That’s $13,590 for an individual and $27,275 for a family of four.

Can I buy health insurance that isn’t Obamacare? 

Plenty of health plans are available directly from insurers, without going through a marketplace. Some insurers only sell policies outside the marketplace in some states.

Metal tiers still categorize plans sold outside the marketplace and must offer the same minimum benefits to qualify for sufficient coverage under the ACA. But you might find a plan with a wider network or a better price. Remember, though, you can’t qualify for tax credits, subsidies for premium discounts, or lower out-of-pocket costs when you buy outside the marketplace.

So, if your family income is below 400% of the federal poverty limit, you may want to stick with the ACA marketplace. 

How health plans are structured

Health plans are structured differently, and it is essential to know the difference so you get the one that is best suited for your needs:

  • Health Maintenance Organization (HMO): With an HMO, you choose a primary care physician who coordinates your care. You’re generally limited to a network of doctors and hospitals, but you typically pay a low copayment for each office visit. The plan generally doesn’t cover care outside of the network except in special circumstances.
  • Preferred Provider Organization (PPO): A PPO gives you more flexibility than an HMO. You can see specialists without a primary care physician referral. You pay less to see in-network doctors, but you do have the opportunity to get care out-of-network. However, it usually costs more. 
  • Exclusive Provider Organization (EPO): Like HMOs, EPOs require members to stay within the plan’s provider network. And like PPOs, EPOs also let you see specialists without getting a primary care provider referral.
  • Point Of Service (POS): A POS plan is a little of both. It operates like an HMO if you stay within the network, but gives you the option of using out-of-network doctors. Typically a POS plan requires you to get a referral to see a doctor outside of the network.

You can also pair a high-deductible health plan with a health savings account (HSA). This has a high deductible before the insurer pays for health care services, but you can use money from the HSA for out-of-pocket medical expenses. Contributions to the account are tax deductible and unused money rolls over to the next year. You get to keep the account even if you change health plans, and you can use the money for non-medical expenses in retirement.

You’ll want to determine what the health plans cover when deciding on a plan. For instance, how will the plan cover the prescription drugs you take? Ensure the healthcare providers you want to use are in the plan’s network. Otherwise, you will pay more out of pocket or may not have coverage to see them.

In addition to reviewing the premium, you’ll pay for the plan, estimate how much you’ll pay out of pocket for the healthcare you expect to use in the next year.

If you rarely need medical care, choosing a plan with a higher and lower premium probably makes more sense than paying a high premium for a plan with a low deductible. However, if you have a family and expect to need at least some healthcare services, a lower deductible could be the best choice. 

Frequently asked questions

How can I get individual health insurance?

How to find individual health insurance? The ACA Health Insurance Marketplace is where you go to choose the best insurance plan for your individual needs. The site lets you compare all of your options and find one that suits both your needs and finances.

The site makes getting a quick idea of your insurance options easy. Just enter some basic information and income, and it will provide you with all the types of plans available, including their prices.

For some people, the government insurance marketplace is their first choice for getting a health plan. But other times, you may find it better to shop directly with an insurer that offers plans outside of exchanges because they might have more individual and family options than what is offered on the exchange. That could take more work, but in return, you’ll get something tailored to your needs as opposed to just taking whatever’s available.

Can I buy health insurance on my own?

Yes, you can buy individual coverage from the open marketplace. Do your research beforehand to make sure you qualify for coverage and know the income limits and other requirements.

You might also find another source of health care coverage, such as a private insurer, but make sure to read all the terms to avoid surprises at renewal time.

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Nupur Gambhir
Managing Editor


Nupur Gambhir is a content editor and licensed life, health, and disability insurance expert. She has extensive experience bringing brands to life and has built award-nominated campaigns for travel and tech. Her insurance expertise has been featured in Bloomberg News, Forbes Advisor, CNET, Fortune, Slate, Real Simple, Lifehacker, The Financial Gym, and the end-of-life planning service.