insure logo

Why you can trust

quality icon

Quality Verified

At, we are committed to providing the timely, accurate and expert information consumers need to make smart insurance decisions. All our content is written and reviewed by industry professionals and insurance experts. Our team carefully vets our rate data to ensure we only provide reliable and up-to-date insurance pricing. We follow the highest editorial standards. Our content is based solely on objective research and data gathering. We maintain strict editorial independence to ensure unbiased coverage of the insurance industry.

When it comes to showing Dad how valuable he is, the simplest moments speak loudest.

“It’s the quiet times,” says Jim Lin, a San Francisco Bay Area public relations professional and father of two. “It’s when you’re riding in the car having a conversation, and they’re asking you questions. When a kid is interested in what you do and in your perspective that means a lot. I realize, oh, I matter to him, too.”

The true value of dads is priceless, but the value of things dads stereotypically do around the house — from squashing bugs to fixing leaky faucets — totals $24,103 a year, according to’s annual Father’s Day Index. The Index is based on a list of common household tasks and associated average wages from the Bureau of Labor Statistics.

Father's Day Index 2014

This year Dad’s value is up 3 percent from last year’s index of $23,344, and up 19 percent from 2012. (See all tasks and wages at the bottom.)

The figure doesn’t include any salary Dad might earn from a job outside the house, nor does it include parenting and household duties that full-time stay-at-home dads perform.

Estimating the financial value of the contributions a parent makes to a family is a key step in determining how much life insurance to buy. When choosing a life insurance amount, it’s wise to consider salary replacement, debt, a family emergency fund, future expenses like college and a parent’s value around the house.

The valuable moments

What dads want Percentage
Dinner at your town’s best restaurant31%
A weekend getaway with the whole family27%
Tickets to a show or sporting event26%
A weekend getaway with your wife25%
Power tools21%
Breakfast in bed19%
Gift card16%
Sports memorabilia15%
A weekend getaway with the guys13%
Car care equipment12%
Fitness equipment11%
A weekend getaway by yourself11%
Barbecue grill10%
Room remodel5%, based on an April 2014 survey of 999 dads. Respondents could choose more than one gift preference

This Father’s Day we wanted to know what makes dads feel valued. We asked three popular dad bloggers, and their answers pointed away from fancy gifts and exotic celebrations and toward everyday stuff.

For Lin, creator of The Busy Dad Blog, it’s often as simple as seeing the household operate as it should or watching his 12-year-old son and 4-year-old daughter play happily outside.

“It’s just knowing I’m providing for them, everything from their physical to emotional needs,” he says.

Fred Goodall of Houston, founder of Mocha Dad, a website focused on fatherhood, is passionate about parenting and encouraging men to become better dads and husbands.

“I grew up without my father and so I wanted to do things differently for my family,” he says.

Still, like any hands-on dad, he admits it’s not always easy. He is the father of two boys, 6 and 10, and a 13-year-old girl.

“Sometimes as a dad you get a little frustrated,” he says. “You may tell your kid something over and over again, and when you’re trying to get your point across you wonder, ‘Are they even listening to me?'”

But then his kids will show in words or actions that they’ve taken his lessons and examples to heart.

“Those are the moments you really feel valued.”

Goodall also treasures the times when his children trust him enough to share their joys and challenges, whether it’s confiding in him about a friendship problem or sharing a favorite song.

“You have to appreciate those moments when you get them,” he says.

Blogger Trey Burley of Atlanta, founder of parenting website Daddy Mojo, is a stay-at-home father of two young sons.

“What makes me feel valued is when they do the right thing when no one’s looking. It shows the things you drive home with them stick,” he says. “They’re learning while they’re watching you.”

Burley takes care of the kids on weekdays while his wife works, and they switch roles in the evenings and on the weekends when he catches up on consulting work. Acknowledgment from his wife that taking care of the kids isn’t easy goes a long way. “It’s reassuring that it really is stressing — that I’m not doing a bad job during the week.”

Showing appreciation

So how do you show Dad you value him this Father’s Day?

Forget about converting the basement into a man cave. A room remodel came in at the bottom among choices for Father’s Day gifts, according to an survey of dads. Books and cigars were also among the least popular gift ideas.

Instead, consider taking Dad out to eat. Dinner at a favorite restaurant was the top choice, according to the survey, followed by a weekend getaway with the whole family, electronics and tickets to a show or sporting event.

Most dads say they want to spend the day with their kids. Fifty-seven percent prefer celebrating with the whole family and 20 percent say just with the kids. Only 12 percent say their favorite way to spend Father’s Day is by themselves and 10 percent say with their wife but without the kids.

The dad bloggers we interviewed say they don’t care about purchased gifts on Father’s Day, but they treasure handmade cards and crafts from their children.
Burley says his favorite way to spend Father’s Day is to go out to breakfast with the family at a nice bagel place and stop by the farmer’s market for fresh fruit.

Lin likes to eat and relax with his family and take the day off from worrying.

Goodall still carries in his wallet a laminated card his 6-year-old son made a few years ago in preschool. As for celebrating on Father’s Day, each year he and his wife and kids get their photo taken wearing matching T-shirts. He also makes up a questionnaire and asks his kids to fill it out. He saves their hand-written answers from year to year.

The Father’s Day Index 2014

Dad’s job BLS occupation Hours per week Weeks per year Mean hourly wage Annual value
Family financesAccountants and auditors0.552$31.70$824
PlumberPipelayers, plumbers, pipefitters, and steamfitters23$30.40$182
Helping with homeworkOther teachers and instructors1040$26.38$10,550
Coaching a teamAthletes, coaches, umpires, and related workers410$23.35$934
HandymanMaintenance and repair workers, general86$20.18$968
Car maintenanceAutomotive service technicians and mechanics210$17.85$357
Assembly of toys, bookshelves, etc.Miscellaneous assemblers and fabricators310$15.25$458
Pest removal (spiders, gross bugs)Pest control workers14$15.15$61
Scout leaderRecreation and fitness workers510$14.03$701
DrivingTaxi drivers and chauffeurs952$13.50$6,318
Moving furnitureLaborers and freight, stock, and material movers, hand23$13.10$79
Mowing the lawn, landscaping, snow removalGrounds Maintenance Workers252$10.28$1,069
Dad’s 2014 value: $24,103

Wage source: Bureau of Labor Statistics

Please enter valid zip
Compare Quotes
author image
Penny Gusner


Penny is an expert on insurance procedures, rates, policies and claims. She has extensive knowledge of all major insurance lines -- auto, homeowners, life and health insurance. She has been answering consumers’ questions as an analyst for more than 15 years and has been featured in numerous major media outlets, including the Washington Post and Kiplinger’s.