American Family Home Insurance Ratings

American Family
   Effective Date: May 07, 2015

American Family scored 5 stars for customer service in our survey of current insurance customers. Twenty-six percent say that American Family was recommended to them by a friend.  An impressive 90 percent say they plan to renew their American Family home insurance policy.


Customer Satisfaction Ratings

(168 reviews)

For Price
% Who Would
Recommend to
a Friend
% Who Plan
to Renew

A    May 07, 2015

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Reason for buying from American Family
Customers of American Family originally decided to purchase from the company for these reasons:
26%The insurer was recommended by a friend.
20%The insurer offered the best price.
18%Was the company their parents had.
10%The insurer's reputation.
10%Saw a commercial.
8%Other reason.
3%Had other insurance with this company.
Would you recommend this company?
  • already have
  • yes
  • not sure
  • probably not
  • no
  • 24%
  • 51%
  • 21%
  • 4%
  • 0%

Would you renew?
  • yes
  • no
  • 90%
  • 10%

About American Family

American Family home insurance snagged 5 stars in customer service this year in our best home insurance companies survey. The categories policyholders rated home insurance providers on included claims, customer service and pricing. For an overall satisfaction score, we also took into account the percentage of policyholders who would recommend the insurer and planned to renew. Twenty-six percent of the American Family policyholders surveyed said they originally picked this insurer because it was recommended to them from a friend.

American Family's history dates back to 1927, when Herman Witter opened the door of Farmer Mutual Insurance Company. Over the years, Farmers Mutual broadened its market and product line to better fit the changing needs of its customers.  In 1963, the company changed its name to American Family to reflect this expansion.  Today, American Family Insurance is serving customers nationwide in areas of auto, home, health, life and business.

American Family Insurance Company offers a variety of home insurance coverage options for homeowners, renters, condominium owners, and mobile/manufactured homeowners.  American Family also offers flood insurance for coastal homes as well as a variety of available discounts for eligible customers.

Contact American Family at:

American Family Insurance
6000 American Parkway
Madison, WI 53783-0001     
Telephone: (800) 692-6326

Sources: "About Us", American Family Web site, 2009; "American Family Insurance", Wikipedia, June 21, 2009; "Homeowners Insurance", American Family Web site, 2009