American Family Home Insurance Ratings

American Family
   Effective Date: June 10, 2016
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Customer Satisfaction Ratings

(168 reviews)

For Price
% Who Would
Recommend to
a Friend
% Who Plan
to Renew

A    June 10, 2016

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Reason for buying from American Family
Customers of American Family originally decided to purchase from the company for these reasons:
26%The insurer was recommended by a friend.
20%The insurer offered the best price.
18%Was the company their parents had.
10%The insurer's reputation.
10%Saw a commercial.
8%Other reason.
3%Had other insurance with this company.
Would you recommend this company?
  • already have
  • yes
  • not sure
  • probably not
  • no
  • 24%
  • 51%
  • 21%
  • 4%
  • 0%

Would you renew?
  • yes
  • no
  • 90%
  • 10%

About American Family

American Family home insurance snagged 5 stars in customer service this year in our best home insurance companies survey. The categories policyholders rated home insurance providers on included claims, customer service and pricing. For an overall satisfaction score, we also took into account the percentage of policyholders who would recommend the insurer and planned to renew. Twenty-six percent of the American Family policyholders surveyed said they originally picked this insurer because it was recommended to them from a friend.

Farming roots

Herman Witter, an insurance salesman, started Farmer Mutual Insurance Company in Madison, Wisconsin. His is a familiar tale, if you've been boning up on your insurance company history. Witter focused on selling car insurance to farmers because they were seen as a good risk compared to city drivers.

As the years went on, Witter's company evolved, and like many regional insurance companies around the country. In 1963, the company changed its name to American Family to reflect the expansion. 

Today, American Family Insurance is a Fortune 500 company serving customers nationwide in areas of auto, home, health, life and business in 19 states across the country (Arizona, Colorado, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, Nevada, North Dakota, Ohio, Oregon, South Dakota, Utah, Washington and Wisconsin).

Homeowners policies offered

  • Home
  • Condo
  • Manufactured home
  • Renters
  • Flood


American Family homeowner programs

  • Smart home -- Does your house have things like the Ring Video Doorbell or a smart smoke/fire alarm system? You'll likely get a discount.
  • New home -- Talk to your agent; you may be able to get a discount if your home is new.
  • Family member discount -- Are you parents an American Family customer? If they are, and you're between 18 and 30, you may end up saving money.
  • Renovations discount -- If you've completely replaced the plumbing, electrical and heating systems in your home, you can get a discount.


Additional policies include

  • Auto
  • Life
  • Business
  • Manufactured home
  • Boat
  • Farm and Ranch
  • Umbrella
  • Travel
  • ATV and RV
  • Health


Consider American Family Insurance if you have a family

Yes, many insurers are very pro-family, but American Family Insurance seems to take its name very seriously. As noted earlier, if you're a young homeowner, and your parents are American Family Insurance customers, you'll get a discount. That said, American Family provides numerous discounts, for virtually every type of family. Is your kid in college, 100 or miles away, and the car is parked in your garage? You get a discount. Are your kids doing volunteer work? If they do 40 hours a year, you can get a discount. If they're getting good grades, you can get a discount. You get the idea.


Contact Information

Corporate Headquarters

American Family Insurance
6000 American Parkway
Madison, WI 53783-0001     
Telephone: (800) 692-6326