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Nationwide Home Insurance Reviews And Ratings

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Nationwide Ratings
Overall Rating
Claims Processing
Customer Service
Value for Price
Website & Apps
Customers who recommend 73%
Who Plan to Renew 85%
AM Best Financial Strength Ratings A+

About Nationwide Home Insurance

Nationwide was formed and sold its first policy in 1926. The company was originally known as Farm Bureau Mutual Automobile Insurance Company. 

In 1928, Farm Bureau Mutual expanded into other states, which included West Virginia, Maryland, Delaware, Vermont and North Carolina.

In 1933, Farm Bureau Mutual expand beyond automobile insurance with the establishment of the Farm Bureau Mutual Fire Insurance Company and in 1935 they acquired Life Insurance Company of America. In 1943, Farm Bureau Mutual expanded again, going into 12 additional states and Washington, D.C.

Farm Bureau Mutual changed its name to Nationwide in 1955 with the goal of eventually selling products from coast to coast. In 1968, Nationwide set up the first 24-hour claims reporting service. 

The now-familiar, “Nationwide is on your side” jingle was first used in 1969. Jumping ahead to 2009, Nationwide became the first major insurer to launch an app for iPhone users, which allowed them to start the claim process, receive quotes and find a local agent.

Types of Coverages Offered by Nationwide Home Insurance

  • Dwelling
  • Liability
  • Personal property
  • Medical payments to others
  • Additional living expenses
  • Private client

Discounts Offered by Nationwide Home Insurance

  • Multi-policy
  • Protective device
  • Claims-free
  • Home renovation credit
  • Roof rating
  • Home purchase
  • Prior insurance
  • Gated community

Additional Coverages Offered by Nationwide Home Insurance

  • Auto
  • Motorcycle
  • Snowmobile
  • Classic car
  • ATV
  • RV
  • Boat
  • Personal watercraft
  • Scooter
  • Golf cart
  • Life
  • Pet
  • Dental
  • Umbrella
  • Identity theft
  • Accident medical
  • Specialty liability
  • Travel
  • Wedding
  • Business insurance
  • Employee Benefits

Nationwide: Best Home Insurance Company for Auto Insurance Bundles

Nationwide earned a four-star InsureSore in our annual review of the Best Home Insurance Companies but they also secured the title of Best Home Insurance Company for Auto Insurance Bundles. This title was earned because Nationwide’s average bundle rate saved customers 25%. This savings was more than other carriers reviewed in our rate analysis.

Customers report that Nationwide is professional, responsive and works to know their customers. Customers also report an easy and seamless claims process.

Eighty-five percent of customers surveyed said they planned to renew their policies with Nationwide and 73% said they’d recommend Nationwide to a friend.

How likely customers would recommend this company?

38% I would definitely recommend this company
35% I would probably recommend this company
24% Neutral
3% I would probably not recommend this company
0% I would not recommend this company

Reasons for Buying

Customers of Nationwide originally decided to purchase from the company for these reasons:
  • 24% I had other insurance with this company
  • 22% Offered best price
  • 20% Reputation
  • 15% Recommended by friend or family member
  • 7% Saw online ad
  • 5% Saw TV commercial
  • 3% Financial strength rating
  • 2% The company website and mobile apps are easy to use and helpful
  • 2% Was the company my parents had

Would you renew?

  • 85% Yes
  • 15% No

Ratings on Website & Apps

  • Completely satisfied / Outstanding website & apps that give me what I need and more 37%
  • Fairly satisfied / Fulfills my needs OK 31%
  • Average website and apps 18%
  • Very unsatisfied / digital offering is severely lacking 8%
  • Unsatisfied / website and/or apps are not fulfilling my needs 4%

How do you prefer to deal with insurer and policy?

  • In person 25%
  • Phone 34%
  • Email 13%
  • Interactive website 19%
  • Mobile App 9%

Customer Complaint Ratio


The complaint data is gathered from the NAIC Complaint Index, which collects complaint information from state insurance regulators and then compares a company’s performance to other companies in the same insurance market. The national average is always calculated to be 1.00; those above 1.00 are worse than the national average and those below are better (have less complaints) than the national average. Read more at the NAIC website.

Note: Many companies have a variety of subsidiaries listed with the NAIC, the one rated here may be different than the one that writes your policy. Check with your company/agent for specific information.

Nationwide’s customer complaint ratio for Homeowners insurance is 0.33

In which states is Nationwide available?

Customer Reviews

Our survey asked policyholders to share experiences or give feedback that they would like to share with others looking to potentially buy from their current insurance company. Here's what they had to say:

Customer Reviews

167 Reviews. 4 Stars out of 5
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