Farmers Home Insurance Reviews and Ratings

Farmers earned a three and a half star InsureScore in our annual review of the Best Home Insurance Companies. They also secured the title of Best Home Insurance Company for Discounts due to the number and variety of discounts offered that stood apart from others reviewed. Some we noted were the discounts for green-certified homes and connected homes but they offer at least 15 other ways to save, too.

Customers report that Farmers offers excellent customer service and policies that truly fit your needs. This feedback is on par with their Farmers’ Smart Home Plan policies which were specifically designed to meet the unique needs of homeowners in different stages of life.

Ninety-one percent of customers surveyed said they planned to renew their policies with Farmers, which further reinforces their four-star InsureScore in customer service.

Customer Complaint Ratio

The complaint data is gathered from the NAIC Complaint Index, which collects complaint information from state insurance regulators and then compares a company’s performance to other companies in the same insurance market. The national average is always calculated to be 1.00; those above 1.00 are worse than the national average and those below are better (have less complaints) than the national average. Read more at the NAIC website.

Note: Many companies have a variety of subsidiaries listed with the NAIC, the one rated here may be different than the one that writes your policy. Check with your company/agent for specific information.

( Farmers’s customer complaint ratio for Homeowners insurance is 0.26 )

0.26

0 1 3 10+

Lower number is better

0 to 1.00

1.01 to 3.00

3.01 and above

About Farmers home insurance

John C. Tyler and Thomas E. Leavey, the founders of Farmers Insurance knew from personal experience that farmers and ranchers experienced fewer risks with their vehicles and were entitled to preferred insurance rates.

In 1928, Farmers was launched with Tyler and Leavey putting up their own money and going farm to farm to gain their first policies. They operated out of a one-room office in downtown Los Angeles.

In the 1930s, during the Great Depression, Farmers was one of the few insurance companies able to pay customers' claims in cash instead of I O Us.

During the 1950s Farmers continued to grow and expand and acquired the New World Life Company of Seattle. In the 1960s Farmers became the first major insurance organization to offer a monthly payment plan that wasn't a finance plan and that didn't charge customers any interest.

The British American Tobacco Company acquired 100 percent of Farmers Group, Inc. in 1988 and in 1998, Farmers Group, Inc. was acquired by Zurich Financial Services.

In 2021, The Farmers Exchanges and Farmers Group, Inc. completed it's joint acquisition of MetLife's home and auto business.