Ratings

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Overall Rating info icon info icon
Claims Processing
Customer Service
Value for Price
Website and Apps
% Who Would Recommend to a Friend
69%
% Who Plan to Renew
91%
AM Best Financial Strength Ratings info-icon info-icon November 08, 2020
A
HOW WE WEIGH OUR SCORE
WHAT IS THIS RATING?

A.M. Best's Financial Strength Rating is an independent opinion of an insurer's financial strength and ability to meet its ongoing insurance policy and contract obligations.

A.M. Best's rating is NOT used to calculate the overall score but it is important information to consider when choosing an insurance company.

Reasons for Buying

Customers of Farmers originally decided to purchase from the company for these reasons:
27%
Recommended by friend or family member
23%
Offered best price
14%
I had other insurance with this company
14%
Reputation
11%
Saw TV commercial
6%
Was the company my parents had
3%
Saw online ad
2%
Financial strength rating
0%
The company website and mobile apps are easy to use and helpful
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Customer Complaint Ratio

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Homeowners
0.26
0 1 3 10+
Lower number is better
0 to 1.00
1.01 to 3.00
3.01 and above

Farmers: Best home insurance company for discounts

Farmers earned a three and a half star InsureSore in our annual review of the Best Home Insurance Companies. They also secured the title of Best Home Insurance Company for Discounts due to the number and variety of discounts offered that stood apart from others reviewed. Some we noted were the discounts for green-certified homes and connected homes but they offer at least 15 other ways to save, too.

Customers report that Farmers offers excellent customer service and policies that truly fit your needs. This feedback is on par with their Farmers’ Smart Home Plan policies which were specifically designed to meet the unique needs of homeowners in different stages of life.

Ninety-one percent of customers surveyed said they planned to renew their policies with Farmers, which further reinforces their four-star InsureScore in customer service.

How likely to recommend?

37%
I would probably recommend this company
32%
I would definitely recommend this company
22%
Neutral
8%
I would probably not recommend this company
1%
I would not recommend this company

Would you renew?

91% Yes
9% No

Ratings on Website & Apps

Fairly satisfied / Fulfills my needs OK
36%
Completely satisfied / Outstanding website & apps that give me what I need and more
30%
Average website and apps
18%
Unsatisfied / website and/or apps are not fulfilling my needs
8%
Very unsatisfied / digital offering is severely lacking
6%

How do you prefer to deal with insurer and policy?

Phone
43%
In person
29%
Interactive website
13%
Email
10%
Mobile App
5%

Types Of Coverages Offered

  • Homeowner
  • Condo
  • Mobile & Manufactured
  • Specialty Home
  • Earthquake
  • Flood
  • Renters

Discounts Offered

    • Multi-Line
    • Non-smoker discount
    • Business/Professional Group Discount
    • Home Renovation 
    • New Home
    • Home/Auto 
    • Home/Life 
    • Renters/Auto 
    • Protective Devices
    • ePolicy 
    • New Roof
    • U L Approved Roof

Additional coverages offered

  • Auto insurance
  • Life insurance
  • Business insurance
  • Recreation
  • Umbrella insurance
  • Motorcycle

In which states is Farmers home insurance available?

AL AK AZ AR CA CO CT DC DE FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WI WY

About Farmers home Insurance

John C. Tyler and Thomas E. Leavey, the founders of Farmers Insurance knew from personal experience that farmers and ranchers experienced fewer risks with their vehicles and were entitled to preferred insurance rates.

In 1928, Farmers was launched with Tyler and Leavey putting up their own money and going farm to farm to gain their first policies. They operated out of a one-room office in downtown Los Angeles.

In the 1930s, during the Great Depression, Farmers was one of the few insurance companies able to pay customers' claims in cash instead of I O Us.

During the 1950s Farmers continued to grow and expand and acquired the New World Life Company of Seattle. In the 1960s Farmers became the first major insurance organization to offer a monthly payment plan that wasn't a finance plan and that didn't charge customers any interest.

The British American Tobacco Company acquired 100 percent of Farmers Group, Inc. in 1988 and in 1998, Farmers Group, Inc. was acquired by Zurich Financial Services.

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