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Farmers Home Insurance Ratings

Customer Satisfaction Ratings (based on 97 survey results)
Claims ProcessingCustomer ServiceValue for PriceWebsite and Apps% Who Would Recommend to a Friend% Who Plan to RenewA.M. Best
Effective as of:

A.M. Best's Financial Strength Rating is an independent opinion of an insurer's financial strength and ability to meet its ongoing insurance policy and contract obligations.

A.M. Best's rating is NOT used to calculate the overall score but it is important information to consider when choosing an insurance company.

out of 100
October 31, 2019
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Reasons for Buying from Farmers

Customers of Farmers originally decided to purchase from the company for these reasons:
Recommended by friend or family member33%
Offered best price22%
I had other insurance with this company14%
Was the company my parents had10%
Saw online ad5%
Saw TV commercial3%
The company website and mobile apps are easy to use and helpful2%
Financial Strength rating0%

How likely are you to recommend this company to a friend, coworker or family member

I would definitely recommend this company. 38%
I probably would recommend this company. 37%
Neutral 18%
I probably would not recommend this company. 5%
I would not recommend this company. 2%

Would you renew?

Yes 90%
No 10%

Website and Apps

How easy to use and how helpful they are
37%Satisfied - Fulfills my needs okay
24%Completely satisfied - Gives me what I want and more
19%Neutral - No good or bad feelings on this
17%Never visited or used website or mobile app
3%Not Satisfied - Is not a good website or app
0%Very unsatisfied - Their digital offerings are not good at all or nonexistent

How You Prefer to Deal with Insurers

35%In person
1%Mobile App
17%Interactive website
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About Farmers

Homeowners policies offered

  • Homeowner
  • Condo
  • Mobile Manufactured
  • Specialty Home
  • Earthquake
  • Flood

Additional policies include

  • Auto
  • Motorcycle
  • Life
  • Renters
  • Business
  • Pet insurance

Best Home Insurance Companies 2020: How Farmers Home Insurance Stacks Up

With a decent score of 81.09, Farmers ranked 15th overall in the Best Home Insurance Companies survey for 2020.Farmers highest ranking was for the all-important customer service rating factor where it placed 9th with a score of 84.90. In other individual rating factors Farmers place 15th for ease of use of website and apps and 14th place for claim service and value of price. Ninety percent of the policyholders surveyed said they plan to renew Farmers while 75% said they would recommend the company to others.

Gauging an insurance company

Before buying with a company it is wise to check on a company's financial strength and complaint record. The A.M. Best rating listed above gives you an idea of Farmers's financial strength to pay claims. A complaint ratio can be found on the National Association of Insurance Commissioners (NAIC) site. The median complaint ratio from the NAIC is always 1.00. This means half of the insurers have a complaint ratio of under 1.00 and half have a ratio above. Basically, numbers lower than 1.00 are better with fewer complaints than the median and a number higher than 1.00 has more complaints than the median. For home insurance, Farners (NAIC# 21652) had a complaint ratio of 0.51 for 2018. 2019 complaint numbers will be available in 2020.

Company Background

Farmers homeowner programs

  • Eco-rebuild. If something happens to your home, if the loss is covered, you can get $25,000 for extra costs to rebuild, repair or replace with green contents and materials.

A good driving record mattered even in 1928

It probably won't surprise you to know that Farmers Insurance Group began as a company for farmers. The founders, John C. Tyler and Thomas E. Leavey, had grown up in the countryside and felt that farmers and ranchers deserved lower insurance premiums, because the data back then showed that they had better driving records than city folk. In April 1928, Farmers Insurance opened for business.

Car enthusiasts might enjoy learning that Farmers’ first insured car was a 1928 Cadillac Phaeton.

Of course, as more and more people moved away from the farms and into the cities, Farmers' business model smartly adapted with the times, opening up its company to everyone. The name, however, stuck.

Consider Farmers if you have a diverse bunch of interests to cover

Plenty of insurers cover a wide range of activities, but Farmers seems to be understandably proud (and amused) by its varied coverage, with a recent TV campaign highlighting some of its bizarre claims, such as covering an engagement ring that was stolen by a rodent. Farmers does have a wide range of coverage beyond the standard home, car and life insurance. For instance, if you have a mobile home, Farmers will cover that. If you like to jet ski, Farmers will cover that, too. Own a business? You can get a wide range of business coverage – on everything from an employee being injured by a thief, to coverage in case your employee is the one robbing you blind.

Contact information

Corporate headquarters
Farmers Insurance Company
4680 Wilshire Blvd.
Los Angeles, CA 90010

Customer service (888) 327-6335

Claims service (800) 435-7764

Types of special coverage

Identity theft. Services to help you protect your identity.

Coverage for vacation or vacant homes

Mobile and manufactured homes


Multi-policy. Discount for more than one type of policy with the same insurance provider.

Home improvement. Discount when you make renovations.

Non-smoker. Discount if no one smokes in your house.


Connected home

New home, less than nine-years-old


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