Online Life Insurance Companies

Sproutt life insurance review

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Best for: People who want to shop around

Our take: Sproutt is an online life insurance broker that offers policies from many top insurance companies, such as Banner, SBLI, and TruStage. 

Less than a decade old, Sproutt has grown in popularity as an online life insurance broker that infuses artificial intelligence into its system, allowing the brokerage platform to anticipate an applicants needs and find the best policy for their profile. The Sproutt platform quickly makes coverage recommendations from a long list of insurance partners, although their tech-heavy approach might be less exciting to customers used to working with more established companies.


  • No medical exam required for coverage if you don’t have major health issues
  • Easy online application
  • Good mix of artificial intelligence and live agents for customer support
  • Wide variety of life insurance products


  • Founded in 2018, company has short track record compared to some competitors

Sproutt third-party ratings

Financial Strength
Customer Experience

Trustworthiness: The Better Business Bureau evaluates businesses on their behavior, trustworthiness, and performance. A business with a high ranking from the BBB can be trusted to meet its commitments. Sproutt is not accredited with the BBB, which means it has not made a commitment to respond to complaints made to the BBB about its service. Still, the BBB gives Sproutt an A+.

Financial strength: A.M. Best evaluates a company’s financial health and its ability to meet its financial obligations. A.M. Sproutt is not rated by A.M. Best, though many of the companies it offers on its platform are. 

Customer experience: Trustpilot is an online platform for individuals to provide reviews of companies and their customer experience. Sproutt has a 4.8 rating, an “excellent” rating according to Trustpilot. 

How Sproutt stacks up against selected competitors

Third-party ratingsSprouttBestowLadderFabric
Financial StrengthNRA+AA+
Customer Experience4.

*NR = not rated

How much does Sproutt life insurance cost?

While Sproutt is an insurance broker that offers coverage from many companies, their quoting tool only supplied rates from SBLI. 

How much Sproutt costs for healthy non-smokers:

The following table shows Sproutt’s monthly rates by age and gender for healthy non-smokers purchasing 20-year term policies.

AgeGender$500,000 in coverage$1 million in coverage
55Female$67 (10-year term)N/A
55Male$93 (10-year term)N/A

How much Sproutt costs for smokers:

The following table shows Sproutt’s monthly rates by age and gender for smokers purchasing 20-year term policies.

AgeGender$500,000 in coverage$1 million in coverage
55Female$388 (10-year term)N/A
55Male$617 (10-year term)N/A

How Sproutt’s premiums stack up against selected competitors

The following table shows how Sproutt’s monthly rates for a healthy 35-year-old compare to selected competitors for $500,000 in coverage.


More details about Sproutt life insurance

Policies offered:

  • Life products offered: Term, universal and whole life insurance. 

Other coverage:

  • Simplified issue life insurance, final expense life insurance, guaranteed issue life insurance and graded death benefit life insurance. 

Insurance partners: 

  • Sproutt is partnered with many major national life insurance companies, such as Banner, SBLI, and TruStage.

Other details:

  • Ages and coverage limits: Sproutt’s instant decision policies go up to $1 million in coverage and have an age limit of 60. 
  • Waiting period: There is no waiting period.
  • Medical requirements: Depending on your health, Sproutt does not require medical exams.

More details on Sproutt term coverage: Sproutt recommends term insurance as an excellent option at a lower cost that will financially protect your dependents if you die unexpectedly. Sproutt lists its partners’ policies with terms ranging from 10 to 30 years. 

Company background: Sproutt launched in 2018 to simplify and shorten the life insurance buying experience. With its detailed online health questionnaire, the company finds quotes based on your “Quality of Life Index” score. This system provides accurate policy pricing information for you very fast. It’s important to remember that Sproutt is an insurance broker — it doesn’t service any actual policies.   

Interesting tidbit: While Sproutt’s business operations are based in New York, the company has a research and development center in Tel Aviv, Israel.  

About Sproutt

  • Company address: 100 Pearl Street, 14th Floor, Hartford, CT 06103
  • Company website:
  • Company email:
  • Company phone: (888) 786-3917
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