Chris Kissell is a Denver-based writer and editor with work featured on U.S. News & World Report, MSN Money, Fox Business, Forbes, Yahoo Finance, Money Talks News and more.
Nupur Gambhir is a content editor and licensed life, health, and disability insurance expert. She has extensive experience bringing brands to life and has built award-nominated campaigns for travel and tech. Her insurance expertise has been featured in Bloomberg News, Forbes Advisor, CNET, Fortune, Slate, Real Simple, Lifehacker, The Financial Gym, and the end-of-life planning service.
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Quality Verified
Our take: Sproutt is an online life insurance broker that offers policies from many top insurance companies, such as Banner, SBLI, and TruStage.
Less than a decade old, Sproutt has grown in popularity as an online life insurance broker that infuses artificial intelligence into its system, allowing the brokerage platform to anticipate an applicants needs and find the best policy for their profile. The Sproutt platform quickly makes coverage recommendations from a long list of insurance partners, although their tech-heavy approach might be less exciting to customers used to working with more established companies.
Pros:
Cons:
Trustworthiness: The Better Business Bureau evaluates businesses on their behavior, trustworthiness, and performance. A business with a high ranking from the BBB can be trusted to meet its commitments. Sproutt is not accredited with the BBB, which means it has not made a commitment to respond to complaints made to the BBB about its service. Still, the BBB gives Sproutt an A+.
Financial strength: A.M. Best evaluates a company’s financial health and its ability to meet its financial obligations. A.M. Sproutt is not rated by A.M. Best, though many of the companies it offers on its platform are.
Customer experience: Trustpilot is an online platform for individuals to provide reviews of companies and their customer experience. Sproutt has a 4.8 rating, an “excellent” rating according to Trustpilot.
*NR = not rated
While Sproutt is an insurance broker that offers coverage from many companies, their quoting tool only supplied rates from SBLI.
How much Sproutt costs for healthy non-smokers:
The following table shows Sproutt’s monthly rates by age and gender for healthy non-smokers purchasing 20-year term policies.
How much Sproutt costs for smokers:
The following table shows Sproutt’s monthly rates by age and gender for smokers purchasing 20-year term policies.
The following table shows how Sproutt’s monthly rates for a healthy 35-year-old compare to selected competitors for $500,000 in coverage.
More details on Sproutt term coverage: Sproutt recommends term insurance as an excellent option at a lower cost that will financially protect your dependents if you die unexpectedly. Sproutt lists its partners’ policies with terms ranging from 10 to 30 years.
Company background: Sproutt launched in 2018 to simplify and shorten the life insurance buying experience. With its detailed online health questionnaire, the company finds quotes based on your “Quality of Life Index” score. This system provides accurate policy pricing information for you very fast. It’s important to remember that Sproutt is an insurance broker — it doesn’t service any actual policies.
Interesting tidbit: While Sproutt’s business operations are based in New York, the company has a research and development center in Tel Aviv, Israel.