Highmark BCBS health insurance ratings and review 2026

Highmark is the No. 5 health insurance company for 2026 with a score of 4.13 out of 5. It’s a BCBS company with a high score for customer satisfaction and for provider access in our survey.

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Our take

Highmark (BCBS in Pennsylvania, Delaware, West Virginia) ranked No. 5  in our analysis of the Best Health Insurance Companies of 2026, earning an overall score of 4.13 stars out of 5. It’s a good choice for customers who want a reliable carrier with an excellent provider network and a generally positive member experience, especially if they’re comfortable with midrange pricing.

  • Highmark’s 80% customer service score tied for second-best among all insurers we analyzed, indicating that most policyholders are satisfied.
  • Provider access is another standout feature. It finished first for provider network strength, tying the top score in our study, which makes it an appealing option for people who want broad in-network choice and easier access to specialized care. 
  • Affordability, however, is a mixed bag. Highmark’s price/affordability rating lands in the middle of the pack, and its survey score for deductibles sits in the lower half of carriers. In other words, it’s not the cheapest option for coverage.

Below is our review of Highmark. It’s based on third-party metrics and an in-depth survey of insurance customers. Find the full methodology here.

5
Highmark
4.13 Insure.com Score
Price/Affordability
Customer Survey
NCQA
AM Best Rating
A
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Pros and cons
Pros:
  • Strong customer service: Highmark earned an 80% satisfaction score, tying for second place among insurers in our survey.
  • Excellent provider network: A leading score for provider availability makes it one of the best options for broad in-network access.
  • High member loyalty: Policyholders report strong willingness to recommend and renew, reflecting long-term confidence in the carrier.
Cons:
  • Affordability is only average: Highmark’s price/affordability rating (3.76 stars) places it in the middle of our ranking, not among the best values.
  • Low deductibles lag behind leaders: Its 65% score for low deductibles sits in the lower half of insurers, meaning upfront costs may still feel high.
  • Policy offerings are midpack: The insurer’s 78% policy-offerings score suggests fewer or less flexible options than top competitors.

Who should buy Highmark health insurance?

Highmark is a good choice for you if:

  • You need a robust network of providers, especially for specialized care
  • You want a carrier with a good reputation for customer service

It might not be the best choice if:

  • Price is the most important factor in a health insurance policy
  • You want the widest range of policy options available

How much Highmark health insurance costs

Consumers often cite affordability as a key factor when selecting a health insurance plan. Among the companies we examined, Highmark earned a score of 3.76 stars out of 5, placing it in the middle of our ranking. By contrast, Humana scored the best (4.07 stars out of 5), while Elevance Health and BCBS of Michigan scored the lowest (3.52 out of 5).

CompanyPrice/affordability stars
Humana4.07
EmblemHealth4.06
Highmark 3.76
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Below is a look at Highmark’s rates. These are 2026 healthcare exchange rates for a single, 40-year-old man in excellent health with an annual income of $70,000 in Pennsylvania.

CompanyRate/MonthPlan
Highmark$814.56My Priority Blue Flex PPO ‘Metal’ X
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How Highmark scores for customer satisfaction, digital experience and policy offerings 

In addition to cost, consumers say good customer service is also a key factor when shopping for health insurance. Among carriers we analyzed, Highmark earned a score of 80%, tied with Horizon BCBS of New Jersey, BCBS of Michigan, BCBS of Florida and Cigna for second place. Only Humana (83%) scored higher in this category.

A robust website and app are also important for many policyholders. In this category, Highmark finished in fifth place with a score of 83%. Molina Healthcare (94%) finished first, while BCBS of Florida (66%) scored lowest.

When it comes to policy offerings, Highmark also earned a middling score of 78%, tied with BCBS of Florida. 

CompanyCustomer serviceDigital experiencePolicy offerings
Highmark 80%83%78%
Humana83%82%83%
Aetna71%80%73%
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How Highmark scores on customer recommendations, trust and renewals

When asked if they would recommend Highmark to others, 93% of those surveyed said they would. That puts Highmark in fourth place in this category behind Humana (94%), HCSC (95%), and Horizon BCBS of New Jersey (100%). 

Highmark also placed fourth for trustworthiness, tied with Cigna at 87%. Elevance Health (88%), BCBS of Michigan (88%), Horizon BCBS of New Jersey(90%), BCBS of Florida (93%) and Humana (96%) all scored higher.

Ninety-six percent of policyholders said they planned to renew their coverage with Highmark, tied for third place with Blue Shield of California. Only Humana and HCSC (97%) and BCBS of Florida (98%) did better.

CompanyCustomer recommendationsTrustworthinessRenewals
Highmark 93%87%96%
Humana94%96%97%
Aetna83%83%92%
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How Highmark scores on low deductibles, its provider network and ease of payment.

Although a low deductible can make healthcare more affordable, none of the insurers in our ranking scored particularly highly in this category. Highmark’s score (65%) places it in the lower half of carriers included in our survey. Humana (75%) was the top-rated carrier in this category.

A robust provider network is also crucial, particularly for individuals who require specialized care. In this category, Highmark’s score of 89% was strong enough to put it in first place, tied with BCBS of Florida.

Customers say they also appreciate a smooth payment service. In this category, Highmark scored 87%, tying with Cigna for second place behind top-rated Humana (88%).

CompanyLow deductiblesProvider networkEase of making payments (billing process)
Highmark65%89%87%
Humana75%83%88%
Aetna64%78%83%
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Types of health insurance offered by Highmark 

Highmark provides a variety of health insurance plans. Plan details and availability vary by state, but include the following:

  • Insurance for individuals and families
  • Health insurance through employers
  • Medicare and Medicaid plans
  • Prescription drug plans

Other Highmark services 

Highmark also offers the following coverages; availability varies by state and plan:

  • Dental 
  • Vision
  • Mental health
  • Telehealth services
  • Wellness programs

States where Highmark offers coverage

Graph
Table

States where Highmark offers coverage
Delaware
New York
Pennsylvania
West Virginia
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AL AK AZ AR CA CO CT DC DE FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WI WY

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How to reach Highmark 

Highmark

Policyholders can reach Highmark by logging into their online account. Representatives can also be reached via Facebook, Instagram, and X  or by calling 1-800-241-5704 between 8 a.m. and 5 p.m., Monday through Friday, EST

Non-subscribers can also reach Highmark by phone at 1-412-544-7000 or by submitting a form on the insurer’s Contact Us page.


Resources and Methodology

Methodology

In 2025, Insure.com surveyed more than 2,000 insurance consumers through independent research firm Dynata. Customers named their life insurer and rated it on customer satisfaction, ease of service, policy offerings, billing, and their experience across different applicant types (seniors, middle-aged adults, young adults, people with pre-existing conditions, people who are overweight, and people who prefer no-exam coverage). We also asked whether they planned to keep their policy, would recommend their insurer, and trusted their insurer.

For insurers with enough survey responses, we added:

  • AM Best financial strength ratings, which measure a company’s ability to meet long-term obligations
  • NAIC complaint index scores, calculated using weighted complaint data based on each company’s annual written premium
  • Life insurance rate data from Compulife to assess overall pricing competitiveness, though this wasn’t included in the final score

With guidance from Prof. David Marlett, Ph.D., Managing Director of the Brantley Risk and Insurance Center at Appalachian State University, we applied the following weights to determine each company’s final score:

  • Customer survey: 60%
    • 10% customer satisfaction
    • 10% ease of service
    • 10% policy offerings
    • 10% likelihood to recommend
    • 10% likelihood to renew
    • 10% trust
  • AM Best: 25%
  • NAIC complaints: 15%

Each insurer received a rating between 0.5 and 5 stars, with 5 stars representing the highest performance.

author image
Scott Nyerges
Managing Editor

 
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Scott Nyerges is an insurance expert and managing editor, insurance. Previously, he was a senior insurance editor and content strategist at U.S. News & World Report, and worked for Consumer Reports, MSN and Cheapism.com.

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