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Highmark Health Insurance Ratings

Customer Satisfaction Ratings (based on 100 survey results)
Claims ProcessingCustomer ServiceValue for PriceWebsite and Apps% Who Would Recommend to a Friend% Who Plan to RenewA.M. Best
Effective as of:

A.M. Best's Financial Strength Rating is an independent opinion of an insurer's financial strength and ability to meet its ongoing insurance policy and contract obligations.

A.M. Best's rating is NOT used to calculate the overall score but it is important information to consider when choosing an insurance company.

out of 100
October 31, 2019
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Reasons for Buying from Highmark

Customers of Highmark originally decided to purchase from the company for these reasons:
It's a health plan my employer offers65%
I have/had other insurance with this company7%
Offered best price6%
Saw online ad6%
Saw TV commercial5%
Recommended by friend or family member4%
Was the company my parents had4%
The company website and mobile apps are easy to use and helpful0%

How likely are you to recommend this company to a friend, coworker or family member?

I would definitely recommend this company. 39%
Neutral 29%
I probably would recommend this company. 26%
I probably would not recommend this company. 4%
I would not recommend this company. 2%

Would you renew?

Yes 94%
No 6%

Website and Apps

How easy to use and how helpful they are
37%Satisfied - Fulfills my needs okay
28%Completely satisfied - Gives me what I want and more
24%Neutral - No good or bad feelings on this
10%Never visited or used website or mobile app
1%Very unsatisfied - Their digital offerings are not good at all or nonexistent
0%Not Satisfied - Is not a good website or app

How You Prefer to Deal with Insurers

29%Interactive website
12%In person
2%Mobile App
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About Highmark BCBS

Best Health Insurance Companies 2020: How Highmark Stacks Up

Highmark came in 14th place this year’s annual consumer survey with an overall score of 80.93. Highmark did best in ease of use of website and apps with an 8th place ranking. For value for price it ranked 11th and then 13th for claims. Most all surveyed policyholders, 94%, said they plan to renew with Highmark, though just a bit above half, 65%, said they’d recommend it to others.

Gauging an insurance company

Before buying with a company it is wise to check on a company's financial strength and complaint record. The A.M. Best rating listed above gives you an idea of Highmark BCBS's financial strength to pay claims. A complaint ratio can be found on the National Association of Insurance Commissioners (NAIC) site. The median complaint ratio from the NAIC is always 1.00. This means half of the insurers have a complaint ratio of under 1.00 and half have a ratio above. Basically, numbers lower than 1.00 are better with fewer complaints than the median and a number higher than 1.00 has more complaints than the median. For health insurance, Highmark BCBS (NAIC# 54771) had a complaint ratio of 0.16 for individual health and 0.20 for group health for 2018. 2019 complaint numbers will be available in 2020.

Company Background

A regional non-profit insurer

Like many health insurers affiliated with Blue Cross Blue Shield, Highmark’s history began the era of the Great Depression as Blue Cross of Western Pennsylvania.

Highmark health insurance is a non-profit insurer based in Pittsburgh and serves over half a million members in Pennsylvania, Delaware and West Virginia. Highmark provides members with health, dental, and short-term health insurance.

Contact information

Corporate headquarters

Fifth Avenue Place
120 Fifth Avenue 
Pittsburgh, PA 15222-3099
(412) 544-7000

Member services: (877) 298-3918

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