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Horizon BCBS of New Jersey Health Insurance Ratings

Customer Satisfaction Ratings (based on 82 survey results)
Claims ProcessingCustomer ServiceValue for PriceWebsite and Apps% Who Would Recommend to a Friend% Who Plan to RenewA.M. Best
Effective as of:

A.M. Best's Financial Strength Rating is an independent opinion of an insurer's financial strength and ability to meet its ongoing insurance policy and contract obligations.

A.M. Best's rating is NOT used to calculate the overall score but it is important information to consider when choosing an insurance company.

out of 100
October 31, 2019
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Reasons for Buying from Horizon BCBS of New Jersey

Customers of Horizon BCBS of New Jersey originally decided to purchase from the company for these reasons:
It's a health plan my employer offers37%
Saw online ad15%
Recommended by friend or family member12%
Offered best price11%
Saw TV commercial9%
I have/had other insurance with this company5%
Was the company my parents had4%
The company website and mobile apps are easy to use and helpful1%

How likely are you to recommend this company to a friend, coworker or family member?

I would definitely recommend this company. 46%
I probably would recommend this company. 32%
Neutral 17%
I probably would not recommend this company. 4%
I would not recommend this company. 1%

Would you renew?

Yes 96%
No 4%

Website and Apps

How easy to use and how helpful they are
35%Satisfied - Fulfills my needs okay
33%Completely satisfied - Gives me what I want and more
20%Neutral - No good or bad feelings on this
9%Never visited or used website or mobile app
4%Not Satisfied - Is not a good website or app
0%Very unsatisfied - Their digital offerings are not good at all or nonexistent

How You Prefer to Deal with Insurers

35%Interactive website
10%In person
4%Mobile App
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About Horizon BCBS of NJ

BCBSNJ has grown over eight decades to offer several plans to best suit the needs of their customers.

  • BlueCard PPO
  • EPO (Exclusive Provider Organization)
  • Horizon Direct Access
  • Horizon HMO
  • Horizon MyWay (consumer-directed health plans)
  • Horizon POS (Point of Service)
  • OMNIA Health Plans
  • Traditional Indemnity (fee-for-service health plan)
  • Horizon Dental
  • Horizon Vision
  • Horizon Pharmacy

Best Health Insurance Companies 2020: How Horizon BCBS of New Jersey Compares

Horizon BCBS claimed 6th spot in the 2020 Best Health Insurance Companies survey. Horizon also received good marks and obtained 5th place for value of price. Other rankings were mid-pack, 6th place for ease of use for website and mobile apps and 9th place for customer service. However, nearly all respondents for Horizon BCBS said they would renew with Horizon, 96%, and a good amount, 78%, said they would recommend the company to friends and family.

Gauging an insurance company

Before buying with a company it is wise to check on a company's financial strength and complaint record. The A.M. Best rating listed above gives you an idea of Horizon BCBS of NJ's financial strength to pay claims. A complaint ratio can be found on the National Association of Insurance Commissioners (NAIC) site. The median complaint ratio from the NAIC is always 1.00. This means half of the insurers have a complaint ratio of under 1.00 and half have a ratio above. Basically, numbers lower than 1.00 are better with fewer complaints than the median and a number higher than 1.00 has more complaints than the median. For health insurance, Horizon BCBS of NJ (NAIC# 55069) had a complaint ratio of 1.28 for individual health and 1.55 for group health for 2018. 2019 complaint numbers will be available in 2020.

Company Background

Only the best for New Jerseyans

Don’t underestimate Horizon BCBS because it operates only in New Jersey, the company provides health care coverage for over 3.7 million people.       

The company was first formed in 1932 as the Associated Hospitals of Essex County, Inc., and ten years later, the Medical-Surgical Plan of New Jersey was combined. Since 1960, the company has been affiliated with Blue Cross Blue Shield, and in 1998, started conducting business as we know it today as Horizon Blue Cross Blue Shield.

The company has earned myriad awards for both its service to members as well as workplace accolades, such as 2016 Working Mother 100 Best Companies and Top 50 Best Places for Diverse Managers and Women to Work in 2016.  The website has numerous member resources, such as an education center, a wellness blog and a treatment cost estimator.

Contact information

Corporate headquarters

3 Penn Central Railroad

Newark, NJ 07105

Member services (800) 355-2583

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