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Northwestern Mutual Life Insurance Ratings
Ranked
No. 2 Overall
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Reasons for Buying from Northwestern Mutual
Customers of Northwestern Mutual originally decided to purchase from the company for these reasons:
| Offered best price | 20% |
| Recommended by friend or family member | 19% |
| Financial Strength rating | 12% |
| Reputation | 12% |
| Was the company my parents had | 12% |
| Saw online ad | 10% |
| Saw TV commercial | 7% |
| The company website and mobile apps are easy to use and helpful | 7% |
| I had other insurance with this company | 2% |
| Other | 0% |
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About Northwestern Mutual
Products offered:
- Term life
- Whole life
- CompLife
- Universal life
- Variable life
Additional products offered:
- Disability insurance
- Long-term care
- Annuities
- Investment accounts
- Education finding
Best Life Insurance Companies 2020: How Northwestern Mutual Life Insurance Stacks Up
Northwestern Mutual Life Insurance fared very well in the 2020 Best Life Insurance Company survey coming in 2nd overall with a score of 88.79. Northwestern Mutual Life ranked high in all the individual rating factors as well, coming in 2nd for price and ease of use of website and 3rd for customer service. A high percentage of those surveyed, 95%, said they would recommend using this company to friends and family, the highest amount of any life insurance company on the survey
Gauging an insurance company
Before buying with a company it is wise to check on a company's financial strength and complaint record. The A.M. Best rating listed above gives you an idea of Northwestern Mutual's financial strength to pay claims. A complaint ratio can be found on the National Association of Insurance Commissioners (NAIC) site. The median complaint ratio from the NAIC is always 1.00. This means half of the insurers have a complaint ratio of under 1.00 and half have a ratio above. Basically, numbers lower than 1.00 are better with fewer complaints than the median and a number higher than 1.00 has more complaints than the median. For life insurance, Northwestern Mutual Life (NAIC# 67091) had a complaint ratio of 0.03 for individual life insurance for 2018. 2019 complaint numbers will be available in 2020.
Company Background
A legacy of financial strength and customer satisfaction
Founded in Janesville, Wisconsin in 1857, Northwestern Mutual has become the nation’s largest direct provider of life insurance. They offer a variety of insurance products such as life insurance, long-term care insurance, disability insurance, annuities, mutual funds, and employee benefit services.
Throughout the years, Northwestern Mutual has accumulated over $155 billion in total assets and boasts having the highest financial strength rating and paying industry-leading dividends. According to Northwestern Mutual's website, existing clients account for more than half of life insurance sales in an average year.
Northwestern Mutual offers a variety of life insurance products, including permanent, term, combination and variable policies. Their life insurance policies can provide temporary protection, estate planning and cash accumulation. The company's CompLife product combines permanent life insurance with term options.
Contact information
Corporate headquarters
Northwestern Mutual
720 East Wisconsin Avenue
Milwaukee, WI 53202-4797
Telephone: (414) 271-1444
Insurance and investments: (866)950-4644
Feedback of Surveyed Policyholders
Our survey asked policyholders to share experiences or give feedback that they would
like to share with others looking to potentially buy from their current insurance company. Here's what they had to say:
Positive Feedback
Neutral/Negative Feedback
"When we first got the insurance policy we got it because eventually we were going to start a family. The only thing I didn't like about it was the guy seemed very sales pitchy and you could tell that he just wanted to get more out of us instead of actually caring about our needs. We still ended up getting a policy through the company because we knew we had to get one. And they're pretty reputable. The guy that we first initially sat down with ended up leaving. He also said that he had just started the job. You could tell it was very sales-driven just by the way he seems so eager to get us a policy. We had to get one regardless though that's why my answers were pretty neutral."
"Cannot access online"
"A very different approach of this insurance company"
"No problems yet, but I haven't made a life insurance claim. Not sure if I have the best insurance out there, but the rates are reasonable."
"So far I like the company and what they provide"
"Great service, but you need to call them. Their website and online services are not top of the line, but they are improving"
"My rep is not responsive to emails or phone calls. Even his assistant isn't very timely"
"Didn't choose them, don't know much about them, just kept the policy."
"I am sure they are taking care of everything"
"Compare your insurance policy with mine, you will get the answer - I'm sure mine is cheaper"
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"Overall good company with best customer service support and they are well reputed as well."
-Age 18-36, Arizona"Insurance agents are very informative and helpful in providing you the best suited options"
-Age 18-36, California"Unique company in insurance sector"
-Age 18-36, California"Very good price on my insurance"
-Age 18-36, Connecticut"Good wishes for them, keep doing the smart work"
-Age 18-36, Florida"This company is really trustworthy. Strongly recommend it"
-Age 18-36, Florida"You can arrange and decide premium easily"
-Age 18-36, Florida"Nice to all the customers"
-Age 18-36, Illinois"Great company"
-Age 18-36, Kentucky"The agent is great, he took my husband to lunch to discuss policy"
-Age 18-36, Louisiana"Offered great prices"
-Age 18-36, Michigan"Best thing is that I never got a template response from them"
-Age 18-36, New Jersey"Claims settlement are very promptly done"
-Age 18-36, New Jersey"Got better than average support"
-Age 18-36, New Jersey"Have awesome arrangements for their clients and customers"
-Age 18-36, New Jersey"They are really very good and supportive"
-Age 18-36, New Jersey"Various features and options are available"
-Age 18-36, New Mexico"They work in a very much planned way"
-Age 18-36, New York"Personal relationship with insurance broker"
-Age 18-36, North Carolina"They provide wide discounts and having good policy management with quick payment and claiming options"
-Age 18-36, Virginia"I love them, that's all I have to say"
-Age 18-36, Wisconsin"Our agent is wonderful. He comes to our home in the evening which is great since we have small kids. He's patient and explains things well. He is trustworthy and involved in the local community."
-Age 18-36, Wisconsin"Really cares about resolving customer's issues"
-Age 37-52, Massachusetts"You will get as much as possible help from them"
-Age 37-52, Massachusetts"Going very smoothly as for now"
-Age 37-52, Michigan"Simply love this company, been with them for years now"
-Age 37-52, Michigan"Easy to reach, caring rep"
-Age 37-52, Missouri"Gives proper time to the customer"
-Age 37-52, New Jersey"Have a wider range of coverage options than any other company"
-Age 37-52, New Jersey"In my tough times, my insurer as promised came to our aid, That's the best of this company"
-Age 37-52, New Jersey"Very beneficial to contact them"
-Age 37-52, New Jersey"Timely pays the claims"
-Age 37-52, New York"You will never find anyone complaining about the bad behavior of their staff"
-Age 37-52, New York"It's a good experience"
-Age 37-52, North Carolina"They are good listeners"
-Age 37-52, Ohio"No problems and fast customer service."
-Age 37-52, Texas"I like them because they provide me customize policy which is good for customer."
-Age 37-52, Alaska"Executives are very professional and knowledgeable"
-Age 37-52, California"Great services are offered and you also get rewards for your loyalty"
-Age 37-52, California"Positive experience because of their service"
-Age 37-52, California"Reputed company to be a part off"
-Age 37-52, California"Top class customer service"
-Age 37-52, California"Claim can be done in short time without any hassles that I have noticed"
-Age 37-52, Connecticut"Got a very good insurance policy, maximum benefits in my pocket"
-Age 37-52, Connecticut"Northwestern is the company my father in law has had for decades. He has a policy on my wife. We got more policies on her, myself and all of our children. Each person we have dealt with at Northwestern has been super nice and helpful."
-Age 37-52, Hawaii"Customer service"
-Age 37-52, Illinois"Friendly and helpful service"
-Age 37-52, Illinois"My company is expensive but the agents are warm and genuinely friendly. Good sense of humor"
-Age 37-52, Iowa"Very easy to deal with. They break things down for you to understand"
-Age 37-52, Iowa"As per my experience, the insurer is great and more feasible."
-Age 53+, California"Awesome coverage in responsible manner"
-Age 53+, California"Happy to be a satisfied customer"
-Age 53+, California"Leaders in the industry"
-Age 53+, California"Nice I have a good experience because staff help me to make me understand in brief about policy"
-Age 53+, California"Have had policy since I was teenager (over 50 years). Easy to borrow against when needed, easy to make pmts online and to talk with representative"
-Age 53+, Colorado"Sound company financially"
-Age 53+, Connecticut"After understanding the requirements and analyzing needs, I choose the right one"
-Age 53+, Florida"Efforts are very good"
-Age 53+, Florida"Hopefully should maintain the class of their service"
-Age 53+, Georgia"Fantastic customer service with terrific knowledge"
-Age 53+, Illinois"Call or go in, my agent will even go over your policy again. Answer any questions that your may have. Policy builds cash value."
-Age 53+, Indiana"I like that they don't go chasing you for selling of policies"
-Age 53+, Maryland"Most reliable customer service"
-Age 53+, Massachusetts"From this company you will get a personalized plan that balances your current and future priorities.It puts all the pieces of your financial life in one place."
-Age 53+, Michigan"No need to worry, they will take care of you"
-Age 53+, Michigan"They don't push you or put pressure to make a purchase"
-Age 53+, New York"Very reputable old company, had the policy for 35 years"
-Age 53+, New York"Far better what I was expecting"
-Age 53+, North Carolina"Proper guidance according to our requirement"
-Age 53+, North Carolina"Providing better policy with better and easy claim process which make me understand"
-Age 53+, North Carolina"They believe in matching customer needs and suggesting the best policy as in my case"
-Age 53+, North Carolina"Working out quite well for me"
-Age 53+, North Carolina"Pleasent to deal with"
-Age 53+, North Dakota"Good prices and they are easy to reach."
-Age 53+, Oregon"My company always given me very good attention."
-Age 53+, Oregon"Company is giving good policy and company staff is always look forward to assist me"
-Age 53+, South Dakota"It's easy to contact and they follow up when I send them emails."
-Age 53+, Tennessee"Great rates"
-Age 53+, Texas"Good service, reasonable rate"
-Age 53+, Wisconsin"My insurance company is the best. I no longer have to pay monthly, the interest pays for them"
-Age 53+, Wisconsin"Are aware of your customer needs, automatically satisfied"
-Age 53+, Wyoming"Company is nice, giving me right update about my policy plan"
-Age 53+, Wyoming"Security coverage for everyone"
-Age 53+, Wyoming"This company policy is suitable for me as it make me secure for future"
-Age 53+, Wyoming