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Northwestern Mutual Life Insurance Ratings

Ranked No. 2 Overall
Customer Satisfaction Ratings (based on 86 survey results)
Customer ServiceValue for PriceWebsite and Apps% Who Would Recommend to a FriendA.M. Best
Effective as of:

A.M. Best's Financial Strength Rating is an independent opinion of an insurer's financial strength and ability to meet its ongoing insurance policy and contract obligations.

A.M. Best's rating is NOT used to calculate the overall score but it is important information to consider when choosing an insurance company.

out of 100
October 31, 2019
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Reasons for Buying from Northwestern Mutual

Customers of Northwestern Mutual originally decided to purchase from the company for these reasons:
Offered best price20%
Recommended by friend or family member19%
Financial Strength rating12%
Was the company my parents had12%
Saw online ad10%
Saw TV commercial7%
The company website and mobile apps are easy to use and helpful7%
I had other insurance with this company2%

How likely are you to recommend this company to a friend, coworker or family member?

I would definitely recommend this company. 51%
I probably would recommend this company. 44%
Neutral 3%
I would not recommend this company. 1%
I probably would not recommend this company. 0%

What kind of insurance do you have?

Term 50%
Permanent, including whole life 34%
Both 16%
Other 0%

How much do you pay annually for your life insurance policy

$1,000 - $1,249
$1,250 - $1,499
$2,000 - $2,249
Less than $250
$1,500 - $1,749
$250 - $499
$2,250 - $2,499
$4,000 or more

Website and Apps

How easy to use and how helpful they are
44%Completely satisfied - Gives me what I want and more
38%Satisfied - Fulfills my needs okay
9%Never visited or used website or mobile app
8%Neutral - No good or bad feelings on this
0%Not Satisfied - Is not a good website or app
0%Very unsatisfied - Their digital offerings are not good at all or nonexistent

How You Prefer to Deal with Insurers

22%In person
21%Interactive website
14%Mobile App
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About Northwestern Mutual

Products offered:

  • Term life
  • Whole life
  • CompLife
  • Universal life
  • Variable life

Additional products offered:

  • Disability insurance
  • Long-term care
  • Annuities
  • Investment accounts
  • Education finding

Best Life Insurance Companies 2020: How Northwestern Mutual Life Insurance Stacks Up

Northwestern Mutual Life Insurance fared very well in the 2020 Best Life Insurance Company survey coming in 2nd overall with a score of 88.79. Northwestern Mutual Life ranked high in all the individual rating factors as well, coming in 2nd for price and ease of use of website and 3rd for customer service. A high percentage of those surveyed, 95%, said they would recommend using this company to friends and family, the highest amount of any life insurance company on the survey

Gauging an insurance company

Before buying with a company it is wise to check on a company's financial strength and complaint record. The A.M. Best rating listed above gives you an idea of Northwestern Mutual's financial strength to pay claims. A complaint ratio can be found on the National Association of Insurance Commissioners (NAIC) site. The median complaint ratio from the NAIC is always 1.00. This means half of the insurers have a complaint ratio of under 1.00 and half have a ratio above. Basically, numbers lower than 1.00 are better with fewer complaints than the median and a number higher than 1.00 has more complaints than the median. For life insurance, Northwestern Mutual Life (NAIC# 67091) had a complaint ratio of 0.03 for individual life insurance for 2018. 2019 complaint numbers will be available in 2020.

Company Background

A legacy of financial strength and customer satisfaction

Founded in Janesville, Wisconsin in 1857, Northwestern Mutual has become the nation’s largest direct provider of life insurance. They offer a variety of insurance products such as life insurance, long-term care insurance, disability insurance, annuities, mutual funds, and employee benefit services. 

Throughout the years, Northwestern Mutual has accumulated over $155 billion in total assets and boasts having the highest financial strength rating and paying industry-leading dividends. According to Northwestern Mutual's website, existing clients account for more than half of life insurance sales in an average year. 

Northwestern Mutual offers a variety of life insurance products, including permanent, term, combination and variable policies.  Their life insurance policies can provide temporary protection, estate planning and cash accumulation. The company's CompLife product combines permanent life insurance with term options. 

Contact information

Corporate headquarters

Northwestern Mutual
720 East Wisconsin Avenue
Milwaukee, WI 53202-4797
Telephone: (414) 271-1444

Insurance and investments: (866)950-4644

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