Ratings

Life best-life-company-ratings
Overall Rating info icon info icon
3.5 ratings
Customer Service
3.5 ratings
Value for Price
3.5 ratings
Website and Apps
4.0 ratings
% Who Would Recommend to a Friend
82%
AM Best Financial Strength Ratings info-icon info-icon July 01, 2021
A++

HOW WE WEIGH OUR SCORE

WHAT IS THIS RATING?

A.M. Best's Financial Strength Rating is an independent opinion of an insurer's financial strength and ability to meet its ongoing insurance policy and contract obligations.

A.M. Best's rating is NOT used to calculate the overall score but it is important information to consider when choosing an insurance company.

Reasons for Buying

Customers of Northwestern Mutual originally decided to purchase from the company for these reasons:
  • 38% Recommended by friend or family member
  • 12% Reputation
  • 10% Offered best price
  • 9% Was the company my parents had
  • 7% Financial strength rating
  • 7% Saw online ad
  • 4% The company website and mobile apps are easy to use and helpful
  • 3% I had other insurance with this company
  • 3% Saw TV commercial

What kind of life insurance do you have?

Term
Permanent, including whole life
Both
Other

How much do you pay annually for your life insurance policy (per person if have more than one life policy in your household)

Less than $250
16%
$1,000 - $1,249
15%
$250 - $499
10%
$1,250 - $1,499
9%
$500 - $749
8%
$1,500 - $1,749
7%
$1,750 - $1,999
7%
$750 - $999
7%
$4,000 or more
6%
$2,000 - $2,249
5%
$2,250 - $2,499
4%
$2,500 - $2,749
2%
$3,000 - $3,249
2%
$2,750 - $2,999
1%
$3,500 - $3,999
1%
life
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Customer Complaint Ratio

info icon
( Northwestern Mutual’s customer complaint ratio for Individual Life insurance is 0.04 )
0.04
0 1 3 10+
Lower number is better
0 to 1.00
1.01 to 3.00
3.01 and above

Best life insurance companies 2021: Northwestern Mutual

Helping families and businesses achieve financial security for more than 160 years.

How Northwestern Mutual life insurance stacks up

Northwestern Mutual earned a 3.5 out of 5-star rating in our annual review of Best Life Insurance Companies. They earned 3.5 and 4 out of 5-star ratings across the board in price, customer service and website & apps.

When we asked Northwestern Mutual customers if they would recommend the company to others, 82% said yes.

How likely to recommend?

  • 42%I would definitely recommend this company
  • 40%I would probably recommend this company
  • 16%Neutral
  • 1%I would not recommend this company
  • 1%I would probably not recommend this company

Ratings on Website & Apps

  • Fairly satisfied / Fulfills my needs OK 37%
  • Completely satisfied / Outstanding website & apps that give me what I need and more 37%
  • Average website and apps 16%
  • Unsatisfied / website and/or apps are not fulfilling my needs 5%
  • Very unsatisfied / digital offering is severely lacking 2%

How do you prefer to deal with insurer and policy?

  • Phone 36%
  • In person 25%
  • Interactive website 19%
  • Email 13%
  • Mobile App 7%

Northwestern Mutual life insurance coverages

  • Whole universal life insurance
  • Term life insurance
  • Universal life insurance
  • Disability insurance
  • Long-term care insurance

About Northwestern Mutual

Founded in Janesville, Wisconsin, in 1857, Northwestern Mutual moved to Milwaukee in 1859, where it is still headquartered today.

The company has grown significantly in the past 163 years, now with more than 4.5 million clients and the highest financial strength ratings. The company paid $4.8 billion to policyholders or their beneficiaries in life, disability and long-term care insurance claims in 2018. As a mutual company, Northwestern Mutual is owned by its policyholders, rather than stockholders, who can receive dividends based on the company’s investment performance. The company expects to pay a total of $6.2 billion in dividends to participating policyholders in 2021. Dividends are not guaranteed, but Northwestern Mutual has paid a dividend to its policyholders every year since 1872.

The company is also known for its network of more than 6,400 financial advisors throughout the country, who help clients with insurance protection, investments, and business and estate planning.

Contact Northwestern Mutual

Corporate Headquarters

Northwestern Mutual

720 East Wisconsin Avenue

Milwaukee, WI 53202-4797

Telephone: (414) 271-1444

Insurance and investments: (866)950-4644

In which states Northwestern Mutual is available?

States in which Northwestern Mutual is available
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Washington D.C.

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