Mutual of Omaha received 4.47 out of 5.0 stars and placed eighth on our list of the best life insurers. The company has a high AM Best score, low number of consumer complaints, and 100% of customers we surveyed plan to renew their policies.
Specializing in insurance and personal finance, Chris Kissell is a writer and editor whose work has been featured at Forbes, U.S. News & World Report, MSN Money, Fox Business, Yahoo Finance, Bankrate and Money Talks News. He is based in Denver.
Nupur Gambhir is an insurance expert and managing editor of Insure.com. She specializes in life and health insurance content, and has experience as a marketing consultant.
Why you can trust Insure.com
Quality Verified
At Insure.com, we are committed to providing the timely, accurate and expert information consumers need to make smart insurance decisions. All our content is written and reviewed by industry professionals and insurance experts. Our team carefully vets our rate data to ensure we only provide reliable and up-to-date insurance pricing. We follow the highest editorial standards. Our content is based solely on objective research and data gathering. We maintain strict editorial independence to ensure unbiased coverage of the insurance industry.
Mutual of Omaha received 4.47 stars out of 5.0 in our Best Life Insurance Companies analysis, which was good enough for an eight-place ranking. Mutual of Omaha’s rates are below average, costing $535 per year. The insurer received an A+ (Superior) rating from AM Best, the second-highest score possible, showing that it is a financially strong company. Financial strength is important to consider as it indicates if an insurer can pay out claims in a timely manner.
Mutual of Omaha ranked sixth in J.D. Power’s customer satisfaction study, beating 15 other companies. Of the customers we surveyed, 100% said they plan to renew their policy with Mutual of Omaha.
Below is Insure.com’s review of the company. It’s based on third-party metrics and an in-depth survey of insurance customers. Find the full methodology here.
AM Best's Financial Strength Rating is an independent opinion of an insurer's financial strength and ability to meet its ongoing insurance policy and contract obligations.
Of the Mutual of Omaha customers we surveyed, 72% reported being satisfied with the company. In a separate J.D. Power customer satisfaction study, the insurer was ranked sixth, with 659 out of 1,000 points.
Mutual of Omaha’s term life rates are below the nationwide average of $377 per year, according to our analysis. A 20-year term policy for a 35-year-old non-smoker with a $500,000 death benefit costs $353 per year with Mutual of Omaha.
Ease of use and user-friendly tools are important and make life easier for customers. About 70% of surveyed customers said they’re satisfied with Mutual of Omaha’s ease of service. While this is the majority of customers, it’s one of the lowest scores out of the companies in our best life insurance ranking.
It’s important that a life insurance company offers policy options and riders so that customers can get the specific coverage they need. Mutual of Omaha scored well in this category, with 81% of customers reporting being satisfied with the available policy offerings.
Trust is important to policyholders. People want to know their insurer has their back.
Mutual of Omaha scored high in this category. Ninety-four percent of surveyed customers said they trust the company. Northwestern Mutual led this category, with 100% of customers marking it as trustworthy.
Happy customers are loyal customers and 100% of Mutual of Omaha customers plan to stick with the company.
Mutual of Omaha was one of four companies in our ranking that received a 100% in this category.
Mutual of Omaha is a Fortune 500 company and the 18th largest life insurance company in the U.S. The company sells various types of insurance as well as Medicare Supplement Plans.
Founded as Mutual Benefit Health & Accident Association in Omaha, Nebraska, the company was first licensed to issue health and accident insurance in 1910. The company gradually grew over the next several decades, issuing hospital insurance to protect families during the Great Depression and becoming licensed in all of the 48 states (at the time) and two territories in 1939.
The company changed its name to Mutual of Omaha in the 1950s. It became even better known throughout the country when it started hosting Mutual of Omaha’s Wild Kingdom in 1963, which was on TV for 25 years and was revived briefly in the early 2000s.
Note: Mutual of Omaha life insurance is available in all 50 states and Washington, D.C. However, coverage and products can vary by location.
J.D. Power. “Individual Life Insurance Study.” Accessed March 2025.
Insure.com in the fall of 2024 surveyed more than 1,750 insurance consumers (973 people with life insurance). The survey was conducted by online market research company Slice MR.
Respondents were asked to name their life insurer and then grade it in the following categories:
The percentage of respondents who said they were satisfied or very satisfied with their insurer is presented in the results.
We then asked respondents to provide a yes or no response to indicate their agreement with the following statements:
The percentage of respondents who said yes is presented in the results.
The editors compiled the survey results and then selected – based on the number of survey responses – the top companies for further evaluation.
They then collected AM Best data, which measure financial strength, and National Association of Insurance Commissioners’ complaint data, which ranks a company by the number of customer complaints it receives. The Insure.com team identified the NAIC codes of each underwriting company for each carrier and calculated a weighted average complaint index, weighted by the annual written premium. The associated NAIC complaint index score was used in the calculations.They also collected insurance rate data from Compulife.
With the help of Prof. David Marlett, Ph.D., Managing Director of the Brantley Risk and Insurance Center at Appalachian State University, the editors created a rating system to determine which insurance companies were best in each sector. For life insurers, we took the following and gave each a weight.
Each insurer was awarded between half a star and 5 stars. No company in the ranking received less than half a star in any category, and 5 stars was the most any insurer could receive.