AXA Equitable Life Insurance Ratings

AXA Equitable
   Effective Date: June 10, 2016

Twenty-two percent of the AXA customers we surveyed say they chose AXA because it offered the best price, and almost half, 43 percent, said it was because of seeing a commercial. Sixty percent of customers say they would recommended AXA to a friend. Interbrand named AXA the “No. 1 Global Insurance Brand” in 2015.


Customer Satisfaction Ratings

(126 reviews)

For Price
% Who Would
Recommend to
a Friend
% Who Plan
to Renew

A+    June 10, 2016

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Reason for buying from AXA Equitable
Customers of AXA Equitable originally decided to purchase from the company for these reasons:
43%Saw a commercial.
28%The insurer's reputation.
22%The insurer offered the best price.
5%The insurer was recommended by a friend.
2%Was the company their parents had.
0%Other reason.
0%Had other insurance with this company.
Would you recommend this company?
  • already have
  • yes
  • not sure
  • probably not
  • no
  • 21%
  • 61%
  • 17%
  • 1%
  • 0%

About AXA Equitable

AXA Equitable life insurance received 4 stars for pricing in our annual best life insurance companies survey. For overall customer satisfaction, AXA garnered a solid 3.5 stars and over three-fourths of those surveyed said they would recommend the life insurance company to a friend. AXA has been chosen as the “No. 1 Global Insurance Brand” by the marketing institute Interbrand for the last seven years.


AXA Group is a worldwide leader in financial protection and wealth management. AXA's operations are diverse geographically, with major operations in Europe, North America and the Asia/Pacific area.
In the United States, AXA is represented through its holdings in AXA Financial, Inc. and its subsidiaries: AXA Equitable Life Insurance Company, AXA Advisors, LLC, AXA Distributors, LLC and AllianceBernstein, L.P.

AXA Equitable Life Insurance offers term life, whole life and group life insurance. Term life insurance provides coverage for a specific period of time, known as the term. Term life insurance is often referred to as temporary insurance or pure insurance because there is no cash value, only death benefit protection. The insured can typically buy term life insurance for a coverage period of between 1 and 20 years. If the insured dies during the policy term, their beneficiary would receive a death benefit equal to the face value of the policy.

Whole life insurance is a type of permanent life insurance. That is, the coverage and possibly the premiums last for the insured's entire life. As long as their premium payments are made as agreed, their insurance coverage lasts throughout their life and the death benefit is a guaranteed amount.

Group life insurance is a type of life insurance in which a single contract covers an entire group of people. Typically, the policy owner is an employer or an entity such as a labor organization, and the policy covers the employees or members of the group. Group life insurance is often provided as part of a complete employee benefit package. In most cases, the cost of group coverage is far less than what the employees or members would pay for a similar amount of individual protection.

Contact AXA Equitable Life and Annuity Company at:

AXA Equitable Life and Annuity Company
1290 Avenue of the Americas, 16th Floor
New York, NY 10104 
Telephone: (212) 554-1234

Sources: "What is Term Life Insurance," AXA web site; "What is Whole Life Insurance," AXA web site; "What is Group Life Insurance," AXA web site; "About AXA Equitable," AXA web site; "AXA,” Wikipedia, June 2009; “AXA Life and Annuity Company,” A.M. Best web site, June 2009