Ratings

Life best-life-company-ratings
Overall Rating info icon info icon
3.5 ratings
Customer Service
3.5 ratings
Value for Price
3.5 ratings
Website and Apps
4.0 ratings
% Who Would Recommend to a Friend
81%
AM Best Financial Strength Ratings info-icon info-icon July 01, 2021
A++

HOW WE WEIGH OUR SCORE

WHAT IS THIS RATING?

A.M. Best's Financial Strength Rating is an independent opinion of an insurer's financial strength and ability to meet its ongoing insurance policy and contract obligations.

A.M. Best's rating is NOT used to calculate the overall score but it is important information to consider when choosing an insurance company.

Reasons for Buying

Customers of State Farm originally decided to purchase from the company for these reasons:
  • 17% Saw TV commercial
  • 17% Recommended by friend or family member
  • 14% I had other insurance with this company
  • 14% Offered best price
  • 14% Reputation
  • 10% Saw online ad
  • 7% Was the company my parents had
  • 5% Financial strength rating
  • 2% The company website and mobile apps are easy to use and helpful

What kind of life insurance do you have?

Permanent, including whole life
Term
Both
Other

How much do you pay annually for your life insurance policy (per person if have more than one life policy in your household)

Less than $250
20%
$500 - $749
18%
$250 - $499
16%
$2,000 - $2,249
8%
$750 - $999
8%
$1,250 - $1,499
7%
$1,000 - $1,249
5%
$1,500 - $1,749
5%
$4,000 or more
5%
$2,250 - $2,499
4%
$2,500 - $2,749
2%
$2,750 - $2,999
1%
$3,000 - $3,249
1%
life
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Customer Complaint Ratio

info icon
( State Farm’s customer complaint ratio for Individual Life insurance is 0.37 )
( State Farm’s customer complaint ratio for Group Life insurance is 2.76 )
0.37
0 1 3 10+
2.76
0 1 3 10+
Lower number is better
0 to 1.00
1.01 to 3.00
3.01 and above

Best life insurance companies 2021: State Farm

Like a good neighbor, State Farm is there.

How State Farm stacks up

State Farm earned 3.5 out of 5 stars in our annual review of fifteen Best Life Insurance Companies. They got 3.5 and 4 out of 5-star ratings in price, customer service and website & apps.

When we asked State Farm customers if they would recommend the company to others, 81% said yes.

How likely to recommend?

  • 48%I would definitely recommend this company
  • 33%I would probably recommend this company
  • 17%Neutral
  • 2%I would probably not recommend this company
  • 0%I would not recommend this company

Ratings on Website & Apps

  • Completely satisfied / Outstanding website & apps that give me what I need and more 47%
  • Fairly satisfied / Fulfills my needs OK 24%
  • Average website and apps 20%
  • Very unsatisfied / digital offering is severely lacking 4%
  • Unsatisfied / website and/or apps are not fulfilling my needs 3%

How do you prefer to deal with insurer and policy?

  • In person 33%
  • Phone 33%
  • Email 14%
  • Mobile App 11%
  • Interactive website 9%

State Farm coverages

  • Term
  • Whole Life
  • Universal life

With options:

  • 10-, 20-, and 30-year policy options
  • Instant term life insurance option
  • Return of premium insurance
  • Varying payment plan options
  • Final expense coverage
  • Flexible care coverage
  • Family coverage
  • Disability waiver of monthly deduction
  • Guaranteed insurability option

State Farm discounts

  • Multi-policy discount

About State Farm

Founded in 1922, by Illinois farmer G.J. Mecherle, State Farm started small with a focus on good service and great value.

The original mission was to treat its customers fairly and to do right by them. By remaining in the communities 100 years later, that mission still seems to hold true, and even has a presence in its business tagline: Like a good neighbor, State Farm is there.

Its commitment to safety education is apparent with its community programs aimed at reducing injury and loss, as well as teaching safety, especially to young drivers.

Today, the company handles 84 million policies.

What other types of insurance does State Farm offer?

  • Health
  • Disability
  • Small Business
  • Liability
  • Identity restoration
  • Pet medical insurance
  • Medicare supplement
  • Supplemental insurance
  • Boats
  • Auto
  • Home

Contact State Farm

State Farm Insurance

One State Farm Plaza

Bloomington, IL 61710

Customer care/Claims: 800-782-8332

In which states State Farm is available?

States in which State Farm is available
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Washington D.C.

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