State Farm ranks sixth in our ranking for the Best Life Insurance Companies in 2025, receiving 4.48 out of 5.0 stars. The insurer has the highest AM Best rating available and a low level of customer complaints with the NAIC.
Kara McGinley has over 6 years of experience writing, editing, and reporting on insurance and the insurance industry. She's been a licensed property and casualty expert in New York since 2021. Kara has been featured in several national publications, including USA TODAY, MSN, LifeHacker, Kiplinger, PropertyCasualty360, Policygenius, Rental Housing Journal, and WRAL.
Nupur Gambhir is an insurance expert and managing editor of Insure.com. She specializes in life and health insurance content, and has experience as a marketing consultant.
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State Farm earned 4.48 stars out of 5.0 in our 2025 Best Life Insurance Companies ranking. Customers we surveyed gave State Farm high marks for its term life insurance policies and ease of billing process. Around 97% of surveyed customers said they plan to renew their policy with State Farm.
AM Best, a third-party credit agency, gave State Farm its highest score possible, an A++ (Superior) rating. This indicates that State Farm is a financially sound company capable of paying out claims. State Farm also earned first place in J.D. Power’s life insurance customer satisfaction study.
Below is our review of the full company and its line of life insurance products. It’s based on third-party metrics and an in-depth survey of insurance customers. Find the full methodology here, including an explanation of our survey scores.
AM Best's Financial Strength Rating is an independent opinion of an insurer's financial strength and ability to meet its ongoing insurance policy and contract obligations.
About 71% of customers we surveyed said they are satisfied with State Farm. In a separate study, the company had the highest J.D. Power overall satisfaction score of the more than two dozen life insurance companies it rated.
Ease of service is a metric that rates how easy it is for customers to access policy documents and make changes. Around 73% of surveyed State Farm customers said they’re satisfied with the insurer’s ease of use. Several competitors, like AIG and Guardian, scored higher in this category.
State Farm scored slightly lower than other top companies regarding policy offerings, but 74% said they were satisfied with the insurer. Companies like Guardian, John Hancock, and New York Life scored higher in this category.
Customers want an insurance company they can trust, especially when it comes to something as important as life insurance. About 89% of surveyed customers marked State Farm as high on the trustworthiness scale, but several other companies scored higher.
Most of the customers we surveyed plan to renew their life insurance with State Farm. Lincoln Financial, Mutual of Omaha, Northwestern Mutual, and Prudential all tied for first place in this category, with 100% of surveyed customers planning to renew.
Founded in Illinois a century ago, State Farm started with a focus on good service and great value. The original mission was to treat its customers fairly. Since 1922, that mission still seems to hold true, and even has a presence in its business tagline: Like a good neighbor, State Farm is there.
With 100 years of experience, State Farm has become a leader in life insurance as well as home and auto insurance.
J.D. Power. “Individual Life Insurance Study.” Accessed March 2025.
Insure.com in the fall of 2024 surveyed more than 1,750 insurance consumers (973 people with life insurance). The survey was conducted by online market research company Slice MR.
Respondents were asked to name their life insurer and then grade it in the following categories:
The percentage of respondents who said they were satisfied or very satisfied with their insurer is presented in the results.
We then asked respondents to provide a yes or no response to indicate their agreement with the following statements:
The percentage of respondents who said yes is presented in the results.
The editors compiled the survey results and then selected – based on the number of survey responses – the top companies for further evaluation.
They then collected AM Best data, which measure financial strength, and National Association of Insurance Commissioners’ complaint data, which ranks a company by the number of customer complaints it receives. The Insure.com team identified the NAIC codes of each underwriting company for each carrier and calculated a weighted average complaint index, weighted by the annual written premium. The associated NAIC complaint index score was used in the calculations.They also collected insurance rate data from Compulife.
With the help of Prof. David Marlett, Ph.D., Managing Director of the Brantley Risk and Insurance Center at Appalachian State University, the editors created a rating system to determine which insurance companies were best in each sector. For life insurers, we took the following and gave each a weight.
Each insurer was awarded between half a star and 5 stars. No company in the ranking received less than half a star in any category, and 5 stars was the most any insurer could receive.