Prudential is the No. 9 life insurance company for 2026. It earned a 4.40 out of 5, standing out most for easy billing and well-rounded coverage options.
Nupur Gambhir is an insurance expert and managing editor of Insure.com. She specializes in life and health insurance content, and has experience as a marketing consultant.
Scott Nyerges is an insurance expert and managing editor, insurance. Previously, he was a senior insurance editor and content strategist at U.S. News & World Report, and worked for Consumer Reports, MSN and Cheapism.com.
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Prudential is the No. 9 life insurance company in our 2026 ranking, and it’s a solid pick if you want dependable coverage from an established brand with a wide mix of term and permanent life options.
What stands out in the data is how strong Prudential is in billing and long-term relationships. It leads our billing category and has very high “would recommend,” trust, and renewal scores, which suggests that once people become Prudential customers, they tend to stick around. The trade-off is that service and overall satisfaction scores sit in the middle of the pack, not at the very top of our list.
Below is our full review of Prudential, based on third-party metrics (including AM Best, NAIC, where applicable) and our in-depth survey of life insurance customers.
Prudential’s survey results show a mixed but meaningful performance across key service categories. It earns positive marks for policy offerings and billing, which suggests its products are well designed and easy to maintain once you’re a policyholder. Billing, in particular, is a standout area. Prudential received the highest score among the compared companies, which reflects smooth payment handling and fewer billing frustrations.
Its ratings for customer satisfaction and ease of service fall in the lower portion of the group, suggesting that the day-to-day experience of making updates or accessing documents may not feel as seamless as that of the top performers. Prudential is dependable, although it is not the highest-rated provider in our rankings.
Here’s how Prudential compares to its competitors:
Prudential performs strongly in long-term confidence measures. High recommendation and trust scores indicate that customers feel good about the coverage they’ve selected and the support they receive. The company also has a strong renewal score, which shows that people who choose Prudential tend to stay with it — a sign of both stability and satisfaction.
These results paint a picture of a company that builds solid, lasting relationships with its policyholders. While Prudential doesn’t top every service category, these loyalty indicators show that customers generally feel supported and confident sticking with their coverage.
Prudential delivers steady performance across age groups, with most younger buyers rating it well for straightforward coverage and flexibility as their needs change. Middle-aged adults tend to respond positively to Prudential’s mix of term and permanent options, especially if they expect their financial needs to evolve over time. Seniors scored Prudential slightly lower, but still within a strong range, reflecting their comfort with the company’s financial stability and long-term focus.
This pattern indicates that Prudential is well-suited for a wide range of shoppers — especially those in mid-career or planning for increased financial responsibilities. Seniors may want simplicity and predictability when choosing coverage, and Prudential still delivers that, even if its digital or service experience isn’t as strong as top-scoring competitors.
Prudential’s pricing is solidly competitive. With an average annual premium of $338, it lands more than 11% below the industry average of $382, which can make a noticeable difference over the life of a policy. For shoppers who want a blend of value, brand stability, and flexible coverage options, Prudential offers a strong middle-ground price point.
When looking at similarly performing competitors, Prudential sits in the middle of the pack — not the cheapest, not the most expensive — which allows shoppers to balance cost with coverage options and overall company strength.
Prudential offers a range of life insurance options designed to meet different goals and budgets. Availability and details can vary by product and state, but here’s what you can generally expect:
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Methodology
In 2025, Insure.com surveyed more than 2,000 insurance consumers through independent research firm Dynata. Customers named their life insurer and rated it on customer satisfaction, ease of service, policy offerings, billing, and their experience across different applicant types (seniors, middle-aged adults, young adults, people with pre-existing conditions, people who are overweight, and people who prefer no-exam coverage). We also asked whether they planned to keep their policy, would recommend their insurer, and trusted their insurer.
For insurers with enough survey responses, we added:
With guidance from Prof. David Marlett, Ph.D., Managing Director of the Brantley Risk and Insurance Center at Appalachian State University, we applied the following weights to determine each company’s final score:
Each insurer received a rating between 0.5 and 5 stars, with 5 stars representing the highest performance.