Ratings

Life
best-life-company-ratings
Overall Rating info icon info icon
Customer Service
Value for Price
Website and Apps
% Who Would Recommend to a Friend
78%
AM Best Financial Strength Ratings info-icon info-icon October 31, 2019
A+

Reasons for Buying

Customers of Prudential originally decided to purchase from the company for these reasons:
22%
Recommended by friend or family member
18%
Reputation
16%
Offered best price
14%
Was the company my parents had
10%
Other
7%
I had other insurance with this company
7%
Saw TV commercial
3%
Financial Strength rating
2%
The company website and mobile apps are easy to use and helpful
1%
Saw online ad

How likely to recommend?

I would definitely recommend this company
I probably would recommend this company
Neutral
I would not recommend this company
I probably would not recommend this company

What kind of life insurance do you have?

Permanent, including whole life
Term
Both
Other

How much do you pay annually for your life insurance policy

Less than $250
32%
$250 - $499
19%
$1,000 - $1,249
12%
$500-$749
9%
$750-$999
8%
$1,500 - $1,749
4%
$1,750-$1,999
4%
$3,000-$3,249
3%
$4,000 or more
3%
$2,000 - $2,249
2%
$2,250 - $2,499
2%
$1,250 - $1,499
1%
$2,750-$2,999
1%

Ratings on Website & Apps

Completely satisfied - Gives me what I want and more
31%
Satisfied - Fulfills my needs okay
28%
Neutral - No good or bad feelings on this
23%
Never visited or used website or mobile app
16%
Not Satisfied - Is not a good website or app
1%
Very unsatisfied - Their digital offerings are not good at all or nonexistent
1%

How do you prefer to deal with insurer and policy?

Phone
47%
Interactive website
25%
In person
15%
Email
8%
Mobile App
5%
life
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About Prudential

Products offered:

  • Term life insurance
  • Universal life insurance
  • Variable life insurance
  • Survivorship life insurance

Additional products offered:

  • Annuities
  • Mutual funds

Best Life Insurance Companies 2020: How Prudential Insurance Measures Up

Prudential claimed a solid 9th place spot on the Best Life Insurance Company 2020 survey with an overall score of 84.79. The highest score was received was an 8th place for customer service. In the other individual metrics, Prudential ranked 9th for value for price and 13th for ease of use of website and apps. Seventy-eight percent said they would recommend Prudential to others.

Gauging an insurance company

Before buying with a company it is wise to check on a company's financial strength and complaint record. The A.M. Best rating listed above gives you an idea of Prudential's financial strength to pay claims. A complaint ratio can be found on the National Association of Insurance Commissioners (NAIC) site. The median complaint ratio from the NAIC is always 1.00. This means half of the insurers have a complaint ratio of under 1.00 and half have a ratio above. Basically, numbers lower than 1.00 are better with fewer complaints than the median and a number higher than 1.00 has more complaints than the median. For life insurance, Prudential (NAIC# 68241) had a complaint ratio of 0.94 for individual life and 0.21 for group life for 2018. 2019 complaint numbers will be available in 2020.

Company Background

Over 140 years of support

Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping approximately 50 million individual and institutional customers grow and protect their wealth. The company’s well-known rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $1 trillion in assets under management as of 2016, has operations in the United States, Asia, Europe, and Latin America.

Contact information

Corporate headquarters

The Prudential Insurance Company of America
751 Broad Street
Newark, NJ 07102-3777
Telephone: (973) 802-6000

Life insurance:

(800)944-8786 (policy numbers beginning with the letter "V")

(800)788-2255 (all other policy numbers)

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