Ratings

Life best-life-company-ratings
Overall Rating info icon info icon
4.0 ratings
Customer Service
4.0 ratings
Value for Price
4.0 ratings
Website and Apps
4.0 ratings
% Who Would Recommend to a Friend
76%
AM Best Financial Strength Ratings info-icon info-icon July 01, 2021
A+

HOW WE WEIGH OUR SCORE

WHAT IS THIS RATING?

A.M. Best's Financial Strength Rating is an independent opinion of an insurer's financial strength and ability to meet its ongoing insurance policy and contract obligations.

A.M. Best's rating is NOT used to calculate the overall score but it is important information to consider when choosing an insurance company.

Reasons for Buying

Customers of Prudential originally decided to purchase from the company for these reasons:
  • 24% Reputation
  • 22% Recommended by friend or family member
  • 12% Was the company my parents had
  • 11% Offered best price
  • 5% Financial strength rating
  • 3% I had other insurance with this company
  • 3% Saw online ad
  • 3% Saw TV commercial
  • 2% The company website and mobile apps are easy to use and helpful

What kind of life insurance do you have?

Permanent, including whole life
Term
Both
Other

How much do you pay annually for your life insurance policy (per person if have more than one life policy in your household)

Less than $250
23%
$250 - $499
15%
$500 - $749
14%
$1,000 - $1,249
12%
$750 - $999
11%
$1,250 - $1,499
7%
$2,250 - $2,499
5%
$1,500 - $1,749
3%
$4,000 or more
3%
$1,750 - $1,999
2%
$3,000 - $3,249
2%
$3,500 - $3,999
2%
$2,000 - $2,249
1%
life
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Customer Complaint Ratio

info icon
( Prudential’s customer complaint ratio for Individual Life insurance is 2.66 )
( Prudential’s customer complaint ratio for Group Life insurance is 0.71 )
2.66
0 1 3 10+
0.71
0 1 3 10+
Lower number is better
0 to 1.00
1.01 to 3.00
3.01 and above

Best life insurance companies 2021: Prudential

Plan today for the uncertainties of tomorrow.

How Prudential life insurance stacks up

Prudential earned a top-five spot in our annual review of Best Life Insurance Companies. They earned 4 out of 5-star ratings across the board in price, customer service and website & apps.

When we asked Prudential customers if they would recommend the company to others,76% said yes.

How likely to recommend?

  • 42%I would probably recommend this company
  • 34%I would definitely recommend this company
  • 21%Neutral
  • 3%I would not recommend this company
  • 0%I would probably not recommend this company

Ratings on Website & Apps

  • Fairly satisfied / Fulfills my needs OK 39%
  • Completely satisfied / Outstanding website & apps that give me what I need and more 36%
  • Average website and apps 19%
  • Unsatisfied / website and/or apps are not fulfilling my needs 2%
  • Very unsatisfied / digital offering is severely lacking 1%

How do you prefer to deal with insurer and policy?

  • Phone 31%
  • In person 27%
  • Interactive website 18%
  • Email 18%
  • Mobile App 6%

Prudential life insurance coverages

  • Term life insurance
  • Universal life insurance
  • Indexed universal life insurance
  • Variable universal life insurance
  • Survivorship universal life insurance
  • Survivorship variable universal life

About Prudential

Founded in Newark, N.J., more than 140 years ago, Prudential has become one of the world's largest financial services companies, with more than 50 million customers in over than 40 countries and $1.6 trillion of assets under management.

Prudential focuses on insurance, investment and retirement income.

Contact Information

Corporate Headquarters

The Prudential Insurance Company of America

751 Broad Street

Newark, NJ 07102-3777

Telephone: (973) 802-6000

Life insurance:

(800)944-8786 (policy numbers beginning with the letter "V")

(800)788-2255 (all other policy numbers)

In which states Prudential is available?

States in which Prudential is available
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Washington D.C.

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