Ratings

Life best-life-company-ratings
Overall Rating info icon info icon
Customer Service
Value for Price
Website and Apps
% Who Would Recommend to a Friend
76%
AM Best Financial Strength Ratings info-icon info-icon November 08, 2020
A+
HOW WE WEIGH OUR SCORE
WHAT IS THIS RATING?

A.M. Best's Financial Strength Rating is an independent opinion of an insurer's financial strength and ability to meet its ongoing insurance policy and contract obligations.

A.M. Best's rating is NOT used to calculate the overall score but it is important information to consider when choosing an insurance company.

Reasons for Buying

Customers of Prudential originally decided to purchase from the company for these reasons:
24%
Reputation
22%
Recommended by friend or family member
12%
Was the company my parents had
11%
Offered best price
5%
Financial strength rating
3%
I had other insurance with this company
3%
Saw online ad
3%
Saw TV commercial
2%
The company website and mobile apps are easy to use and helpful

What kind of life insurance do you have?

Permanent, including whole life
Term
Both
Other

How much do you pay annually for your life insurance policy (per person if have more than one life policy in your household)

Less than $250
23%
$250 - $499
15%
$500 - $749
14%
$1,000 - $1,249
12%
$750 - $999
11%
$1,250 - $1,499
7%
$2,250 - $2,499
5%
$1,500 - $1,749
3%
$4,000 or more
3%
$1,750 - $1,999
2%
$3,000 - $3,249
2%
$3,500 - $3,999
2%
$2,000 - $2,249
1%
life
Go to Prudential site now to get a quote
money-fs
See How Much You Can Save!
Compare free quotes from companies near you
zip-pin Please enter valid zip
money-fs

Customer Complaint Ratio

info icon
Individual Life
2.66
0 1 3 10+
Group Life
0.71
0 1 3 10+
Lower number is better
0 to 1.00
1.01 to 3.00
3.01 and above

Best life insurance companies 2021: Prudential

Plan today for the uncertainties of tomorrow.

How Prudential life insurance stacks up

Prudential earned a top-five spot in our annual review of Best Life Insurance Companies. They earned 4 out of 5-star ratings across the board in price, customer service and website & apps.

When we asked Prudential customers if they would recommend the company to others,76% said yes.

How likely to recommend?

42%
I would probably recommend this company
34%
I would definitely recommend this company
21%
Neutral
3%
I would not recommend this company
0%
I would probably not recommend this company

Ratings on Website & Apps

Fairly satisfied / Fulfills my needs OK
39%
Completely satisfied / Outstanding website & apps that give me what I need and more
36%
Average website and apps
19%
Unsatisfied / website and/or apps are not fulfilling my needs
2%
Very unsatisfied / digital offering is severely lacking
1%

How do you prefer to deal with insurer and policy?

Phone
31%
In person
27%
Interactive website
18%
Email
18%
Mobile App
6%

Prudential life insurance coverages

  • Term life insurance
  • Universal life insurance
  • Indexed universal life insurance
  • Variable universal life insurance
  • Survivorship universal life insurance
  • Survivorship variable universal life

About Prudential

Founded in Newark, N.J., more than 140 years ago, Prudential has become one of the world's largest financial services companies, with more than 50 million customers in over than 40 countries and $1.6 trillion of assets under management.

Prudential focuses on insurance, investment and retirement income.

Contact Information

Corporate Headquarters

The Prudential Insurance Company of America

751 Broad Street

Newark, NJ 07102-3777

Telephone: (973) 802-6000

Life insurance:

(800)944-8786 (policy numbers beginning with the letter "V")

(800)788-2255 (all other policy numbers)

In which states is Prudential life insurance available?

AL AK AZ AR CA CO CT DC DE FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WI WY

Other Companies to Consider: