Transamerica is the No. 16 life insurance company for 2026. It earned 3.87 stars out of 5, ranking highest for its billing process and its insurance options for young people.
Insurance expert Maryalene LaPonsie has been writing professionally for 25 years, with the past decade focused on personal finance -- insurance, investing and retirement. She is a regular contributor to U.S. News & World Report, Forbes Advisor, USA Today Blueprint and Money Talks News.
Nupur Gambhir is an insurance expert and managing editor of Insure.com. She specializes in life and health insurance content, and has experience as a marketing consultant.
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Transamerica is the No. 16 life insurance company in our 2026 ranking, and it’s a solid choice for young adults who are seeking term life insurance coverage.
We’re impressed with Transamerica for its ease of service and its ranking from global credit rating agency AM Best. Its customers also rate it well for trustworthiness, with most policyholders saying they plan to renew their coverage.
While we like Transamerica for its term life, the company also sells permanent life insurance products, including indexed universal life insurance, whole life insurance and a budget-friendly final expense life insurance option.
However, Transamerica has struggled with customer service, with only 77% of insurance customers saying they would recommend the company to others. The insurer also ranks at the bottom of our analysis in terms of the number of complaints made to the National Association of Insurance Commissioners.
Below is our full review of Transamerica, based on third-party metrics (including AM Best, NAIC, and J.D. Power) and our in-depth survey of life insurance customers.
Transamerica’s average annual premium is $273, which is almost 29% lower than the industry average of $382. This makes Transamerica one of the more affordable options on the market — especially for individuals seeking basic coverage or policies that don’t require a medical exam.
While cost shouldn’t be the only factor when choosing life insurance, Transamerica’s lower pricing can make long-term protection more accessible for families working within a budget.
Here’s how Transamerica’s premiums compare with its competitors:
Transamerica’s strongest area is its billing process, where customers report fewer issues and a smoother experience. However, the company scores noticeably lower in customer satisfaction, ease of service, and policy offerings compared to many of its competitors.
This suggests that while Transamerica may be suitable for shoppers prioritizing affordability or basic coverage, it may not be the best fit for individuals seeking hands-on support or a more polished service experience.
Transamerica earns generally positive loyalty scores, with most customers indicating that they would recommend the company, trust it, and plan to retain their policy. However, these results still fall behind many of its top-ranked competitors.
The scores suggest that while policyholders appreciate Transamerica’s affordability and basic coverage options, the overall experience doesn’t inspire the same long-term confidence seen with higher-performing insurers.
Customer experiences with Transamerica vary noticeably by age. Younger adults tend to rate the company more positively, often because they’re drawn to straightforward coverage and lower-cost term options. Middle-aged adults, however, report the least satisfaction, suggesting the company may not meet the expectations of buyers who are navigating more complex coverage needs. Seniors show slightly better satisfaction than middle-aged shoppers, but still lower than what top-ranking insurers deliver for this age group.
Overall, the results suggest that Transamerica may be best suited for younger buyers seeking simple, budget-friendly coverage, while shoppers looking for long-term planning features or more hands-on support may find stronger options elsewhere.
Transamerica offers a full suite of life insurance products. Here are the highlights of what is available.
Availability varies by product and state
AL AK AZ AR CA CO CT DC DE FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WI WY
Transamerica offers coverage in all 50 states and the District of Columbia although not every product and rider is available in every state.
Methodology
In 2025, Insure.com surveyed more than 2,000 insurance consumers through independent research firm Dynata. Customers named their life insurer and rated it on customer satisfaction, ease of service, policy offerings, billing, and their experience across different applicant types (seniors, middle-aged adults, young adults, people with pre-existing conditions, people who are overweight, and people who prefer no-exam coverage). We also asked whether they planned to keep their policy, would recommend their insurer, and trusted their insurer.
For insurers with enough survey responses, we added:
With guidance from Prof. David Marlett, Ph.D., Managing Director of the Brantley Risk and Insurance Center at Appalachian State University, we applied the following weights to determine each company’s final score:
Each insurer received a rating between 0.5 and 5 stars, with 5 stars representing the highest performance.