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Travelers offers the cheapest car insurance in Wisconsin, with an average annual cost of $1,089, based on Insure.com’s data study. However, the exact rates may vary based on factors specific to you.

Each state has different car insurance requirements. In Wisconsin, drivers are required to carry minimum liability coverage of $25,000 for bodily injury protection per person, $50,000 of bodily injury coverage per accident, and $10,000 for property damage accident.

However, many Wisconsin drivers prefer full coverage car insurance because it provides adequate coverage in the event of an accident.

Below, you’ll find which insurance companies are the most affordable for different categories.

Cheapest overall: Travelers
$1,089/year
National avg. rate
Cheapest for at-fault accident: Travelers
$1,599/year
Avg. rate after an at-fault accident
Cheapest for speeding ticket: Erie Insurance
$1,450/year
Avg. rate after speeding ticket

Key Takeaways

  • Travelers offers the lowest car insurance rate in Wisconsin, at $1,089 per year, which is about 35% cheaper than the state average.
  • Travelers has the cheapest rates for drivers with a history of at-fault accidents, with an average annual cost of $1,599.
  • The ZIP code 54113 has the most affordable car insurance rates in Wisconsin, at an average annual cost of $1,303.

Cheap car insurance companies in Wisconsin

Travelers offers the cheapest car insurance in Wisconsin, with an average price of $1,089 per year. It’s 35% less expensive than the average car insurance cost in Wisconsin. The rates will vary based on factors such as your driving history, age, ZIP code, and the make and model of your car.

When shopping for auto insurance, compare rates from multiple companies to make sure you’re getting the best deal.

Below are the annual rates for car insurance from the cheapest car insurance companies.

CompanyAverage annual rates
Travelers$1,089
GEICO$1,195
Nationwide$1,287
Erie Insurance$1,313
West Bend Insurance Company$1,373
Acuity Insurance$1,933
Progressive$2,128
Farmers$2,139
State Farm$2,378
Allstate$2,515
USAA*$984

*Note: USAA only offers coverage to military members, veterans and their families.

How we choose the cheapest car insurance companies in Wisconsin

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170+

Carriers reviewed
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53M+

Quotes analysed
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34K+

ZIP codes examined

Cheapest ZIP codes for car insurance in Wisconsin

In Wisconsin, the 54113 ZIP code has the most affordable car insurance rates at $1,303. The table below shows the cheapest ZIP codes for car insurance rates.

ZIP codeCityAverage annual rates
54113Combined Locks$1,303
54956Neenah$1,304
54136Kimberly$1,306
54952Menasha$1,307
54915Appleton$1,309
54914Appleton$1,309
54140Little Chute$1,311
54313Howard$1,317
54301Allouez$1,318
54911Appleton$1,319

Auto insurance premiums vary significantly from city to city, so drivers need to be sure they’re getting the best deal. Insure.com has done the research for you. Get more information on auto insurance rates by city below.

Car insurance rates in Wisconsin by city

Cheapest car insurance in Wisconsin by age

In Wisconsin, young drivers often face higher insurance premiums than adults due to their higher likelihood of being involved in accidents and filing claims. According to an analysis by Insure.com, a 16-year-old driver pays $6,050 more for insurance than a 40-year-old driver.

Below are the cheapest auto insurance rates for Wisconsin drivers of different ages.

Age groupFull coverage annual premiums
Teens (16-19)$5,774
Young Adults (20-24)$2,672
Adults (25-60)$1,661
Seniors (65-75)$1,613

Cheapest car insurance in Wisconsin by driver history

Your driving history plays a key role in determining your car insurance rates. If you cause an accident or are convicted of a driving offense, your premiums are likely to rise. However, a clean driving record indicates that you are a low-risk driver, which can result in lower insurance costs.

Cheapest car insurance after a speeding ticket in Wisconsin

Below is a list of the top three companies that provide affordable car insurance for drivers with a speeding ticket.

  • Erie Insurance: $1,450 per year
  • Travelers: $1,649 per year
  • Nationwide: $2,236 per year

A single speeding ticket in Wisconsin can cause your insurance rates to go up by 39%, or $643, according to Insure.com’s analysis.

Dealing with a speeding ticket can be a hassle, as it involves paying a fine and facing increased insurance rates. However, there are some insurers who offer affordable premiums to drivers with a speeding ticket on their record.

CompanyAverage annual premiumNew rate after accident% Increase$ Increase
Erie Insurance$1,313$1,45010%$137
Travelers$1,089$1,64951%$560
Nationwide$1,287$2,23674%$949
GEICO$1,195$2,34296%$1,147
State Farm$2,378$2,5839%$205
Progressive$2,128$2,82333%$695
Allstate$2,515$2,89615%$381
Farmers$2,139$3,27553%$1,136
USAA*$984$1,15217%$168

*Note: USAA only offers coverage to military members, veterans and their families.

Cheapest car insurance after an accident in Wisconsin

Here are the top three insurers that provide cheap car insurance rates following an accident.

  • Travelers: $1,599 per year
  • Erie Insurance: $1,770 per year
  • Nationwide: $2,300 per year

Travelers offers the cheapest car insurance rates for drivers following an at-fault accident, with an average car insurance cost of $1,599 annually.

If you’re found at fault, your insurance premiums may go up. However, you can still compare car insurance rates from different insurers to get the best deal.

Below are the companies offering the most affordable car insurance for drivers with an accident on your driving record.

CompanyAverage annual premiumNew rate after accident% Increase$ Increase
Travelers$1,089$1,59947%$510
Erie Insurance$1,313$1,77035%$457
Nationwide$1,287$2,30079%$1,013
GEICO$1,195$2,398101%$1,203
State Farm$2,378$2,78717%$409
Farmers$2,139$3,31055%$1,171
Progressive$2,128$3,72375%$1,595
Allstate$2,515$4,07862%$1,563
USAA*$984$1,43446%$450

*Note: USAA only offers coverage to military members, veterans and their families.

Cheapest car insurance after a DUI conviction in Wisconsin

Below is a list of the top three companies offering affordable car insurance following a DUI conviction.

  • Travelers: $1,723 per year
  • Erie Insurance: $2,091 per year
  • Progressive: $2,393 per year

If you’ve recently been convicted of a DUI, you might be concerned about how it will impact your car insurance rates. Most insurance companies will consider you a high-risk driver and increase your premiums. But some insurers offer relatively affordable rates.

The table below outlines the insurance companies that offer the most affordable car insurance rates following a DUI conviction.

CompanyAverage annual premiumNew rate after accident$ Increase% Increase
Travelers$1,089$1,723$63458%
Erie Insurance$1,313$2,091$77859%
Progressive$2,128$2,393$26512%
State Farm$2,378$2,583$2059%
Nationwide$1,287$2,990$1,703132%
GEICO$1,195$3,016$1,821152%
Allstate$2,515$3,202$68727%
Farmers$2,139$4,508$2,369111%
USAA*$984$1,817$83385%

*Note: USAA only offers coverage to military members, veterans and their families.

Average car insurance cost in Wisconsin

Full coverage insurance costs more than minimum liability insurance, but the extra cost is worth it for most drivers. The average cost of full coverage car insurance in Wisconsin is $231 less than the national average car insurance rates in the U.S.

There are different full coverage limits that a driver can purchase. However, Insure.com editors recommend that you should carry 100/300/100 coverage limits.

What is full coverage car insurance in Wisconsin?

Full coverage car insurance covers bodily injury liability, property damage liability, collision and comprehensive coverage. Collision insurance helps pay for repairs if your car is damaged in an accident, while comprehensive insurance protects against damage from non-collision events like theft or natural disasters.

In Wisconsin, if you’re leasing or financing your car, your lender might require you to purchase collision and comprehensive insurance on top of the state-required liability coverage.

Final thoughts

While it’s common to look for ways to lower your car insurance premium, cutting corners on coverage could end up costing you much more in the long run.

Before purchasing an auto insurance policy, consider your specific needs to ensure you’re adequately covered. Since insurance rates can vary, it’s a good idea to compare quotes from multiple companies to find the right policy in Wisconsin.

Methodology

Insure.com gathered data from Quadrant Information Services to get car insurance rates in Wisconsin. The rates are based on a sample profile of a 40-year-old male and female driving a Honda Accord LX with a good insurance score and no violation on record for a full coverage insurance policy with limits 100/300/100 and $500 comprehensive and collision deductibles.

We analyzed 53,409,632 insurance quotes from 170 insurance companies across 34,588 ZIP codes nationwide.

To determine car insurance rates for high-risk drivers with a history of traffic violations, we used a sample profile of a 40-year-old male and female driver who own a Honda Accord LX.

We also used sample profiles of drivers from different age groups: Teen drivers (Age 16-19), young drivers (Age 20-24), adult drivers (Age 25-60) and senior drivers (Age 65-75)

We determined the premiums for a high-risk driver with the following incidents applied

  1. 1 At-fault property damage accident over $2K
  2. 1 At-fault property damage accident under $2K
  3. At-fault bodily injury accident
  4. Poor credit
  5. DUI/DWI first offense
  6. Speeding 30+ over limit
  7. Speeding ticket 1-10 MPH over limit
  8. Speeding ticket 11-29 MPH over the limit

These are sample rates, and your exact rates may vary.

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Shivani Gite
Contributing Writer

 
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Shivani Gite is a personal finance and insurance writer with a degree in journalism and mass communication. She is passionate about making insurance topics easy to understand for people and helping them make better financial decisions.

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