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At Insure.com, we are committed to providing the timely, accurate and expert information consumers need to make smart insurance decisions. All our content is written and reviewed by industry professionals and insurance experts. Our team carefully vets our rate data to ensure we only provide reliable and up-to-date insurance pricing. For a deeper dive into our process, see our complete methodology. We follow the highest editorial standards. Our content is based solely on objective research and data gathering. We maintain strict editorial independence to ensure unbiased coverage of the insurance industry.

Drivers in Wisconsin pay $195 per month for full coverage car insurance, or $2,343 per year. Carrying only your state’s minimum required liability coverage brings the average down to $47 per month or $569 per year. These are statewide averages, so your own rate may land higher or lower.

What you’ll actually pay depends on where you live, your age, driving record, credit score and the type of car you drive. Insurers also weigh state-specific risks like accident frequency, repair and medical costs, theft rates and weather, which is why drivers in busy urban areas typically pay more than those in rural ones.

Some of these factors are within your control. You can lower your rate by maintaining a clean driving record, improving your credit score, bundling policies or comparing quotes from multiple insurers.

Average annual cost
$2,343

Average per month cost
$195

Average cost for state minimum coverage
$680 / Year

Cheapest car insurance company
GEICO

$1,607 / Year

Average cost for young drivers
$3,768 / Year

Average cost for Senior drivers
$2,381 / Year

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How much does car insurance cost in Wisconsin?

Drivers in Wisconsin pay an average of $195 per month ($2,343/year) for full coverage, or $47 per month ($569/year) for state minimum coverage.

The chart below shows average car insurance rates in Wisconsin across different coverage levels. These are statewide averages, so your own rate may land higher or lower.

Liability onlyFull coverageNon-owner state minimum liabilityState minimum liability-only
$680$2,343$398$569
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What does each coverage type include?

  • State minimum coverage: Meets your state’s legal requirements, covering liability only. It’s the cheapest option, but leaves you with minimal protection in a serious accident.
  • Liability only: Covers damage and injuries you cause to others, but not your own vehicle or injuries.
  • Comprehensive coverage: Pays for damage to your car from non-collision events, like theft, fire, or weather.
  • Collision coverage: Pays to repair or replace your car after an accident, regardless of who’s at fault.
  • Full coverage: Combines liability with comprehensive and collision coverage, protecting your own vehicle too. It costs more, but offers the most complete protection.
  • Non owners: Designed for those who don’t own a vehicle but occasionally borrow one and want liability coverage.

See what you’d actually pay

Averages only get you so far. To see what you should actually expect to pay, use the calculator below to get an estimate in four steps:

  1. Enter your vehicle’s year
  2. Select your state
  3. Choose your vehicle’s make
  4. Choose your vehicle’s model

You’ll get instant estimates for state minimum, liability only, and full coverage.

Data last refreshed in 2026
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How to lower your rate in Wisconsin:

  • Compare quotes from at least 3 insurers, since the first quote is rarely the best deal
  • Bundle home and auto policies to often qualify for a discount
  • Ask about available discounts and how you can qualify for them
  • Maintain a clean driving record, since fewer violations signal lower risk to insurers, which keeps your rate down
  • Avoid filing small claims, since paying minor costs out of pocket can help keep your rate from rising

How much car insurance coverage do you need in Wisconsin?

Drivers in Wisconsin must carry at least the state’s minimum liability coverage. This covers damage you cause to others, but not your own car or medical bills – if you’re at fault in a crash, you’d pay those costs yourself unless you have more coverage.

Minimum liability breaks down into two parts:

  • Bodily injury liability pays for others’ medical costs if you injure them. The “per person” limit caps what’s paid for one individual; the “per accident” limit caps the total for everyone.
  • Property damage liability pays to repair or replace others’ property, like their car or a fence.

Many drivers choose full coverage instead, which adds comprehensive and collision on top. It costs more, but protects your own vehicle too – from accidents, theft, or weather. If you’re financing or leasing, your lender likely requires it.

CoverageMinimum required

Bodily injury liability (per person)

$25,000

Bodily injury liability (per accident)

$50,000

Property damage liability

$10,000

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Who has the cheapest car insurance in Wisconsin?

GEICO has the cheapest rates, at an average of $1,607 per year or $134 a month for a full coverage policy with 100/300/100 limits and $500 collision and comprehensive deductibles.

Nationwide also stands out for its affordable premiums, with an average premium of $152 per month or $1,824 annually.

While these companies have some of the lowest average rates in Wisconsin, your actual premium may vary. It’s always worth comparing quotes to find the best deal.

Affordable car insurance providers in Wisconsin

Graph
Table
Company GroupAvg. Annual PremiumAvg. Monthly Premium
GEICO$1,607$134
Nationwide$1,824$152
Erie Insurance$1,926$161
Rural Mutual Insurance$1,983$165
Auto-Owners$2,379$198
West Bend Insurance Company$2,637$220
Farmers$2,834$236
Allstate$2,916$243
Acuity Insurance$2,994$249
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How much does car insurance cost by city in Wisconsin?

Car insurance rates in Wisconsin vary by city – drivers in Appleton and Green Bay pay $1,839 to $1,840 a year, while those in Milwaukee, Kenosha and Racine pay significantly more.

Location affects your rate because insurers price risk differently by area. Cities with heavier traffic, higher accident rates, and more theft or vandalism tend to have higher premiums, while areas with lower population density and fewer claims generally see lower rates.

CityAverage annual cost
Appleton$1,839
Green Bay$1,840
Oshkosh$1,892
Waukesha$1,970
Janesville$1,997
Eau Claire$2,110
Madison$2,118
Racine$2,291
Kenosha$2,323
Milwaukee$2,921
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Auto insurance premiums vary significantly from city to city, so drivers need to be sure they’re getting the best deal. Insure.com has done the research for you. Get more information on auto insurance rates by city below.

How does age affect car insurance rates in Wisconsin?

Few factors influence your premium as much as age. Premiums tend to run highest for teens, drop once drivers hit 25, remain fairly flat through adulthood, and shoot back up in the early 70s. That pattern reflects how insurers assess risk – younger drivers lack experience, while older drivers may face slower reaction times and changes in vision.

Below is a closer look at what Wisconsin drivers might pay by age and gender.

Car insurance rates for young drivers in Wisconsin

If you’re a young driver, expect to pay more than average – insurers see less experience behind the wheel as more risk, and price accordingly.

For example, a 20-year-old male driver in Wisconsin pays $5,359 a year, while a 20-year-old female driver pays $4,770. That changes by age 25, when average rates fall to $2,832 a year for men and $2,692 for women.

Age of driverAverage annual cost for Male driversAverage annual cost for Female drivers
20$5,359$4,770
21$4,013$3,620
22$3,688$3,359
23$3,422$3,173
24$3,255$3,066
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Car insurance rates for adults in Wisconsin

In Wisconsin, the average adult male driver pays $2,345 a year, or $195 a month, for full coverage, while adult female drivers average $2,314 a year, or $193 a month. Adults typically land lower rates than teens, who lack experience, and seniors, who may face slower reaction times, since insurers view them as the lower-risk group.

That said, individual rates can vary quite a bit, so it pays to compare quotes and find the best deal for your vehicle.

Age of driverAverage annual cost for Male driversAverage annual cost for Female drivers
25$2,832$2,692
30$2,487$2,480
35$2,388$2,382
40$2,328$2,358
45$2,275$2,301
50$2,174$2,161
55$2,134$2,081
60$2,145$2,062
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Car insurance rates for senior drivers in Wisconsin

Senior drivers typically see their premiums rise with age, since insurers consider older drivers higher risk – slower reaction times and vision changes can both increase accident risk.

Men pay about $2,196 a year on average at 65, compared to $2,097 for women. That climbs to $2,413 for men and $2,304 for women by 70, and further still by 75, to $2,694 for men and $2,585 for women.

Rates rising doesn’t mean you’re out of options – a clean driving record and senior discounts can both help offset the increase.

Age of driverAverage annual cost for Male driversAverage annual cost for Female drivers
65$2,196$2,097
70$2,413$2,304
75$2,694$2,585
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Which cars are the cheapest and most expensive to insure in Wisconsin?

In Wisconsin, Jeep Wrangler costs the least to insure, at $2,011 a year, while Mercedes-Maybach EQS SUV costs the most, at $7,154 a year. Your choice of vehicle has a major impact on your premium – cars with strong safety ratings, low repair costs, and fewer claims cost less to insure, while cars that are expensive to fix, frequently stolen, or often in accidents cost more.

Cheapest cars to insure in Wisconsin

Jeep Wrangler holds the lowest average premium in Wisconsin, at $2,011 a year, with Subaru Crosstrek close behind at $2,033 a year. Below are the cheapest cars to insure and their average annual rates:

Make ModelAvg. Annual Premium
Jeep Wrangler$2,011
Subaru Crosstrek$2,033
Subaru Outback$2,036
Mazda CX-5$2,106
Honda CR-V$2,119
Honda HR-V$2,133
Mazda CX-30$2,141
Buick Envista$2,148
Volkswagen Tiguan$2,152
Jeep Gladiator$2,154
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Most expensive cars to insure in Wisconsin

Mercedes-Maybach EQS SUV tops the list as the most expensive vehicle to insure in Wisconsin, averaging $7,154 a year. Below are the most expensive vehicles to insure and their average annual premiums:

Make ModelAvg. Annual Premium
Mercedes-Maybach EQS SUV$7,154
BMW M8 Gran Coupe$6,942
BMW M5 Touring$6,706
Audi e-tron GT$6,588
Mercedes-Maybach S-Class$6,471
Audi RS7$6,455
BMW i7$6,441
BMW M5$6,440
Lucid Air$6,413
Porsche Taycan$6,402
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Methodology

To determine average premiums, Insure.com commissioned Quadrant Information Services for 2026 car insurance data. Our team of data analysts and editors analyzed quotes from 195 insurance companies across 34,595 ZIP codes.

Rates are based on a sample profile of 40-year-old male and female drivers driving a Honda Accord LX with a clean driving record and a good insurance score. We gathered quotes across three coverage levels:

  • Full coverage: limits of $100,000 per person for bodily injury, $300,000 per accident, and $100,000 for property damage per accident.
  • State minimum: the lowest coverage your state legally allows.
  • Liability only: limits of $50,000 per person for bodily injury, $100,000 per accident, and $100,000 for property damage per accident.

Additionally, we collected average rates for drivers across four age groups:

  • Teen drivers (16-19)
  • Young drivers (20-24)
  • Adult drivers (25-26)
  • Senior drivers (65-75)

To compare costs across vehicles, we also analyzed rates for 1,549 make and model combinations, based on a 40-year-old male driver with the same coverage level (100/300/100 limits with a $500 collision/comprehensive deductible), a 12-mile commute, and 10,000 annual mileage.

The national average comes to $2,578. These rates are for comparison purposes, and your own rates may vary.

Read more about our research standards and methodology.

65.7M

Quotes reviewed

195

No. of carriers analyzed

34.5K

ZIP codes analyzed

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Alisha Ambre

 
  

Alisha Ambre holds a Bachelor of Arts with honours in English Literature and Media Studies. She focuses on crafting clear, engaging content that makes complex information feel practical and approachable for everyday readers. When she’s not writing, she’s likely on the volleyball court or immersed in a good video game.

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