GEICO is well known for its advertising campaigns including the gecko, which first appeared in 1999, and the caveman, which it started in 2004, but GEICO began back in 1936 as the Government Employees Insurance Company, initially targeting federal employees and certain categories of enlisted military officers. Within a year, GEICO had written 3,700 policies and hired 12 staff members.
Today, the company has more than 11 million policyholders, an A++ financial strength rating from A.M. Best and offers coverage in every state plus the District of Columbia. GEICO no longer limits who it insures and has grown to be the second largest car insurance provider in the nation.
GEICO still offers discounts to its original customer base of federal employees and military officers, so it should certainly be considered by drivers in those fields. There are several additional discounts for which drivers can qualify, making rates even more competitive.
GEICO offers an organization discount for professional groups, alumni associations, employers, charities or societies. Creating a formal partnership with the company provides the organization with a revenue stream and entitles members to receive exclusive benefits and premium discounts.
GEICO also has profiles on six social media platforms, including a blog and a YouTube channel.