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Globe Life Insurance Life Insurance Ratings

Customer Satisfaction Ratings (based on 100 survey results)
Customer ServiceValue for PriceWebsite and Apps% Who Would Recommend to a FriendA.M. Best
Effective as of:

A.M. Best's Financial Strength Rating is an independent opinion of an insurer's financial strength and ability to meet its ongoing insurance policy and contract obligations.

A.M. Best's rating is NOT used to calculate the overall score but it is important information to consider when choosing an insurance company.

out of 100
October 31, 2019
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Reasons for Buying from Globe Life Insurance

Customers of Globe Life Insurance originally decided to purchase from the company for these reasons:
Recommended by friend or family member21%
Offered best price20%
Was the company my parents had13%
Saw TV commercial12%
Saw online ad10%
I had other insurance with this company6%
Financial Strength rating2%
The company website and mobile apps are easy to use and helpful1%

How likely are you to recommend this company to a friend, coworker or family member?

I would definitely recommend this company. 42%
I probably would recommend this company. 30%
Neutral 23%
I probably would not recommend this company. 4%
I would not recommend this company. 1%

What kind of insurance do you have?

Permanent, including whole life 46%
Term 43%
Both 10%
Other 1%

How much do you pay annually for your life insurance policy

Less than $250
$250 - $499
$1,000 - $1,249
$1,250 - $1,499
$1,500 - $1,749
$4,000 or more
$2,000 - $2,249
$2,250 - $2,499

Website and Apps

How easy to use and how helpful they are
35%Satisfied - Fulfills my needs okay
29%Completely satisfied - Gives me what I want and more
24%Neutral - No good or bad feelings on this
10%Never visited or used website or mobile app
2%Not Satisfied - Is not a good website or app
0%Very unsatisfied - Their digital offerings are not good at all or nonexistent

How You Prefer to Deal with Insurers

24%In person
18%Interactive website
3%Mobile App
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About Globe Life Insurance

Life insurance policies offered

  • Term Life
  • Whole Life
  • Children’s Life

Other offerings

  • Accidental benefits
  • Mortgage protection
  • Medicare supplemental

Best Life Insurance Companies 2020: How Globe Life Insurance Stacks Up

Globe Life insurance scored 83.19 overall in the 2020 Best Life Insurance Company survey, which placed it in 13th place. Globe’s highest ranking was 12th for customer service. Globe Life ranked 13th for price and ease of use of website and apps. Seventy-two percent of the policyholders surveyed said they would recommend Globe Life to others.

Gauging an insurance company

Before buying with a company it is wise to check on a company's financial strength and complaint record. The A.M. Best rating listed above gives you an idea of Globe Life's financial strength to pay claims. A complaint ratio can be found on the National Association of Insurance Commissioners (NAIC) site. The median complaint ratio from the NAIC is always 1.00. This means half of the insurers have a complaint ratio of under 1.00 and half have a ratio above. Basically, numbers lower than 1.00 are better with fewer complaints than the median and a number higher than 1.00 has more complaints than the median. For life insurance, Globe Life (NAIC# 91472) had a complaint ratio of 3.72 for individual life and 0.53 for group life for 2018. 2019 complaint numbers will be available in 2020.

Company Background

Rural beginnings

Globe Life was founded in 1951 when two men decided to market inexpensive but dependable life insurance policies to Americans living in rural areas.  They obtained a loan and set up in Oklahoma City, Oklahoma. By 1964 they had expanded to 36 states.  And now more than half a century later they offer life insurance nationwide and have become a subsidiary of Torchmark Corporation.  Globe Life is the official life insurance company of the Texas Rangers.

Contact information

Corporate Headquarters

3700 S. Stonebridge Drive

McKinney, TX  75070

Customer service/Claims:  1-877-577-3860

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