Globe Life ranks well for customer satisfaction and the company placed ninth in the Insure.com list of Best Life Insurance Companies.
Chris Kissell is a Denver-based writer and editor with work featured on U.S. News & World Report, MSN Money, Fox Business, Forbes, Yahoo Finance, Money Talks News and more.
Nupur Gambhir is a content editor and licensed life, health, and disability insurance expert. She has extensive experience bringing brands to life and has built award-nominated campaigns for travel and tech. Her insurance expertise has been featured in Bloomberg News, Forbes Advisor, CNET, Fortune, Slate, Real Simple, Lifehacker, The Financial Gym, and the end-of-life planning service.
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Globe Life rates well for overall customer satisfaction. The company also scored reasonably well in just about every other category in Insure.com’s survey of insurance consumers.
Overall, Globe Life ranked in ninth place in our Best Life Insurance Company rankings, receiving 2.1 out of 5 stars. The insurer also enjoys generally strong third-party ratings, including an A rating from AM Best for financial stability.
Below is Insure.com’s review of the company. It’s based on third-party metrics and an in-depth survey of insurance customers. Find the full methodology here, including an explanation of our survey scores.
Almost 75% of the Globe Life customers rank the company highly for customer satisfaction, which puts it, along with Northwestern Mutual, in the middle of the pack among surveyed companies.
However, Globe Life received an 812 out of 1,000 score for customer satisfaction in J.D. Power’s 2022 U.S. Individual Life Insurance Study, which is well above its average score of 774. State Farm, among the companies we ranked, received among the highest Insure.com survey and J.D. Power scores.
Ease of service is important for most policyholders — who doesn’t want their insurance policy to be hassle-free? Globe gets a score of 77% for ease of service, which is just below the survey average of 79%. State Farm was the only company to score higher than 90% in this category.
Close to 70% of its customers rate Globe Life highly for policy offerings, but that puts the company in the bottom half of companies in this category. Almost 90% of State Farm customers gave it a high score here.
Two-thirds of Globe Life’s customers give the company high marks for trust. In most cases, companies saw their percentages in this category fall in the 60% to 80% range. State Farm did the best among the ranked companies in this category, followed by Mutual of Omaha and Northwestern.
A good experience with an insurer creates loyal customers. And loyal customers stick with their insurer. Almost 95% of customers plan to re-sign with Globe Life, which is a pretty good score. However, 100% of the customers of a few other insurers said they would renew with their current company.
Globe Life’s roots began in 1900 in Huntsville, Alabama, as Liberty National Life Insurance Company. In 1951, Globe Life Accident and Insurance Company was founded to provide affordable life insurance to families.
After a series of mergers and acquisitions over the next half-century, Globe Life became a subsidiary of Torchmark Corporation and then was renamed Globe Life in 2018. The company is headquartered in McKinney, Texas, near Dallas.
Globe Life. “Globe Life.” Accessed December 2022.
Globe Life. “Contact Us.” Accessed December 2022.
J.D. Power. “Individual Life Insurance Study”. Accessed December 2022.
Insure.com in the fall of 2022 surveyed more than 1,500 people with auto, home, life and health insurance (540 with life insurance). The survey was conducted by online market research company Slice MR. Respondents were asked to name their insurer and the editors then selected – based on the number of responses – the top companies for this year’s Best Life Insurance Companies ranking. Insure.com needed 20 or more of a company’s customers to respond to the survey for that insurer to be included in the ranking, although in some categories the editors did consider companies with 18 or 19 responses.
Respondents were first asked to grade their insurer in the following categories – customer satisfaction, claims satisfaction and policy offerings. The percentage of respondents who said they were satisfied or very satisfied with their insurer is presented in the results.
Survey score calculation: Respondents were then asked to rank their insurer’s top three attributes out of more than a dozen presented – including customer satisfaction and policy offerings. For a number one choice, five points were given; for a second choice, three points; and for a third choice, a single point. The total points for each choice – first, second and third – were then divided by the number of each company’s customers who responded to that survey question to create a percentage. Those percentages are presented in the results as scores.
Respondents were then asked if they would recommend their insurer to someone else. The percentage who said yes is presented in the results.
They also were given the statement “I trust my insurance company” and asked if they strongly agreed, agreed, disagreed or strongly disagreed with the statement. The percentage of those who said they agreed or strongly agreed is presented in the results.
The editors compiled the survey results and then collected National Association of Insurance Commissioners’ complaint data, which ranks a company by the number of customer complaints it receives, and AM Best data, which measures financial strength.
They also collected insurance rate data from Quadrant Information Services (for auto and home insurance), Compulife (for life insurance) and the public health marketplace (for health insurance).
With the help of Prof. David Marlett, Ph.D., managing director of the Brantley Risk and Insurance Center at Appalachian State University, the editors created a rating system to determine which insurance companies were best in each sector. For life insurers, we used the following weights to calculate the overall score for each company:
To find the industry average annual premium, insure.com weighed the rates from 9 companies: AAA, Farmers, Guardian Life, John Hancock, Lincoln Financial, MassMutual, New York Life, Northwestern Mutual and Transamerica. Rates are based on premiums for 35-year-old males and females who are non-smokers and in good health. Rates are for a 20-year-term policy that provides $500,000 in coverage.
No insurer in our star ranking received less than 1 star and the highest possible ranking is 5 stars.