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Gerber Life Insurance Life Insurance Ratings

Customer Satisfaction Ratings (based on 100 survey results)
Customer ServiceValue for PriceWebsite and Apps% Who Would Recommend to a FriendA.M. Best
Effective as of:

A.M. Best's Financial Strength Rating is an independent opinion of an insurer's financial strength and ability to meet its ongoing insurance policy and contract obligations.

A.M. Best's rating is NOT used to calculate the overall score but it is important information to consider when choosing an insurance company.

out of 100
May 29, 2019
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Reasons for Buying from Gerber Life Insurance

Customers of Gerber Life Insurance originally decided to purchase from the company for these reasons:
Saw TV commercial22%
Recommended by friend or family member15%
Offered best price12%
Saw online ad10%
Financial Strength rating8%
Was the company my parents had6%
The company website and mobile apps are easy to use and helpful4%
I had other insurance with this company1%

How likely are you to recommend this company to a friend, coworker or family member?

I would definitely recommend this company. 50%
I probably would recommend this company. 35%
Neutral 12%
I probably would not recommend this company. 2%
I would not recommend this company. 1%

What kind of insurance do you have?

Whole 51%
Term 35%
Both 12%
Other - fill in 2%

How much do you pay annually for your life insurance policy

$251 - $500 27%
$501-$750 24%
less than $250 20%
$751-$1,000 17%
$1,001-$1,500 10%
$1,501-$2,000 2%
$2,001-$2,500 0%
More than $2,501 0%

Website and Apps

How easy to use and how helpful they are
45%Excellent - Gives me what I need and more
38%Good - Fulfills my needs
11%Just okay - Fulfills some but not all of my needs
5%Never visited/used website or mobile app
1%Unsatisfactory - Doesn?t fulfill my needs, website/app is severely lacking

How You Prefer to Deal with Insurers

24%In person
18%Interactive website
2%Smartphone app
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About Gerber Life insurance

Life insurance policies offered

  • Term Life
  • Whole Life
  • Guaranteed Life
  • Children’s Life (Gerber Life Grow-Up Plan)
  • College Plan

Other offerings

  • Accident prevention

Best Life Insurance Companies: How Gerber Life Stacks Up

Gerber Life insurance claimed 7th spot and a score of 87.36 in the  most recent survey of Best Life Insurance Company. Gerber Life’s highest showing was in customer service, where it came in 3rd.  A high amount of respondents, 85%, said they would recommend Gerber Life.

Gauging an insurance company

Before buying with a company it is wise to check on a company's financial strength and complaint record. The A.M. Best rating listed above gives you an idea of Allstate's financial strength to pay claims. A complaint ratio can be found on the National Association of Insurance Commissioners (NAIC) site. The median complaint ratio from the NAIC is always 1.00. This means half of the insurers have a complaint ratio of under 1.00 and half have a ratio above. Basically, numbers lower than 1.00 are better with fewer complaints than the median and a number higher than 1.00 has more complaints than the median. For life insurance, Gerber Life (NAIC# 70939) had a complaint ratio of 0.54 for individual life for 2018. 2019 complaint numbers will be available in 2020.

Company Background

Not just for children

Gerber Life is known for image of a baby and child life insurance policies, but it offers policies for adults as well.  The company’s mission is to provide financial security and protection for parents by offering affordable life insurance policies to all family members – from the youngest to oldest.  Gerber Life Insurance offers life insurance throughout the U.S., Puerto Rico and Canada.

Contact information

Corporate Headquarters

445 State Street

Fremont, MI 49412

Customer service/Claims:  1-800-704-2180

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