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Gerber Life Insurance Life Insurance Ratings
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Reasons for Buying from Gerber Life Insurance
Customers of Gerber Life Insurance originally decided to purchase from the company for these reasons:
| Recommended by friend or family member | 18% |
| Offered best price | 16% |
| Reputation | 13% |
| Saw TV commercial | 12% |
| Saw online ad | 11% |
| Was the company my parents had | 10% |
| Financial Strength rating | 8% |
| Other | 7% |
| I had other insurance with this company | 3% |
| The company website and mobile apps are easy to use and helpful | 2% |
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About Gerber Life insurance
Life insurance policies offered
- Term Life
- Whole Life
- Guaranteed Life
- Children’s Life (Gerber Life Grow-Up Plan)
- College Plan
Other offerings
- Accident prevention
Best Life Insurance Companies 2020: How Gerber Life Insurance Measures Up
Gerber Life insurance claimed 10th spot overall and a score of 84.61 in the 2020 Best Life Insurance Company survey. Gerber Life’s highest showing was in customer service, ranking 9th. Gerber came in 10th for value for price and 12th ease of use of websites and app. A high amount of respondents, 82%, said they would recommend Gerber Life.
Gauging an insurance company
Before buying with a company it is wise to check on a company's financial strength and complaint record. The A.M. Best rating listed above gives you an idea of Gerber Life's financial strength to pay claims. A complaint ratio can be found on the National Association of Insurance Commissioners (NAIC) site. The median complaint ratio from the NAIC is always 1.00. This means half of the insurers have a complaint ratio of under 1.00 and half have a ratio above. Basically, numbers lower than 1.00 are better with fewer complaints than the median and a number higher than 1.00 has more complaints than the median. For life insurance, Gerber Life (NAIC# 70939) had a complaint ratio of 0.54 for individual life for 2018. 2019 complaint numbers will be available in 2020.
Company Background
Not just for children
Gerber Life is known for image of a baby and child life insurance policies, but it offers policies for adults as well. The company’s mission is to provide financial security and protection for parents by offering affordable life insurance policies to all family members – from the youngest to oldest. Gerber Life Insurance offers life insurance throughout the U.S., Puerto Rico and Canada.
Contact information
Corporate Headquarters
445 State Street
Fremont, MI 49412
Customer service/Claims: 1-800-704-2180
Feedback of Surveyed Policyholders
Our survey asked policyholders to share experiences or give feedback that they would
like to share with others looking to potentially buy from their current insurance company. Here's what they had to say:
Positive Feedback
Neutral/Negative Feedback
"They are cheap and friendly but they aren't easy to get thru to on the phone"
"This company wasn't that good so I wouldn't recommend it that much."
"More flexibility on payments would be nice"
"I have not had to deal directly with them as my parents are the ones who set up the life insurance"
"They are fair but kind of pricey if you are looking for life insurance for more then one child"
"Comfortable, but I would not recommend it to everyone."
"I kinda feel they are inconsiderate when it comes to pricing. They have average customer service support but overall they are expensive"
"I don't really understand how life insurance works. My parents have had this policy on all their kids and never had to use it so I don't know if mine would be useful or not"
"Mobile application is easy to use. However moderate services they provide to their customers."
"They are ok. I just pay the premiums and have never contacted them."
"I have no real problems with this insurer."
"it is a good company but they could improve some parts"
"Moderate customer service, no delays in queries."
"They are just okay"
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"They are quick to respond in a timely manner"
-Age 18-36, Alaska"Exceptional performers in their field"
-Age 18-36, California"Good company, no issues to speak of"
-Age 18-36, California"I love it, there is payment flexibility"
-Age 18-36, California"They care, are very convenient with the best policies."
-Age 18-36, California"They have excellent service"
-Age 18-36, California"Company provide protection to its customers from children to adult for whole life, also provide reasonable and fair rates."
-Age 18-36, Colorado"I enjoy the way they provide service in a friendly manner"
-Age 18-36, Florida"It's a great company I have been very well taken Care of"
-Age 18-36, Florida"They have a friendly behavior"
-Age 18-36, Florida"I trust in them. It is the mission of the company to be the brand that parents trust to help them achieve financial security and protection for their families."
-Age 18-36, Georgia"They are cheap and have excellent benefits down the road."
-Age 18-36, Georgia"I definitely want to share I've had good experiences with Gerber so far"
-Age 18-36, Hawaii"I've never really had any issues with them. They're pretty laid back and get their job done"
-Age 18-36, Indiana"I want them to know that they offer good reliable insurance at reasonable prices."
-Age 18-36, Kentucky"They're a good company to buy life insurance from"
-Age 18-36, Kentucky"Works with me and my budget"
-Age 18-36, Kentucky"Great products"
-Age 18-36, Louisiana"Everything is easy and offers many alternatives"
-Age 18-36, Maryland"As I get older the insurance amount increases with no increase to payment"
-Age 18-36, Massachusetts"Their offers are very favorable to the customers"
-Age 18-36, Michigan"Good price and good service for the cost, feels like a good value."
-Age 18-36, Missouri"Best suggestion and advice are give by the company to its customers for example company suggest to take life insurance policy for children at very young stage."
-Age 18-36, Montana"The company makes buying life insurance very convenient"
-Age 18-36, New York"Excellent company that provides security to me and my family"
-Age 18-36, New York"Good company"
-Age 18-36, North Carolina"Never had any issues with them. Good prices and always helpful."
-Age 18-36, North Carolina"Customer service is well there is no problem in claiming and settlement is not that much lengthy."
-Age 18-36, Ohio"Gives me what I need and more"
-Age 18-36, Ohio"Awesome company"
-Age 18-36, Pennsylvania"If some prices to high for you they will give you other options that fits your budget."
-Age 18-36, South Carolina"Easy to navigate"
-Age 18-36, Tennessee"Never miss a beat. Always quick to help with any concerns or questions."
-Age 18-36, Tennessee"It is affordable on a small budget."
-Age 18-36, Texas"My all needs are fulfilled"
-Age 18-36, Virginia"Knowledgeable, good reputation"
-Age 18-36, Washington"They take the time to answer any questions and are knowledgeable about the services they provide"
-Age 18-36, West Virginia"Compare them with others, you will find them better"
-Age 37-52, California"My insurer is cares about its customers and they provide good value for the money"
-Age 37-52, California"Services are fast and friendly."
-Age 37-52, California"They genuinely care about my needs."
-Age 37-52, Delaware"I can recommend to my friend. She is very smart and can handle in much better way."
-Age 37-52, District of Columbia"Excellent insurance company, they have supported me in all circumstances, good attention, modern and attentive"
-Age 37-52, Florida"iI provides an excellent products with comprehensive range of features and benefits"
-Age 37-52, Florida"It easy to contact to them and always they ready to help their customers."
-Age 37-52, Hawaii"Great experience with this company"
-Age 37-52, Illinois"They are good"
-Age 37-52, Illinois"Good to have this plan."
-Age 37-52, Indiana"Lovely people. Acceptable prices."
-Age 37-52, Indiana"Very low deductibles and low premium."
-Age 37-52, Iowa"Insurance rates are very competitive and lower"
-Age 37-52, Kentucky"Satisfaction level is neutral, however good to continue with them."
-Age 37-52, Kentucky"Offered at my bank but have to call if we have questions though they are friendly and helpful."
-Age 37-52, Michigan"Trust this company so much"
-Age 37-52, New Jersey"Great for family and me to be covered for the future"
-Age 37-52, New York"If there is anything you need they are there for you you can call an ask anything."
-Age 37-52, New York"Its a good company"
-Age 37-52, Oklahoma"Fast, easy and reliable"
-Age 37-52, Oregon"Easy to switch out of my parents name to mine, as I'm still alive, I don't know much else about it."
-Age 37-52, Pennsylvania"They have cheap rates."
-Age 37-52, South Carolina"Treated nicely with insurer."
-Age 37-52, Utah"I would want them to know that the last time I contacted their customer service they took their time and cared."
-Age 37-52, Vermont"Seem to be very caring"
-Age 37-52, Virginia"This company has a very fair payment tier and insurers all are treated equally and with respect for one anohter"
-Age 53+, California"Good company"
-Age 53+, Illinois"Policies are available from children to adults of all age groups, life insurance solutions are imaginative and interesting."
-Age 53+, Illinois"They are a good company, give good guidance and are affordable."
-Age 53+, Illinois"Caring representatives."
-Age 53+, Iowa"They have automated system. Easy to connect with them. Friendy behavior."
-Age 53+, Kentucky"If you have concerns they have a great customer service, help you with any problems. Been dealing with this company over 20 years, they have no financial problems, still in business."
-Age 53+, Louisiana"Simple comfortable plans, competitive prices and provides best offers."
-Age 53+, New Jersey"Its life insurance policies helps its buyers in covering monthly bills, like rent or mortgage and even helps fund for child education."
-Age 53+, New York"Family feelings are in numbers here, protections of member of families is super most priority of the company."
-Age 53+, North Carolina"Gerber life insurance offers a simplified process, making it easier to get life insurance."
-Age 53+, North Carolina"Would recommend, lovely people to deal with"
-Age 53+, South Carolina"It has an extensive product portfolio."
-Age 53+, Wyoming