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Lincoln National Life Insurance Ratings

Lincoln National
   Effective Date: December 08, 2015

Thirty-one percent of Lincoln National Life customers we surveyed say they chose the insurer because of its reputation and another 30 percent said it was because Lincoln offered the best price. Eighty-one percent of customers we surveyed say they have or would recommend the company.


Customer Satisfaction Ratings

(105 reviews)

For Price
% Who Would
Recommend to
a Friend
% Who Plan
to Renew

A+    December 08, 2015

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Reason for buying from Lincoln National
Customers of Lincoln National originally decided to purchase from the company for these reasons:
28%The insurer offered the best price.
19%The insurer was recommended by a friend.
16%Financial stability.
14%The insurer's reputation.
9%Saw a commercial.
7%Was the company their parents had.
5%Other reason.
2%Ease of use.
2%Had other insurance with this company.
Would you recommend this company?
  • already have
  • yes
  • not sure
  • probably not
  • no
  • 39%
  • 41%
  • 17%
  • 2%
  • 1%

About Lincoln National

Best Life Insurance Companies 2017

In this year's survey, Lincoln National Life Insurance Co. landed a 79.4 overall ranking. Overall, the insurer did quite well, with 83 percent of its members stating that they would recommend the insurer, and customers rated it 4 out of 5 stars for its customer service and 3.75 for value for price.

Not just the Lincoln name, but also the ideals

In 1905, Abraham Lincoln’s son, Robert Todd Lincoln granted a newly-formed insurance company the permission to use his father’s name and likeness. Over a century later, Lincoln Financial Group is a diversified financial services organization headquartered in the Philadelphia region. With $171 billion in assets under management as of March 31, 2009, Lincoln Financial Group serves the financial needs of more than 17 million Americans. The company strives to honor the legacy and ideals of President Lincoln helping customers build secure futures.

Life insurance policies offered

  • Term life
  • Universal life
  • Variable Universal life

Contact information

Corporate headquarters

Lincoln National Corporation
150 North Radnor-Chester Road.
Radnor, PA 19087
Customer service: 877-275-5462

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