Best Life Insurance Companies

Lincoln National Life Insurance Co. Reviews And Ratings

Updated on
Lincoln National Life Insurance Co. Ratings
Overall Rating
Customer Service
Value for Price
Website & Apps
Customers who recommend 70%
AM Best Financial Strength Ratings A+

About The Lincoln National Life Insurance Company

Customer service/Claims 877-275-5462
Corporate Headquarters Lincoln National Corporation
150 North Radnor-Chester Road.
Radnor, PA 19087

The Lincoln National Life Insurance Company was founded in 1905 in Fort Wayne, Indiana, when the company was granted permission from Abraham Lincoln’s son, Robert Todd Lincoln, to use his father’s name and likeness.

The company continued to grow over the next several decades, surpassing $100 billion of life insurance in force in 1983. In 1987, the company introduced MoneyGuard, an innovative product that combines a universal life insurance policy with a long-term care benefit rider. This was the first popular hybrid life insurance/long-term care policy, which pays out if you need care in a nursing home, assisted living or your own home or pays your heirs a death benefit if you don’t use up the benefit for long-term care.

In 2006, the company merged with Jefferson Pilot, another large financial service company. The Lincoln National Life Insurance Company is an affiliate of the Lincoln Financial Group, which focuses primarily on life insurance, annuities, group benefits and retirement plans, and is headquartered outside of Philadelphia.

The Lincoln National Life Insurance Company life Insurance Coverages

  • Term life insurance
  • Universal life insurance
  • Indexed universal life insurance
  • Variable universal life insurance
  • Hybrid long-term care/life insurance

Best life insurance companies 2021: The Lincoln National Life Insurance Company

Taking care of you and your loved ones for over 115 years.

How The Lincoln National Life Insurance Company life insurance stacks up

Lincoln National Life Insurance Company earned a 3 out of 5-star overall rating in our annual review of Best Life Insurance Companies. They earned 3 and 3.5 out of 5-star ratings across the board in price, customer service and website & apps.

When we asked Lincoln National Life Insurance Company customers if they would recommend the company to others, 70% said yes.

How likely customers would recommend this company?

31% I would definitely recommend this company
39% I would probably recommend this company
21% Neutral
6% I would probably not recommend this company
3% I would not recommend this company

Reasons for Buying

Customers of Lincoln National Life Insurance Co. originally decided to purchase from the company for these reasons:
  • 20% Recommended by friend or family member
  • 17% Offered best price
  • 12% Reputation
  • 8% I had other insurance with this company
  • 7% Saw TV commercial
  • 7% Was the company my parents had
  • 5% Financial strength rating
  • 5% The company website and mobile apps are easy to use and helpful
  • 3% Saw online ad

What kind of life insurance do you have?

Permanent, including whole life

How much do you pay annually for your life insurance policy (per person if have more than one life policy in your household)

Less than $250
$250 - $499
$500 - $749
$750 - $999
$2,000 - $2,249
$1,000 - $1,249
$3,000 - $3,249
$1,250 - $1,499
$1,750 - $1,999
$1,500 - $1,749
$2,500 - $2,749
$3,250 - $3,499
$4,000 or more
$2,750 - $2,999
$3,500 - $3,999

Ratings on Website & Apps

  • Completely satisfied / Outstanding website & apps that give me what I need and more 32%
  • Fairly satisfied / Fulfills my needs OK 27%
  • Average website and apps 28%
  • Very unsatisfied / digital offering is severely lacking 5%
  • Unsatisfied / website and/or apps are not fulfilling my needs 5%

How do you prefer to deal with insurer and policy?

  • In person 22%
  • Phone 40%
  • Email 15%
  • Interactive website 19%
  • Mobile App 4%

Customer Complaint Ratio


The complaint data is gathered from the NAIC Complaint Index, which collects complaint information from state insurance regulators and then compares a company’s performance to other companies in the same insurance market. The national average is always calculated to be 1.00; those above 1.00 are worse than the national average and those below are better (have less complaints) than the national average. Read more at the NAIC website.

Note: Many companies have a variety of subsidiaries listed with the NAIC, the one rated here may be different than the one that writes your policy. Check with your company/agent for specific information.

Lincoln National Life Insurance Co.’s customer complaint ratio for Individual Life insurance is 0.27
Lincoln National Life Insurance Co.’s customer complaint ratio for Group Life insurance is 1.38

In which states is Lincoln National Life Insurance Co. available?

Customer Reviews

Our survey asked policyholders to share experiences or give feedback that they would like to share with others looking to potentially buy from their current insurance company. Here's what they had to say:

Customer Reviews

112 Reviews. 3.5 Stars out of 5
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