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Lincoln National Life Insurance Co. Life Insurance Ratings
Ranked
No. 1
Overall
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Reasons for Buying from Lincoln National Life Insurance Co.
Customers of Lincoln National Life Insurance Co. originally decided to purchase from the company for these reasons:
| Saw online ad | 19% |
| Reputation | 18% |
| Financial Strength rating | 15% |
| Offered best price | 14% |
| Recommended by friend or family member | 8% |
| Saw TV commercial | 8% |
| Was the company my parents had | 7% |
| Other | 5% |
| The company website and mobile apps are easy to use and helpful | 5% |
| I had other insurance with this company | 2% |
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About Lincoln National
Life insurance policies offered
- Term life
- Universal life
- Variable Universal life
Best Life Insurance Companies: How Lincoln National Stacks Up
Lincoln National came out on top in the Best Life Insurance Companies survey with a stellar overall score of 89.02. Lincoln also topped the rankings for price and customer service. Most of those surveyed, 94%, said they would recommend Lincoln National.
Gauging an insurance company
Before buying with a company it is wise to check on a company's financial strength and complaint record. The A.M. Best rating listed above gives you an idea of Allstate's financial strength to pay claims. A complaint ratio can be found on the National Association of Insurance Commissioners (NAIC) site. The median complaint ratio from the NAIC is always 1.00. This means half of the insurers have a complaint ratio of under 1.00 and half have a ratio above. Basically, numbers lower than 1.00 are better with fewer complaints than the median and a number higher than 1.00 has more complaints than the median. For life insurance, Lincoln National (NAIC# 65676) had a complaint ratio of 0.07 for individual life and 0.24 for group life for 2018. 2019 complaint numbers will be available in 2020.
Company Background
Not just the Lincoln name, but also the ideals
In 1905, Abraham Lincoln’s son, Robert Todd Lincoln granted a newly-formed insurance company the permission to use his father’s name and likeness. Over a century later, Lincoln Financial Group is a diversified financial services organization headquartered in the Philadelphia region. With $171 billion in assets under management as of March 31, 2009, Lincoln Financial Group serves the financial needs of more than 17 million Americans. The company strives to honor the legacy and ideals of President Lincoln helping customers build secure futures.
Contact information
Corporate headquarters
Lincoln National Corporation
150 North Radnor-Chester Road.
Radnor, PA 19087
Customer service: 877-275-5462
Feedback of Surveyed Policyholders
Our survey asked policyholders to share experiences or give feedback that they would
like to share with others looking to potentially buy from their current insurance company. Here's what they had to say:
Positive Feedback (77)
Neutral/Negative Feedback (16)
"It needs to improve insurance offers"
"Nothing good nor bad to say about them, just an insurance company"
"Meets my needs for myself"
"Nothing negative for this company, providing enough for me"
"Mixed reactions, customer support/plans are awesome but charges are not low"
"I have never really interacted with them."
"I’ve never needed to use their insurance so far. Their rates are fair"
"I am not happy with this company and wish I could just drop them. They always have mix-ups which seem to benefit them, not me."
"I have never interacted with them other than tell them to quit bugging me about adding more and paying for it."
"I have nevern had to contact them"
"Product is a fair price."
"Services can be improved"
"Difficult to deal with. nobody seems to know anything."
"A part from the minor incidents, they were helpful"
"i will never love to use my life insurance"
"In order to handle my issues, they have given me out of the way service sometimes in stead of straight forward answers"
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"Feel comfortable about them"
-Age 18-36, California"I would like them to find out about the great offers they have, they are extremely attractive, besides being a great company with an excellent history"
-Age 18-36, California"Todo al respecto"
-Age 18-36, California"Offers quality policies"
-Age 18-36, Connecticut"Quick response and correct advice made me trust on this company"
-Age 18-36, Connecticut"Friendly nature and faithful people."
-Age 18-36, Delaware"Great service, and quick results"
-Age 18-36, Florida"I loved how simple it ws to use this company"
-Age 18-36, Florida"Not costly at all"
-Age 18-36, Florida"The great performance that has had the last years, without a doubt some highly recommended services"
-Age 18-36, Georgia"This company doing nice job in build up the user friendly app which make certain good benefit to customer and make the policy process fast"
-Age 18-36, Hawaii"The claims process are easy and provide exclusive cash back offers and deals"
-Age 18-36, Indiana"It has good reputation and great service"
-Age 18-36, Michigan"The agent of this company are better in service compared to the other companies staff"
-Age 18-36, Michigan"Very good services and excellent functions"
-Age 18-36, Nevada"My life is secured because of this great company"
-Age 18-36, New Jersey"Very good profit after the completion"
-Age 18-36, New Jersey"Helped me in clearing my doubts and to choose a right and beneficial plan for me"
-Age 18-36, New York"Insurer have a strong financial strength"
-Age 18-36, New York"Meets all my considerations and needs"
-Age 18-36, North Carolina"Service is pretty fast and efficient"
-Age 18-36, North Carolina"This insurance company is good in my point of view as compared to others"
-Age 18-36, North Carolina"Very fair prices, nice people. I recommed it"
-Age 18-36, Texas"They cover people with illnesses like diabetes"
-Age 37-52, Alabama"Very good service"
-Age 37-52, Alabama"I am so delighted with their services"
-Age 37-52, California"My monthly payments are low. The care I receive is beyond good. Awesome coverage, main reason is also my age"
-Age 37-52, California"Nice people in customer service area"
-Age 37-52, California"Prompt payments."
-Age 37-52, California"They stand with you when required"
-Age 37-52, California"Very generous staff, good customer service"
-Age 37-52, California"I found them to be simple and honest"
-Age 37-52, Connecticut"Conservative processes not adopted here modern methods are applied in making plans and giving insurance for life."
-Age 37-52, Florida"Customer service representatives are very accurate"
-Age 37-52, Florida"They explain me everything face to face and it was more comfortable"
-Age 37-52, Florida"Good company having great future."
-Age 37-52, Hawaii"It provides best offers at competitive prices and resigned to help its customers in all respects."
-Age 37-52, Hawaii"Easy and clear terms and conditions"
-Age 37-52, Massachusetts"Gets excellent attention whether it's online or in live"
-Age 37-52, Massachusetts"Bbest protection that I can afford"
-Age 37-52, Michigan"Find them amazing people"
-Age 37-52, Michigan"Getting full worth of my money"
-Age 37-52, Montana"Gives you freedom to make changes to your policies"
-Age 37-52, New Jersey"It's all been a good experience with them"
-Age 37-52, New Jersey"My personal experience is good with this company"
-Age 37-52, New Jersey"Their customer care center is wonderful"
-Age 37-52, New Jersey"Very popular company, doing great"
-Age 37-52, New Jersey"Will listen to your needs and then they will offer most reasonable premiums"
-Age 37-52, North Carolina"I always am able to speak with a live person whenever I have questions."
-Age 37-52, Oklahoma"They care that you get the right policy for your needs"
-Age 37-52, Pennsylvania"I feel good and no problem at all with this company."
-Age 37-52, Texas"I'm very happy with them"
-Age 53+, California"A very caring company and prompt with any issue resolution."
-Age 53+, Connecticut"Easy to navigate applications, no delay."
-Age 53+, Kansas"Easy to navigate claims. Good coverage plans."
-Age 53+, Maine"Administration is very good for this company"
-Age 53+, Michigan"Company helps to replace income lost if something happens to customers and gives protection with a combination of easy and flexible premium payments."
-Age 53+, Michigan"Exceptionally well administration of this company"
-Age 53+, Michigan"I made a best decision about choosing this policy and company"
-Age 53+, Michigan"Quick to act, responsive behavior"
-Age 53+, Michigan"Great price and great rep!"
-Age 53+, Minnesota"Helpful reps"
-Age 53+, Montana"Fully electronic processing for fast approvals in as few as two days if no lab work is required, highly competitive rates for people of ages 50 or under."
-Age 53+, New Jersey"Innovative life insurance solutions are in bulk in the company for its policies purchasers and determined to help its customers."
-Age 53+, New Jersey"Very good prices as compared to others."
-Age 53+, New Jersey"Very beneficial to contact this insurance company"
-Age 53+, New York"I am a happy-satisfied customer"
-Age 53+, North Carolina"It has voluntary product to enhance benefits, their leads a tradition of integrity and present patented technology with superior service."
-Age 53+, North Carolina"Suggested best policy matching my needs"
-Age 53+, North Carolina"Good to recommend others."
-Age 53+, Pennsylvania"It was a good price for what I need."
-Age 53+, South Carolina"Friendly people, regular updates on your policy."
-Age 53+, South Dakota"Good company to work with"
-Age 53+, Tennessee"Great customer service"
-Age 53+, Texas"They offer very good policies with low premiums."
-Age 53+, Texas"They treat you like a person not a robot, plus you can speak to real people when you call. They work with you to get the most out of it when it is needed"
-Age 53+, Vermont"Company offers term life and permanent coverage, it also cheap life insurance at low premium. Its different plans are simple, safe and secure."
-Age 53+, Virginia