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American Family Car Insurance Ratings

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American Family
A
   Effective Date: June 10, 2016
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Customer Satisfaction Ratings

(114 reviews)

 
Product
 
Overall
Claims
Processing
Customer
Service
Value
For Price
AUTO
80.7
% Who Would
Recommend to
a Friend
79%
% Who Plan
to Renew
91%
Financial
Strength
Ratings

A    June 10, 2016


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Reason for buying from American Family
Customers of American Family originally decided to purchase from the company for these reasons:
38%Saw a commercial.
19%The insurer offered the best price.
18%The insurer's reputation.
15%The insurer was recommended by a friend.
5%Was the company their parents had.
3%Other reason.
2%Had other insurance with this company.
Would you recommend this company?
  • already have
  • yes
  • not sure
  • probably not
  • no
  • 32%
  • 47%
  • 18%
  • 2%
  • 1%

Would you renew?
  • yes
  • no
  • 91%
  • 9%



About American Family

American Family car insurance received an overall score of 80.7 on our annual customer satisfaction study, which we use to determine the best car insurance companies.  Customer service received 4.5 stars, which speaks to the 91 percent of those surveyed who plan to renew their policy. Value for price and claims processing both received four out of five stars. American Family is the 9th-largest auto insurer in the U.S. and offers auto insurance policies in 19 states.

Dream big

Like many successful insurance companies, American Family Insurance has its roots in farming in the American Midwest. It began as Farmers Mutual Automobile Insurance Company in Madison, Wis., in 1927. Over the years, Farmers Mutual's market expanded from rural areas to small towns and from the suburbs to metropolitan areas, and in 1963, the company changed its name to American Family Mutual Insurance Company to reflect its broader customer base. The company also expanded its geographic base. Today, American Family Insurance with a team of 3,500 agents serves customers in 19 states.

The company believes is managing risk so that its clients are free to “dream big.” The company created a space in Madison, WI where they hold activity classes and events for the whole family and showcase exhibits of inspiration and support for bringing dreams to life.

Types of auto coverage

Offerings can vary by state.

  • Personal auto
  • Motorcycle
  • All-terrain  vehicle

Other types of coverage

  • Homeowners
  • Life
  • Renters
  • Condo/Townhouse
  • Business Insurance
  • Umbrella
  • Farm and ranch

 

Consider American Family Insurance for a customer-owned company and one point of contact

American Family is a mutual company, meaning its customers are its owners, but don’t think that makes it small time.  American Family is the nation's fourth-largest mutual property and casualty insurer. With a mutual insurance company, any profits earned are returned to the policyholders in the form or dividends or reduced premiums.

The company boasts a team of agents committed to taking care of your insurance needs completely. If you have multiple policies, one agent will be your point of contact for all your claims and information needs. If you live in an area where you might suffer multiple types of claims at once, such as from severe weather damaging your home and car, dealing with one agent and one company instead of several might ease the burden.

 

Contact information

Corporate Headquarters

6000 American Parkway

Madison, WI 53783

 

Customer service and claims: 1-888-692-6326

What's covered
Coverage Options
Usage-based. Rates can be based on your mileage and how you drive.
Accident forgiveness. Your rates won't increase after your first accident.
New car replacement. If you total your car the insurer will pay for a new car.
Pet injury coverage. Pays vet bills for dogs or cats injured in a crash (up to specificed limits).
Mobile app. The insurer offers an app for smartphones.

Discounts
Multi-policy. Discount for more than one type of policy with the same insurance provider.
Multi-vehicle. Discount for two or more vehicles on the same car insurance policy.
Defensive driver. Discount for an approved defensive driving or driver improvement class.
Academic achievement. Discount for full-time students who meet certain academic criteria.
Passive restraint/air bag. Discount for factory-installed safety devices such as an air bag.
Safe driver/clean record. Discount for no accidents or traffic violations, usually for three or five years.

Note: Not all discounts will be available in all states or for all customers. Details and eligibility will vary by insurer. Insurers may offer additional discounts not included on this list.