About American Family
American Family has been in business for more than 80 years.
It began as Farmers Mutual Automobile Insurance Company in Madison, Wis., in 1927, with 346 charter members.
Farmers Mutual was started by a struggling insurance salesman, Herman Wittwer, who dreamed of success selling auto insurance to Wisconsin farmers. His idea succeeded. By the end of its first year, his insurance company had 486 policyholders who paid $8,130 in premiums while it incurred only $45.85 in losses.
Over the years, Farmers Mutual's market expanded from rural areas to small towns and from the suburbs to metropolitan areas.
In 1963, the company changed its name to American Family Mutual Insurance Company to reflect its broader customer base.
The company also expanded its geographic base. Today, American Family Insurance and its sales force of nearly 3,500 agents serve customers in 19 states. Its corporate headquarters are still located in Madison, Wis.
American Family is the nation's fourth-largest mutual property and casualty insurer. It consists of 10 companies with more than $17.3 billion in total assets.
American Family is a mutual company. Its customers are its owners.
American Family offers discounts depending on your age, driving record, where you live and the safety features your vehicle has.