About American Family
American Family car insurance received an overall score of 80.7 on our annual customer satisfaction study, which we use to determine the best car insurance companies. Customer service received 4.5 stars, which speaks to the 91 percent of those surveyed who plan to renew their policy. Value for price and claims processing both received four out of five stars. American Family is the 9th-largest auto insurer in the U.S. and offers auto insurance policies in 19 states.
Like many successful insurance companies, American Family Insurance has its roots in farming in the American Midwest. It began as Farmers Mutual Automobile Insurance Company in Madison, Wis., in 1927. Over the years, Farmers Mutual's market expanded from rural areas to small towns and from the suburbs to metropolitan areas, and in 1963, the company changed its name to American Family Mutual Insurance Company to reflect its broader customer base. The company also expanded its geographic base. Today, American Family Insurance with a team of 3,500 agents serves customers in 19 states.
The company believes is managing risk so that its clients are free to “dream big.” The company created a space in Madison, WI where they hold activity classes and events for the whole family and showcase exhibits of inspiration and support for bringing dreams to life.
Types of auto coverage
Offerings can vary by state.
- Personal auto
- All-terrain vehicle
Other types of coverage
- Business Insurance
- Farm and ranch
Consider American Family Insurance for a customer-owned company and one point of contact
American Family is a mutual company, meaning its customers are its owners, but don’t think that makes it small time. American Family is the nation's fourth-largest mutual property and casualty insurer. With a mutual insurance company, any profits earned are returned to the policyholders in the form or dividends or reduced premiums.
The company boasts a team of agents committed to taking care of your insurance needs completely. If you have multiple policies, one agent will be your point of contact for all your claims and information needs. If you live in an area where you might suffer multiple types of claims at once, such as from severe weather damaging your home and car, dealing with one agent and one company instead of several might ease the burden.
6000 American Parkway
Madison, WI 53783
Customer service and claims: 1-888-692-6326