GEICO Car Insurance Ratings
   Effective Date: March 20, 2015
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Customer Satisfaction Ratings

(403 reviews)

Overall +
Processing +
Service +
For Price +
% Who Would
Recommend to
a Friend
% Who Plan
to Renew

A++    March 20, 2015

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Reason for buying from GEICO
Customers of GEICO originally decided to purchase from the company for these reasons:
16% Saw a commercial.
18% The insurer's reputation.
38% The insurer offered the best price.
16% The insurer was recommended by a friend.
6% Was the company their parents had.
3% Other reason.
Would you recommend this company?
  • already have
  • yes
  • not sure
  • probably not
  • no
  • 31%
  • 44%
  • 21%
  • 3%
  • 0%

Would you renew?
  • yes
  • no
  • 92%
  • 8%


Geico car insurance received 5 out of 5 stars for “value for price” in our annual best car insurance companies survey.  An impressive 92% of the surveyed customers say they plan to renew with Geico at the end of their current term.  Geico started as the Government Employees Insurance Company and aimed to insure federal employees.  Geico no longer limits who it insures and has grown to be the second largest car insurance provider in the nation.  It does, however, still give discounts to federal employees and military members.

Geico background:

The company known as GEICO began in 1936 as the Government Employees Insurance Company. It was founded by a couple from Texas, Leo and Lillian Goodwin. Their plan was to sell insurance to carefully targeted groups. Their initial target was federal employees and certain categories of enlisted military officers.

Within a year, GEICO had written 3,700 policies and hired 12 staff members.

In 1948, the company needed new investors when its original investors went in other directions. A friend of the Goodwins, Lorimer Davidson, an investment banker, helped. Among the investors he found was Benjamin Graham, a business professor at Columbia University in New York. Warren Buffet was a student of Graham's and in 1951 Buffet bought his first GEICO stock. In 1996, GEICO would become a wholly owned subsidiary of Buffet's company, Berkshire Hathaway.

Leo Goodwin retired in 1958 and named Davidson his successor. Davidson moved company headquarters from Fort Worth, Texas, to Chevy Chase, Md., in 1959.

In 1964, the company passed its 1 million policyholder mark.

The company struggled some in the 1970s after its founders died, but returned to prudent underwriting in the 1980s and began to thrive again.

Today, has more than 11 million policyholders.

GEICO employs more than 27,000 associates and maintains nine regional offices across the country and two service centers in Iowa and Hawaii.

GEICO continues to offer special discount programs and service options to military personnel. In addition to auto insurance, it offers coverage for motorcycles, RVs, ATVs, and boats. It offers insurance in all 50 states and the District of Columbia.

GEICO is well known for its advertising campaigns including the gecko, which first appeared in 1999, and the caveman, which it started in 2004. Maxwell the Pig was recently added to its animated advertisements.

What's covered
Coverage Options
Accident forgiveness. Your rates won't increase after your first accident.
Mobile app. The insurer offers an app for smartphones.

Multi-policy. Discount for more than one type of policy with the same insurance provider.
Multi-vehicle. Discount for two or more vehicles on the same car insurance policy.
Defensive driver. Discount for an approved defensive driving or driver improvement class.
Academic achievement. Discount for full-time students who meet certain academic criteria.
Passive restraint/air bag. Discount for factory-installed safety devices such as an air bag.
Safe driver/clean record. Discount for no accidents or traffic violations, usually for three or five years.

Note: Not all discounts will be available in all states or for all customers. Details and eligibility will vary by insurer. Insurers may offer additional discounts not included on this list.