Farmers Car Insurance Ratings

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Customer Satisfaction Ratings

(125 reviews)

Overall +
Processing +
Service +
For Price +
Additional Factors:
% of Customers Who Would
Recommend This Company to a Friend
% of Customers
Who Plan to Renew

A    March 20, 2015

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Reason for buying from Farmers
Customers of Farmers originally decided to purchase from the company for these reasons:
6% Saw a commercial.
10% The insurer's reputation.
28% The insurer offered the best price.
30% The insurer was recommended by a friend.
11% Was the company their parents had.
9% Other reason.
Would you recommend this company?
  • already have
  • yes
  • not sure
  • probably not
  • no
  • 32%
  • 42%
  • 22%
  • 3%
  • 0%

Would you renew?
  • yes
  • no
  • 89%
  • 11%

About Farmers

Farmers Automobile Inter-Insurance Exchange was founded by two men with different backgrounds -- John C. Tyler and Thomas E. Leavey -- but a common interest in providing quality auto insurance for farmers and ranchers.

Born in a sod hut in South Dakota, Tyler moved to Los Angeles and became a painting contractor. But he changed careers and went into the insurance business.

Leavey was born on a dairy farm in California and went east to attend Georgetown University law school. He returned to California with his law degree and went into banking.

Friends since the mid-20s, Tyler and Leavey became business partners, opening their auto insurance company in Los Angeles in 1928, just before the Great Depression hit. They went farm to farm looking for policyholders to sign up.

Their timing wasn't ideal, but farmers weathered the nation's economic woes. It was one of few insurance companies able to pay its policyholders' claims in cash rather than IOUs.

By the 1940s, Farmers had expanded into 19 states. Providing auto and truck insurance to farmers and non-farmers, Farmers became the leading auto insurance carrier in the Northwest.

In the 1960s, Farmers was the first major insurance company to offer customers a monthly payment plan that wasn't a finance plan and that didn't charge interest.

In 1988, the British American Tobacco Co. acquired Farmers Group. Ten years later, Farmers was again acquired, this time by Zurich Financial Services.

In 2007, after Farmers acquired insurer Bristol West, it added more non-standard auto policies for its customers.

In 2009, 21st Century Insurance and Financial Services, based in Wilmington, Del., became a part of the Farmers Insurance Group of Companies.

In 2005, following in its founders' commitment to the environment, Farmers became the first major insurer to offer a discount for hybrid and other alternative-fuel vehicles.

In addition to auto insurance, Farmers offers policies for collectible cars, motorcycles, and recreational vehicles including RVs, motorhomes and travel trailers, among other lines.

Coverage Options
Accident forgiveness. Your rates won't increase after your first accident.
New car replacement. If you total your car the insurer will pay for a new car.
Mobile app. The insurer offers an app for smartphones.

Note: Not all coverage options will be available in all states or for all customers. Some options may require extra premium. Details and eligibility will vary by insurer.
Multi-policy. Discount for more than one type of policy with the same insurance provider.
Multi-vehicle. Discount for two or more vehicles on the same car insurance policy.
Defensive driver. Discount for an approved defensive driving or driver improvement class.
Academic achievement. Discount for full-time students who meet certain academic criteria.
Passive restraint/air bag. Discount for factory-installed safety devices such as an air bag.
Safe driver/clean record. Discount for no accidents or traffic violations, usually for three or five years.

Note: Not all discounts will be available in all states or for all customers. Details and eligibility will vary by insurer. Insurers may offer additional discounts not included on this list.

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