American Family Auto Insurance Ratings

Best Auto Insurance Companies 2021: How American Family auto insurance measures up

American Family: Best car insurance for discounts

American Family earned a spot in our 2021 review of the Best Auto Insurance Companies as the Best Car Insurance for Discounts. 

They earned a four-star InsureScore for customer service but stood out from the crowd in their wide variety of discounts offered. Even if American Family policy prices don’t always look the lowest, once you factor in that nearly everyone will qualify for at least one of their discounts, their prices are reasonable and competitive. 

Ninety-four percent of American Family car insurance customers said they plan to renew their policies.

Gauging an insurance company

Before buying with a company it is wise to check on a company's financial strength and complaint record. The A.M. Best rating listed above gives you an idea of American Family's financial strength to pay claims. A complaint ratio can be found on the National Association of Insurance Commissioners (NAIC) site. The median complaint ratio from the NAIC is always 1.00. This means half of the insurers have a complaint ratio of under 1.00 and half have a ratio above. Basically, numbers lower than 1.00 are better with fewer complaints than the median and a number higher than 1.00 has more complaints than the median.

Company Background

Dream Big

Like many successful insurance companies, American Family Insurance has its roots in farming in the American Midwest. It began as Farmers Mutual Automobile Insurance Company in Madison, Wis., in 1927. Over the years, Farmers Mutual's market expanded from rural areas to small towns and from the suburbs to metropolitan areas, and in 1963, the company changed its name to American Family Mutual Insurance Company to reflect its broader customer base. The company also expanded its geographic base. Today, American Family Insurance with a team of 3,500 agents serves customers in 19 states:

1. Arizona
2. Colorado
3. Georgia
4. Idaho
5. Illinois
6. Indiana
7. Iowa
8. Kansas
9. Minnesota
10. Missouri
11. Nebraska
12. Nevada
13. North Dakota
14. Ohio
15. Oregon
16. South Dakota
17. Utah
18. Washington
19. Wisconsin

The company believes is managing risk so that its clients are free to “dream big.” The company created a space in Madison, WI where they hold activity classes and events for the whole family and showcase exhibits of inspiration and support for bringing dreams to life.

Consider American Family Insurance for a customer-owned company and one point of contact

American Family is a mutual company, meaning its customers are its owners, but don’t think that makes it small time.  American Family is the nation's fourth-largest mutual property and casualty insurer. With a mutual insurance company, any profits earned are returned to the policyholders in the form or dividends or reduced premiums.

The company boasts a team of agents committed to taking care of your insurance needs completely. If you have multiple policies, one agent will be your point of contact for all your claims and information needs. If you live in an area where you might suffer multiple types of claims at once, such as from severe weather damaging your home and car, dealing with one agent and one company instead of several might ease the burden.

Contact information

Corporate Headquarters

6000 American Parkway

Madison, WI 53783

Customer service and claims: 1-888-692-6326