American Family Auto Insurance Reviews and Ratings

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american family
American Family Ratings
Overall Rating: 3.73
J.D. Power: 3.30
Average Premium: 4.19
Speeding-Increase: 4.36
At-Fault: 5.00
NAIC: 5.00
Multi-Policy Discount: 3.19
AM Best Rating A
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About American Family Car Insurance Company

Customer service/Claims:1-888-692-6326
Corporate Headquarters 6000 American Parkway
Madison, WI 53783

Company Background

Dream Big

Like many successful insurance companies, American Family Insurance has its roots in farming in the American Midwest. It began as Farmers Mutual Automobile Insurance Company in Madison, Wis., in 1927. Over the years, Farmers Mutual’s market expanded from rural areas to small towns and from the suburbs to metropolitan areas, and in 1963, the company changed its name to American Family Mutual Insurance Company to reflect its broader customer base. The company also expanded its geographic base. Today, American Family Insurance with a team of 3,500 agents serves customers in 19 states:

  1. Arizona
  2. Colorado
  3. Georgia
  4. Idaho
  5. Illinois
  6. Indiana
  7. Iowa
  8. Kansas
  9. Minnesota
  10. Missouri
  11. Nebraska
  12. Nevada
  13. North Dakota
  14. Ohio
  15. Oregon
  16. South Dakota
  17. Utah
  18. Washington
  19. Wisconsin

The company believes is managing risk so that its clients are free to “dream big.” The company created a space in Madison, WI where they hold activity classes and events for the whole family and showcase exhibits of inspiration and support for bringing dreams to life.

Consider American Family Insurance for a customer-owned company and one point of contact

American Family is a mutual company, meaning its customers are its owners, but don’t think that makes it small time.  American Family is the nation’s fourth-largest mutual property and casualty insurer. With a mutual insurance company, any profits earned are returned to the policyholders in the form or dividends or reduced premiums.

The company boasts a team of agents committed to taking care of your insurance needs completely. If you have multiple policies, one agent will be your point of contact for all your claims and information needs. If you live in an area where you might suffer multiple types of claims at once, such as from severe weather damaging your home and car, dealing with one agent and one company instead of several might ease the burden.

American Family Car Insurance Coverages

  • Personal auto
  • Motorcycle
  • All-terrain vehicle

American Family Car Insurance Additional Policies

  • Homeowners
  • Life
  • Renters
  • Condo/Townhouse
  • Business Insurance
  • Umbrella
  • Farm and ranch
Coverage Options
Usage-based/Telematics Icon
Usage-based/Telematics
Rates can be based on your mileage and how you drive.
Accident forgiveness Icon
Accident forgiveness
Your rates won"t increase after your first accident.
New car replacement Icon
New car replacement
If you total your car the insurer will pay for a new car.
Pet injury coverage Icon
Pet injury coverage
Pays vet bills for dogs or cats injured in a crash (up to specificed limits).
Mobile app Icon
Mobile app
The insurer offers an app for smartphones.
Discounts
Multi-policy Icon
Multi-policy
Discount for more than one type of policy with the same insurance provider.
Multi-vehicle Icon
Multi-vehicle
Discount for two or more vehicles on the same car insurance policy.
Driver training/Defensive driving Icon
Driver training/Defensive driving
Discount for an approved defensive driving or driver improvement class.
Academic achievement Icon
Academic achievement
Discount for full-time students who meet certain academic criteria.
Passive -restraint (air bag) Icon
Passive -restraint (air bag)
Discount for factory-installed safety devices such as an air bag.
Safe driver/clean driving record/good driver Icon
Safe driver/clean driving record/good driver
Discount for no accidents or traffic violations, usually for three or five years.

In which states is American Family available?

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Penny Gusner
Contributor

 
  

Penny is an expert on insurance procedures, rates, policies and claims. She has extensive knowledge of all major insurance lines -- auto, homeowners, life and health insurance. She has been answering consumers’ questions as an analyst for more than 15 years and has been featured in numerous major media outlets, including the Washington Post and Kiplinger’s.

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