American Family Car Insurance Ratings
Customer Satisfaction Ratings
(120 reviews)Compare free quotes from companies near you
- already have
- yes
- not sure
- probably not
- no
- 48%
- 36%
- 13%
- 3%
- 0%
- yes
- no
- 91%
- 9%
Best Auto Insurance Companies 2017
American Family Insurance was another very strong and consistent company in our survey. The auto insurer received 4.5 stars in three major categories: price, customer service and claims. “AmFam” also earned a 91 percent renewal rate and an 86 percent recommendation rate for an overall score of 89.2. American Family is the 9th-largest auto insurer in the U.S. and offers auto insurance policies in 19 states.
Dream big
Like many successful insurance companies, American Family Insurance has its roots in farming in the American Midwest. It began as Farmers Mutual Automobile Insurance Company in Madison, Wis., in 1927. Over the years, Farmers Mutual's market expanded from rural areas to small towns and from the suburbs to metropolitan areas, and in 1963, the company changed its name to American Family Mutual Insurance Company to reflect its broader customer base. The company also expanded its geographic base. Today, American Family Insurance with a team of 3,500 agents serves customers in 19 states:
- Arizona
- Colorado
- Georgia
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Minnesota
- Missouri
- Nebraska
- Nevada
- North Dakota
- Ohio
- Oregon
- South Dakota
- Utah
- Washington
- Wisconsin
The company believes is managing risk so that its clients are free to “dream big.” The company created a space in Madison, WI where they hold activity classes and events for the whole family and showcase exhibits of inspiration and support for bringing dreams to life.
Types of auto coverage
Offerings can vary by state.
- Personal auto
- Motorcycle
- All-terrain vehicle
Other types of coverage
- Homeowners
- Life
- Renters
- Condo/Townhouse
- Business Insurance
- Umbrella
- Farm and ranch
Consider American Family Insurance for a customer-owned company and one point of contact
American Family is a mutual company, meaning its customers are its owners, but don’t think that makes it small time. American Family is the nation's fourth-largest mutual property and casualty insurer. With a mutual insurance company, any profits earned are returned to the policyholders in the form or dividends or reduced premiums.
The company boasts a team of agents committed to taking care of your insurance needs completely. If you have multiple policies, one agent will be your point of contact for all your claims and information needs. If you live in an area where you might suffer multiple types of claims at once, such as from severe weather damaging your home and car, dealing with one agent and one company instead of several might ease the burden.
Contact information
Corporate Headquarters
6000 American Parkway
Madison, WI 53783
Customer service and claims: 1-888-692-6326
Usage-based. Rates can be based on your mileage and how you drive. Accident forgiveness. Your rates won't increase after your first accident. New car replacement. If you total your car the insurer will pay for a new car. Pet injury coverage. Pays vet bills for dogs or cats injured in a crash (up to specificed limits). Mobile app. The insurer offers an app for smartphones. Multi-policy. Discount for more than one type of policy with the same insurance provider. Multi-vehicle. Discount for two or more vehicles on the same car insurance policy. Defensive driver. Discount for an approved defensive driving or driver improvement class. Academic achievement. Discount for full-time students who meet certain academic criteria. Passive restraint/air bag. Discount for factory-installed safety devices such as an air bag. Safe driver/clean record. Discount for no accidents or traffic violations, usually for three or five years.