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American Family Auto Insurance Ratings

Ranked No. 2 (tied) Overall
Customer Satisfaction Ratings (based on 103 survey results)
ProductOverall
HOW WE WEIGH OUR SCORE
Claims ProcessingCustomer ServiceValue for PriceWebsite and Apps% Who Would Recommend to a Friend% Who Plan to RenewA.M. Best
Financial
Strength
Ratings
WHAT IS THIS RATING?

A.M. Best's Financial Strength Rating is an independent opinion of an insurer's financial strength and ability to meet its ongoing insurance policy and contract obligations.

A.M. Best's rating is NOT used to calculate the overall score but it is important information to consider when choosing an insurance company.

Auto
88.34
out of 100
93
90
84
86
93%
94%
A+
Oct 13, 2017
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Reasons for Buying from American Family

Customers of American Family originally decided to purchase from the company for these reasons:
Offered best price27%
Recommended by friend or family member23%
Reputation16%
Saw online ad16%
Financial Strength rating7%
Saw TV commercial7%
Was the company my parents had3%
I had other insurance with this company2%
The company website and mobile apps are easy to use and helpful0%

How likely are you to recommend this company to a friend, coworker or family member?

I would definitely recommend this company. 62%
I probably would recommend this company. 31%
Neutral 6%
I would not recommend this company. 1%
I probably would not recommend this company. 0%

Would you renew?

Yes 94%
No 6%

Website and Apps

How easy to use and how helpful they are
49%Excellent - Gives me what I need and more
40%Good - Fulfills my needs
6%Just okay - Fulfills some but not all of my needs
6%Never visited/used website or mobile app
0%Unsatisfactory - Doesn?t fulfill my needs, website/app is severely lacking

How You Prefer to Deal with Insurers

38%Phone
10%Email
33%In person
4%Smartphone app
16%Interactive website

About American Family

Types of auto coverage

  • Personal auto
  • Motorcycle
  • All-terrain  vehicle

Additional policies offered

  • Homeowners
  • Life
  • Renters
  • Condo/Townhouse
  • Business Insurance
  • Umbrella
  • Farm and ranch

Best Auto Insurance Companies 2018

With 4.5 stars and an overall score of 88.34 tied American Family with Allstate for second place in the Best Insurance Company 2018 survey. It placed first in a new ranking category that looked at the ease of use of the company’s website and apps. American Family scored a third place for customer service (and 5 stars), but earned only ninth place and 3.5 stars for value for price. No matter the cost, 94% of surveyed policyholders said they would renew their policy with American Family.

Dream Big

Like many successful insurance companies, American Family Insurance has its roots in farming in the American Midwest. It began as Farmers Mutual Automobile Insurance Company in Madison, Wis., in 1927. Over the years, Farmers Mutual's market expanded from rural areas to small towns and from the suburbs to metropolitan areas, and in 1963, the company changed its name to American Family Mutual Insurance Company to reflect its broader customer base. The company also expanded its geographic base. Today, American Family Insurance with a team of 3,500 agents serves customers in 19 states:

  1. Arizona
  2. Colorado
  3. Georgia
  4. Idaho
  5. Illinois
  6. Indiana
  7. Iowa
  8. Kansas
  9. Minnesota
  10. Missouri
  11. Nebraska
  12. Nevada
  13. North Dakota
  14. Ohio
  15. Oregon
  16. South Dakota
  17. Utah
  18. Washington
  19. Wisconsin

The company believes is managing risk so that its clients are free to “dream big.” The company created a space in Madison, WI where they hold activity classes and events for the whole family and showcase exhibits of inspiration and support for bringing dreams to life.


Consider American Family Insurance for a customer-owned company and one point of contact

American Family is a mutual company, meaning its customers are its owners, but don’t think that makes it small time.  American Family is the nation's fourth-largest mutual property and casualty insurer. With a mutual insurance company, any profits earned are returned to the policyholders in the form or dividends or reduced premiums.

The company boasts a team of agents committed to taking care of your insurance needs completely. If you have multiple policies, one agent will be your point of contact for all your claims and information needs. If you live in an area where you might suffer multiple types of claims at once, such as from severe weather damaging your home and car, dealing with one agent and one company instead of several might ease the burden.

Contact information

Corporate Headquarters

6000 American Parkway


Madison, WI 53783


Customer service and claims: 1-888-692-6326

Coverage Options

Pet injury coverage Pet injury coverage. Pays vet bills for dogs or cats injured in a crash (up to specificed limits).
Usage-based/Telematics Usage-based/Telematics. Rates can be based on your mileage and how you drive.
New car replacement New car replacement. If you total your car the insurer will pay for a new car.
Mobile app Mobile app. The insurer offers an app for smartphones.
Accident forgiveness Accident forgiveness. Your rates won't increase after your first accident.

Discounts

Multi-vehicle Multi-vehicle. Discount for two or more vehicles on the same car insurance policy.
Driver training/Defensive driving Driver training/Defensive driving. Discount for an approved defensive driving or driver improvement class.
Passive -restraint (air bag) Passive -restraint (air bag). Discount for factory-installed safety devices such as an air bag.
Safe driver/clean driving record/good driver Safe driver/clean driving record/good driver. Discount for no accidents or traffic violations, usually for three or five years.
Multi-policy Multi-policy. Discount for more than one type of policy with the same insurance provider.
Academic achievement Academic achievement. Discount for full-time students who meet certain academic criteria.
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