Home Car insurance Car insurance rates by state Low-cost car insurance in Wisconsin Low-cost car insurance in Wisconsin Our data shows Travelers delivers the lowest car insurance rates in Wisconsin. View Carriers Please enter valid zip Compare top carriers in your area Written by Shivani Gite Shivani Gite Shivani Gite is a personal finance and insurance writer with a degree in journalism and mass communication. She is passionate about making insurance topics easy to understand for people and helping them make better financial decisions. | Reviewed by Nupur Gambhir Nupur Gambhir Nupur Gambhir is an insurance expert and managing editor of Insure.com. She specializes in life and health insurance content, and has experience as a marketing consultant. | Updated on: September 23, 2025 Why you can trust Insure.com Quality Verified At Insure.com, we are committed to providing the timely, accurate and expert information consumers need to make smart insurance decisions. All our content is written and reviewed by industry professionals and insurance experts. Our team carefully vets our rate data to ensure we only provide reliable and up-to-date insurance pricing. We follow the highest editorial standards. Our content is based solely on objective research and data gathering. We maintain strict editorial independence to ensure unbiased coverage of the insurance industry. Drivers in Wisconsin can find the cheapest average premium with Travelers, at $1,089 per year. By comparison, the statewide average monthly cost is $139. Keep in mind that rates vary for each driver depending on factors like driving record, ZIP code, and vehicle type. Since auto insurance laws differ by state, Wisconsin requires drivers to carry at least $25,000 in bodily injury coverage per person, $50,000 in bodily injury per accident, and $10,000 for property damage liability.For broader protection, full coverage may be a smart option. It combines liability, collision, and comprehensive insurance, giving you coverage not only for other drivers but also for your own vehicle if it’s damaged in a crash, stolen, or affected by severe weather.Here’s how different insurers stack up for drivers in Wisconsin, depending on your situation. Key Takeaways Travelers has the cheapest average premium in Wisconsin, coming in at $1,089 per year – about 35% compared to the state average.For drivers with an at-fault accident on their record, Travelers offers the lowest rates, with annual costs averaging $1,599.The 54113 ZIP code is the least expensive area in Wisconsin for car insurance, with an average yearly premium of $1,303. Low-cost car insurance companies in WisconsinAmong all insurers in Wisconsin, Travelers comes in lowest at $1,089 per year – 35% less than the statewide average. Keep in mind that your actual premium depends on factors like age, driving history, ZIP code, and the type of car you drive.Comparing quotes from multiple companies is the best way to make sure you’re getting a competitive rate.Below are the annual premiums from the cheapest car insurance companies in Wisconsin.CompanyAverage annual ratesTravelers$1,089GEICO$1,195Nationwide$1,287Erie Insurance$1,313West Bend Insurance Company$1,373Acuity Insurance$1,933Progressive$2,128Farmers$2,139State Farm$2,378Allstate$2,515USAA*$984*USAA is only available to military community members and their families.Powered by:How we choose low-cost car insurance companies in Wisconsin 170+ Carriers reviewed 53M+ Quotes analysed 34K+ ZIP codes examined ZIP codes with the cheapest car insurance in WisconsinIn Wisconsin, drivers living in the 54113 ZIP code enjoy the lowest average annual premium at $1,303. Check the table below to see which other ZIP codes in the state have more affordable rates.ZIP codeCityAverage annual rates54113Combined Locks$1,30354956Neenah$1,30454136Kimberly$1,30654952Menasha$1,30754915Appleton$1,30954914Appleton$1,30954140Little Chute$1,31154313Howard$1,31754301Allouez$1,31854911Appleton$1,319Powered by: You might find interesting Average car insurance cost in WisconsinCheapest SR-22 insurance in WisconsinDo you need insurance to register a car in Wisconsin?How much is gap insurance in WisconsinNon-owner auto insurance in Wisconsin: Which company has the cheapest rates?The best, cheapest car insurance in WisconsinWisconsin car insurance calculatorBest and cheapest companies for home and auto bundles in Wisconsin Auto insurance premiums vary significantly from city to city, so drivers need to be sure they’re getting the best deal. Insure.com has done the research for you. Get more information on auto insurance rates by city below.Car insurance rates in Wisconsin by cityGreen BayMadisonMilwaukeeLow-cost car insurance in Wisconsin by ageTeen drivers in Wisconsin pay higher insurance rates than adult drivers because they are more likely to get into accidents and file claims. For example, our data shows that a 16-year-old driver pays $6,050 more than a 40-year-old driver in Wisconsin.The table below shows low-cost car insurance rates for drivers of different ages. Age groupFull coverage annual premiumsTeens (16-19)$5,774Young Adults (20-24)$2,672Adults (25-60)$1,661Seniors (65-75)$1,613Powered by:Low-cost car insurance in Wisconsin by driver historyYour driving record is one of the biggest factors in your insurance price. Tickets or accidents will raise your premium, while drivers with clean records are considered lower risk and typically receive more affordable coverage.Low-cost car insurance after a speeding ticket in WisconsinJust one speeding ticket in Wisconsin can raise your rates by 39% – $643 more per year. Along with the ticket fine, that makes speeding an expensive mistake. The table below shows insurers offering lower-cost options even with a violation.CompanyAverage annual premiumNew rate after accident% Increase$ IncreaseErie Insurance$1,313$1,45010%$137Travelers$1,089$1,64951%$560Nationwide$1,287$2,23674%$949GEICO$1,195$2,34296%$1,147State Farm$2,378$2,5839%$205Progressive$2,128$2,82333%$695Allstate$2,515$2,89615%$381Farmers$2,139$3,27553%$1,136USAA*$984$1,15217%$168*USAA is only available to military community members and their families.Powered by:Low-cost car insurance after an accident in WisconsinAfter an at-fault accident, premiums increase significantly, but some insurers still offer cheaper options. Travelers has the lowest average rate at $1,599 per year.If you’ve been in an accident, shopping around can help reduce costs. The table below highlights companies in Wisconsin with the most affordable rates for drivers with an accident on their record.CompanyAverage annual premiumNew rate after accident% Increase$ IncreaseTravelers$1,089$1,59947%$510Erie Insurance$1,313$1,77035%$457Nationwide$1,287$2,30079%$1,013GEICO$1,195$2,398101%$1,203State Farm$2,378$2,78717%$409Farmers$2,139$3,31055%$1,171Progressive$2,128$3,72375%$1,595Allstate$2,515$4,07862%$1,563USAA*$984$1,43446%$450*USAA is only available to military community members and their families.Powered by:Low-cost car insurance after a DUI in Wisconsin]A DUI often places drivers in the high-risk driver category, resulting in much higher rates. Still, some companies in Wisconsin keep their premiums lower than others. The table below shows the most affordable options available after a DUI.CompanyAverage annual premiumNew rate after accident$ Increase% IncreaseTravelers$1,089$1,723$63458%Erie Insurance$1,313$2,091$77859%Progressive$2,128$2,393$26512%State Farm$2,378$2,583$2059%Nationwide$1,287$2,990$1,703132%GEICO$1,195$3,016$1,821152%Allstate$2,515$3,202$68727%Farmers$2,139$4,508$2,369111%USAA*$984$1,817$83385%*USAA is only available to military community members and their families.Powered by:Average cost of car insurance WisconsinFull coverage insurance costs more than minimum liability insurance, but the extra cost is worth it for most drivers. That’s because minimum liability only pays for injuries or damage you cause to others, leaving you to cover repairs or replacement of your own car out of pocket. Full coverage, on the other hand, includes collision and comprehensive insurance, so your vehicle is protected in situations like accidents, theft, storms, or vandalism.The average cost of full coverage car insurance in Wisconsin is $231 less than the national average car insurance rates in the U.S.We recommend that you carry at least coverage limits of 100/300/100 – that’s $100,000 in bodily injury coverage per person, $300,000 per accident, and $100,000 in property damage coverage. These limits provide a better safety net if you’re involved in a serious accident where costs could quickly exceed minimum requirements.What is full coverage car insurance?Full coverage includes liability, collision, and comprehensive coverage. Collision covers your car if it’s damaged in an accident, while comprehensive applies to damage from non-collision events such as theft, fire, or hail.If you finance or lease your vehicle in Wisconsin, your lender may require both collision and comprehensive coverage in addition to state-mandated liability insurance.The bottom line on saving and staying protectedIt’s natural to look for ways to lower your insurance costs, but cutting corners on coverage can leave you financially vulnerable after an accident.Make sure you choose a policy that balances affordability with protection. Always compare quotes from at least three companies to find low-cost car insurance in Wisconsin.MethodologyInsure.com gathered data from Quadrant Information Services to get car insurance rates in Wisconsin. The rates are based on a sample profile of a 40-year-old male and female driving a Honda Accord LX with a good insurance score and no violations on record for a full coverage insurance policy with limits 100/300/100 and $500 comprehensive and collision deductibles.We analyzed 53,409,632 insurance quotes from 170 insurance companies across 34,588 ZIP codes nationwide. To determine car insurance rates for high-risk drivers with a history of traffic violations, we used a sample profile of a 40-year-old male and female driver who own a Honda Accord LX. We also used sample profiles of drivers from different age groups: Teen drivers (Age 16-19), young drivers (Age 20-24), adult drivers (Age 25-60) and senior drivers (Age 65-75)We determined the premiums for a high-risk driver with the following incidents applied1 At-fault property damage accident over $2K1 At-fault property damage accident under $2KAt-fault bodily injury accidentPoor creditDUI/DWI first offenseSpeeding 30+ over limitSpeeding ticket 1-10 MPH over limitSpeeding ticket 11-29 MPH over the limitThese are sample rates, and your exact rates may vary. Shivani GiteContributing Writer | . .Shivani Gite is a personal finance and insurance writer with a degree in journalism and mass communication. She is passionate about making insurance topics easy to understand for people and helping them make better financial decisions.Find cheapest car insurance in other statesAlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashington D.C.WashingtonWest VirginiaWyomingShow more In case you missed it Best Car Insurance Companies of 2025 The most and least expensive states for car insurance in 2025 What is full coverage car insurance? How much does car insurance cost for seniors in 2025? Do you have to add a teenage driver to your car insurance policy? 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Insurance options for rideshare drivers 10 things that are illegal but shouldn’t be 1/1 On this page Low-cost car insurance companies in WisconsinHow we choose low-cost car insurance companies in WisconsinZIP codes with the cheapest car insurance in WisconsinLow-cost car insurance in Wisconsin by ageLow-cost car insurance in Wisconsin by driver historyAverage cost of car insurance WisconsinWhat is full coverage car insurance?The bottom line on saving and staying protectedMethodology ZIP Code Please enter valid ZIP See rates (844) 645-3330