Average homeowners insurance cost in Wisconsin

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Whether you’re buying a new home or safeguarding the one you already own, it’s important to have comprehensive homeowners insurance. However, the amount you’ll pay depends on the insurance company and the coverage limits you choose.

Homeowners insurance in Wisconsin costs an average of $1,648 a year, according to Insure.com’s study.

Read this guide to learn more about the average homeowners insurance rates in Wisconsin by insurance company and ZIP code.

Key Takeaways

Homeowners insurance costs an average of $1,648 a year, based on our analysis.
Of all the ZIP codes in Wisconsin, 53081 has the most affordable home insurance rates at around $1,482 annually.
In Wisconsin, West Bend Insurance Company provides the most affordable home insurance at an average annual premium of $1,053.

Average home insurance cost in Wisconsin by coverage level

In Wisconsin, the annual homeowners insurance cost is $1,648, on average for the limits of $100,000 in liability, $300,000 in dwelling coverage and a $1000 deductible.

Increasing your dwelling coverage from $300,000 to $400,000 will raise your annual homeowners insurance premium to $2,023 in Wisconsin, with $100,000 in liability protection and a $1,000 deductible. Below are the average costs for homeowners insurance in Wisconsin based on dwelling coverage limits of $300,000, $400,000, and $500,000.

Coverage	Average annual rate	Average monthly rate
$200,000 with $1,000 Deductible and $100,000 Liability and None Deductible	$1,262	$105
$200,000 with $1,000 Deductible and $300,000 Liability and None Deductible	$1,274	$106
$300,000 with $1,000 Deductible and $100,000 Liability and None Deductible	$1,648	$137
$300,000 with $1,000 Deductible and $300,000 Liability and None Deductible	$1,662	$138
$400,000 with $1,000 Deductible and $100,000 Liability and None Deductible	$2,023	$169
$400,000 with $1,000 Deductible and $300,000 Liability and None Deductible	$2,038	$170
$600,000 with $1,000 Deductible and $100,000 Liability and None Deductible	$2,694	$224
$600,000 with $1,000 Deductible and $300,000 Liability and None Deductible	$2,711	$226
$1,000,000 with $1,000 Deductible and $100,000 Liability and None Deductible	$4,067	$339
$1,000,000 with $1,000 Deductible and $300,000 Liability and None Deductible	$4,091	$341

In Wisconsin, homeowners insurance companies set rates by assessing various risk factors. Your location, claims history, credit history and coverage limit all affect your premium.

If multiple claims have been filed in your neighborhood over the past few years, you’ll likely face higher home insurance rates than areas with fewer claims. Your credit score can also play a role in determining your home insurance costs.

According to S&P Global Market Intelligence’s RateWatch application, the average homeowners insurance premium for owner-occupied homes nationwide increased by over 11% in 2023.

Best homeowners insurance companies in Wisconsin

It’s always a good idea to shop around and compare prices before purchasing homeowners insurance. Several factors come into play when choosing the best homeowners insurance company.

We evaluated homeowners insurance providers in Wisconsin by comparing their NAIC scores and AM Best ratings and compiled a list of the top insurers in the state. Based on Insure.com’s analysis, West Bend Insurance Company received the lowest NAIC score and an AM Best rating of A+. A lower NAIC score signifies fewer complaints relative to the company’s size, indicating greater customer satisfaction.

Company	Average annual premium	AM Best rating	NAIC Complaint Index	Overall score
West Bend Insurance Company	$1,053	A+	0.42	5
Secura Insurance	$1,435	A	0.14	4.99
Acuity Insurance	$1,765	A+	0.39	4.31
Auto-Owners	$1,934	A++	0.33	4.3
Farmers	$1,784	A	0.54	3.95
Allstate	$1,305	A+	0.9	3.93
State Farm	$1,484	A++	0.95	3.75
Nationwide	$1,552	A+	0.87	3.72
American Family	$2,347	A	0.37	3.65

Average homeowners insurance cost by company in Wisconsin

West Bend Insurance Company offers the most affordable homeowners insurance in Wisconsin, at an average annual premium of $1,053, followed by Allstate and Secura Insurance.

You can save hundreds — if not thousands — of dollars each year if you shop around for homeowners insurance.

Here are the average annual and monthly insurance rates for Wisconsin homeowners for a policy with $300,000 dwelling coverage and $100,000 liability protection with a $1,000 deductible.

Company	Average annual rate	Average monthly rate
West Bend Insurance Company	$1,053	$88
Allstate	$1,305	$109
Secura Insurance	$1,435	$120
State Farm	$1,484	$124
Nationwide	$1,552	$129
Acuity Insurance	$1,765	$147
Farmers	$1,784	$149
Auto-Owners	$1,934	$161
American Family	$2,347	$196
USAA*	$1,658	$138

*USAA is only available to military community members and their families.

Wisconsin homeowners insurance rates by ZIP code

Insurance providers in Wisconsin factor in the risk of a given location when determining rates. ZIP codes with higher crime rates or frequent natural disasters are typically classified as high-risk, leading to increased premiums. Additionally, the cost of rebuilding or repairing homes in that area can affect your homeowners insurance costs.

To get the best deal on homeowners insurance rates in Wisconsin, take the time to shop around and compare quotes from multiple insurers. Additionally, don’t forget to ask about potential discounts, like bundling policies or a smart home discount.

Most affordable ZIP codes for home insurance rates in Wisconsin

Not every area in Wisconsin has the same home insurance cost. How much you pay for homeowners insurance in Wisconsin depends on many factors, including your ZIP code. Our data shows that 53081 ZIP has low-cost home insurance rates in Wisconsin, at about $1,482 a year or $123 monthly.

Below you can find homeowners insurance rates for some of the most affordable ZIP codes in Wisconsin.

ZIP code	Average annual rate	Average monthly rate
53081	$1,482	$123
54234	$1,489	$124
53073	$1,492	$124
54202	$1,494	$124
54210	$1,496	$125
54313	$1,498	$125
53070	$1,501	$125
53083	$1,502	$125
53085	$1,504	$125
54246	$1,505	$125

Most expensive ZIP codes for home insurance rates in Wisconsin

Your ZIP code is a key factor in determining the cost of your homeowners insurance coverage. In Wisconsin, certain areas have higher insurance premiums due to elevated crime rates, increased risk of natural disasters, and higher living costs.

54028 has the most expensive homeowners insurance rates in Wisconsin at an average annual cost of $1,894.

Below, we’ve highlighted some of the most expensive ZIP codes in Wisconsin for home insurance:

ZIP code	Average annual rate	Average monthly rate
54028	$1,894	$158
54020	$1,893	$158
54002	$1,889	$157
54750	$1,881	$157
54014	$1,880	$157
54767	$1,877	$156
54011	$1,875	$156
54010	$1,871	$156
54723	$1,870	$156
54023	$1,869	$156

Home insurance rates vary from one city to another. But with Insure.com, finding the right home insurance policy is easy. Learn more about homeowners insurance costs for different cities below.

Home insurance rates in Wisconsin by city

See rates in your city

Home insurance rate trend in Wisconsin

We analyzed home insurance rate trends in Wisconsin and found that homeowners insurance rates experienced an overall increase of 10% or $153, from 2022 to 2023.

The following data highlights the changes in homeowners insurance rates since 2019.

2019 rates	2022 rates	2023 rates
$1,441	$1,495	$1,648

Finding the right homeowners insurance requires thorough research and comparing rates from different insurers, as each has its own way of assessing risk. By gathering quotes from at least three companies, you can increase your chances of getting the most affordable coverage in Wisconsin.

Resources & methodology

Source

S&P Global. “US homeowners insurance rates jump by double digits in 2023.” Accessed September 2024.

Methodology

Insure.com worked with Quadrant Information Service to get homeowners insurance data. We analyzed 20,739,560 insurance quotes from 82 national and regional insurance companies across 34,588 ZIP codes to determine the average premiums.

The insurance rates are based on a sample profile of a homeowner with good credit and the following coverage level:

$300,000 dwelling coverage
$100,000 liability protection
$1000 deductible

We have taken into account 3 important factors such as average annual cost, NAIC score and AM Best rating, to determine the list of best homeowners insurance companies. The quoted insurance rates are for comparison purposes, and your individual rates may vary.

Shivani Gite

Contributing Writer

Shivani Gite is a personal finance and insurance writer with a degree in journalism and mass communication. She is passionate about making insurance topics easy to understand for people and helping them make better financial decisions.